W tej kategorii polecamy Państwu ogromny wybór książek psychologicznych: o biznesie, pracy i rozwoju osobistym, szkoleniach, kursach, relacjach międzyludzkich, samorealizacji i rozwoju kariery. Opracuj strategię, przygotuj skuteczny plan i osiągnij wyznaczone cele. W proponowanych przez nas publikacjach znajdziesz mnóstwo wskazówek, jak tworzyć miniplany, wykorzystać potencjał e-mail marketingu, rozwiązań m-commerce czy mediów społecznościowych. Mnóstwo praktycznych ćwiczeń i cennych uwag pomoże ci w przyswojeniu niezbędnych umiejętności biznesowych.
Elevate your leadership to achieve the extraordinary
Inspired Leadership is the essential guide to performing at the highest level every day. As CEO of Porsche, author Kevin Gaskell led the company from near-bankruptcy to the most profitable car company. During his four years at BMW, the company saw 80% growth in sales and 500% increase in profitability. Good leaders get results and great leaders get great results—but Inspired Leaders get extraordinary results, turn around companies, ensure people development and turn brands into household names. This book shows you how to become an Inspired Leader. Workable strategies, practical frameworks, and real-world essential skills give you a concrete curriculum for success, while anecdotes and examples drawn from the author's experiences illustrate important concepts in action.
Inspirational, aspirational, and deeply instructional, this guide will become your go-to resource for navigating the leader's role. From tricky situations to everyday interactions, you'll learn the skills and outlook you need to take your leadership to the next level.
The most trusted source of leadership wisdom, updated to address today's realities
The Leadership Challenge is the gold-standard manual for effective leadership, grounded in research and written by the premier authorities in the field. With deep insight into the complex interpersonal dynamics of the workplace, this book positions leadership both as a skill to be learned, and as a relationship that must be nurtured to reach its full potential. This new sixth edition has been revised to address current challenges, and includes more international examples and a laser focus on business issues; you'll learn how extraordinary leaders accomplish extraordinary things, and how to develop your leadership skills and style to deliver quality results every time. Engaging stories delve into the fundamental roles that great leaders fulfill, and simple frameworks provide a primer for those who seek continuous improvement; by internalizing key insights and putting concepts into action, you'll become a more effective, more impactful leader.
A good leader gets things done; a great leader aspires, inspires, and achieves more. This book highlights the differences between good and great, and shows you how to bridge the chasm between getting things done and making things happen.
Gain deep insight into leadership's critical role in organizational health
Navigate the shift toward team-oriented work relationships
Motivate and inspire to break through the pervasive new cynicism
Leverage the electronic global village to deliver better results
Business is evolving at an increasingly rapid rate, and leaders must keep pace with the changes or risk stagnation. People work differently, are motivated differently, and have different expectations today—business as usual is quickly losing its effectiveness. The Leadership Challenge helps you stay current, relevant, and effective in the modern workplace.
WINNER OF BUSINESS BOOK OF THE YEAR 2018 (The Business Book Awards)
"Essential reading for CEOs and leaders of change." - Martin Davis, CEO, Kames Capital
88% of change initiatives fail. The Change Catalyst provides you with the insight, tools and know-how you need to make sure your next change, strategy or M&A is the one in eight that succeeds.
Whether you're trying to change a process, a culture, a behaviour or an entire business, success demands complete clarity of what you are trying to achieve and why, followed by a clear plan to align your people to deliver. All change is about people, and one of the most important ingredients for successful change is the identification and appointment of a Change Catalyst. This is the person who can guide your organisation – its people and its processes – to the ultimate delivery of the outcomes your business needs.
The book takes you deep inside the culture and process of change to show you how to set yourself up for success in both the short and long term; identify your goal, clarify your vision, stay focused on the outcome and develop and deliver a do-able plan. It will also explain how to genuinely engage stakeholders at all levels in every stage of the process. Real-world case studies show you what a successful change initiative looks like on the ground, and the Change Toolbox offers a collection of proven tools and models to streamline planning and implementation. Clear, intelligent guidance cuts through the buzzwords to get down to business quickly, and a pragmatic, holistic approach helps you tackle strategy, culture, execution and more.
People don't like change; it rattles their cages and makes them uncomfortable – and emotion trumps logic every time. This book shows you how to pinpoint the emotional triggers, coax logic out of hiding and get everyone on board as you drive real, lasting change.
Learn why typical change initiatives are far more likely to fail than succeed.
Identify your Change Catalyst to strengthen both process and outcome.
Overcome cultural challenges and turn understanding into transformation.
Develop and implement a solid strategy for successful change.
Whether you want change at the team level or on a government scale, no initiative is immune from the perils of inertia, misguided focus, distracted leadership or muddled planning. Change is inevitable. Successful change isn't.
Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand—and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow's consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today.
Marketing 4.0 takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen.
Accelerate your digital transformation and break down silos with Microsoft Dynamics 365
It’s no secret that running a business involves several complex parts like managing staff, financials, marketing, and operations—just to name a few. That’s where Microsoft Dynamics 365, the most profitable business management tool, comes in.
In Microsoft Dynamics 365 For Dummies, you’ll learn the aspects of the program and each of its applications from Customer Service to Financial Management. With expert author Renato Bellu’s clear instructions and helpful tips, you’ll be managing to your fullest advantage before you know it. Let’s get started!
Digitally transform your business by connecting CRM and ERP
Use data to make decisions across all business functions
Integrate Dynamics 365 with Office 365 and LinkedIn
Manage financials and operations
Are you running a dynamic business? This book shows you how!
Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap™. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful by unveiling a credible and practical approach towards creating a breakthrough persuasion strategy.
This book will satisfy your interest in neuromarketing, scientific persuasion, sales, advertising effectiveness, website conversion, marketing strategy and sales presentations. It’ll teach you the value of the award-winning persuasion model NeuroMapTM : the only model based on the science of how your customers use their brain to make any decision including a buying decision. You will appreciate why this scientific approach has helped hundreds of companies and thousands of executives achieve remarkable results.
Written by the founders of SalesBrain who pioneered the field of neuromarketing
SalesBrain has trained more than 100,000 executives worldwide including over 15,000 CEO
Includes guidance for creating your own neuromarketing plan
Advance your business or career by creating persuasive messages based on the working principle of the brain.
Any organization, no matter how stolid, may be unsettled by the news that a new boss is about to take over. Talk in the hallways increases, staff worry about their jobs, uncertainty grows. Even when the change has happened, problems emerge when the boss who was hired to manage “from above” has to learn about the organization “from below.”
In this book, Niklas Luhmann scrutinizes the relationship and shows how it is stretched to its limit by communication difficulties, demands for self-presentation, and disagreements concerning fundamental values. Many of the tensions crystallize around the question “who has the power?” It isn’t necessarily the boss, provided the employees are well versed in the art of directing their superiors. “Subtervision” is Luhmann’s term for this state of affairs, and tact is the most important means to this end. Yet caution is advised: whoever achieves mastery in subtervision may well become the new boss.
This slim and thought-provoking book from one of the most influential sociologists of the twentieth century will be of great interest to anyone seeking to understand the dynamics and machinations of the workplace.
The UnRules presents the dynamic rules for success in the age of exponential information. Written by Igor Tulchinsky, the trader behind global quantitative investment management firm WorldQuant, this book is more than just another Big Data guide for financial wonks — it’s a prescriptive, inspirational book for everyone navigating the tidal waves of the information age. Data is everywhere, coming at us in a never-ceasing, ever-rising river that threatens to overwhelm us. Tulchinsky shows us, however, how natural patterns underlie that data — patterns that may dictate life or death, success or failure. The marriage of man and machines has allowed scientists to explore increasingly complex worlds, to predict outcomes and eventualities. This book demonstrates how to exercise real intelligence by discerning the patterns that surround us every day and how to leverage this information into success in the workplace and beyond.
Igor Tulchinsky has spent his career discerning meaningful patterns in information. For decades, Tulchinsky has been at the forefront of developing predictive trading algorithms known as alphas — a quest that has led Tulchinsky to explore the nature of markets, the fundamentals of risk and reward, and the science behind complex nonlinear systems.
Tulchinsky explains what we know of these systems, both natural and man-made, in accessible and personal terms, and he shares how alphas have driven his success as an investor and shaped his central “UnRule,” which is that no rule applies in every case. As markets evolve, even the most effective trading algorithms weaken over time. Decades of creating successful alphas — and learning how to effectively transform them into strategies — have taught Tulchinsky about the need to combine flexibility and focus, discipline and creativity when building complex models. At a time when data and computing power are exploding exponentially, The UnRules provides an expert introduction to our increasingly quantitative world.
Worldwide bestseller — the author of The Energy Bus and The Power of Positive Leadership shares the proven principles and practices that build great teams - and provides practical tools to help teams overcome negativity and enhance their culture, communication, connection, commitment and performance.
Jon Gordon doesn’t just research the keys to great teams, he has personally worked with some of the most successful teams on the planet and has a keen understanding of how and why they became great. In The Power of a Positive Team, Jon draws upon his unique team building experience as well as conversations with some of the greatest teams in history in order to provide an essential framework, filled with proven practices, to empower teams to work together more effectively and achieve superior results.
Utilizing examples from the writing team who created the hit show Billions, the National Champion Clemson Football team, the World Series contending Los Angeles Dodgers, The Miami Heat and the greatest beach volleyball team of all time to Navy SEAL’s, Marching bands, Southwest Airlines, USC and UVA Tennis, Twitter, Apple and Ford, Jon shares innovative strategies to transform a group of individuals into a united, positive and powerful team.
Jon not only infuses this book with the latest research, compelling stories, and strategies to maintain optimism through adversity… he also shares his best practices to transform negativity, build trust (through his favorite team building exercises) and practical ways to have difficult conversations—all designed to make a team more positive, cohesive, stronger and better.
The Power of a Positive Team also provides a blueprint for addressing common pitfalls that cause teams to fail—including complaining, selfishness, inconsistency, complacency, unaccountability—while offering solutions to enhance a team’s creativity, grit, innovation and growth.
This book is meant for teams to read together. It’s written in such a way that if you and your team read it together, you will understand the obstacles you will face and what you must do to become a great team. If you read it together, stay positive together, and take action together you will accomplish amazing things TOGETHER.
The definitive guide from the makers of the GMAT exam
The GMAT Official Guide 2019 is the definitive guide from the Graduate Management Admission Council, the makers of the GMAT exam. It contains over 900 real GMAT questions from past exams, including 130 never-before-seen questions, plus the following features:
An overview of the exam to help you get familiar with the content and format
Detailed answer explanations that explain how the test maker thinks about a question
Actual essay topics, sample responses, and scoring information
Comprehensive grammar and math review
Questions organized in order of difficulty from easiest to hardest to focus your study
Access to the same questions – plus additional integrated reasoning questions – online at gmat.wiley.com, where you can build your own practice sets
Don’t waste time practicing on fake GMAT questions. Optimize your study time with the GMAT Official Guide 2019 using real questions from actual past exams.
Mind Tools for Managers helps new and experienced leaders develop the skills they need to be more effective in everything they do. It brings together the 100 most important leadership skills—as voted for by 15,000 managers and professionals worldwide—into a single volume, providing an easy-access solutions manual for people wanting to be the best manager they can be. Each chapter details a related group of skills, providing links to additional resources as needed, plus the tools you need to put ideas into practice. Read beginning-to-end, this guide provides a crash course on the essential skills of any effective manager; used as a reference, its clear organization allows you to find the solution you need quickly and easily.
Success in a leadership position comes from results, and results come from the effective coordination of often competing needs: your organization, your client, your team, and your projects. These all demand time, attention, and energy, and keeping everything running smoothly while making the important decisions is a lot to handle. This book shows you how to manage it all, and manage it well, with practical wisdom and expert guidance.
Build your ideal team and keep them motivated
Make better decisions and boost your strategy game
Manage both time and stress to get more done with less
Master effective communication, facilitate innovation, and much more
Managers wear many hats and often operate under a tremendously diverse set of job duties. Delegation, prioritization, strategy, decision making, communication, problem solving, creativity, time management, project management and stress management are all part of your domain. Mind Tools for Managers helps you take control and get the best out of your team, your time, and yourself.
Has success eluded you, no matter how hard you try?
Are you frustrated by trying to achieve your dreams by copying others? Internationally-acclaimed speaker and founder of the cutting-edge venture capital Amyx Ventures, Scott Amyx reveals how you can attain real success in your life, your way. His theory of Strive is a challenge to the conventional wisdom that has held so many people back from achieving their goals and enjoying lasting happiness. Scott rose from obscure poverty to globe-trotting success, and he invites you to share in his journey by adopting a new mindset towards your personal challenges: embrace them. Scott shows you how through stories of the most unlikely individuals who embraced difficult personal change to become outrageously successful. He helps you take stock of your own habits and practices to identify how your routine and misconceptions are holding you back. Fascinating insights from throughout history up through today’s cutting-edge research show how embracing discomfort fuels lasting success.
Shape your life in new, exciting ways. You can have control over your career, your outlook, your actions, and your priorities. This book helps you get a fresh start to begin building the successful life you want.
Discover what really drives success---and how conventional wisdom is wrong
Clearly identify your own personal challenges---and how to overcome them
Delve into the latest research on high performance to create a better you
Learn how high-achievers approach challenge, change, and success
Strive is an unconventional approach to attaining your dreams because it takes what makes you unique and turns it to your advantage. Have you been duped by common myths of success? Are you disappointed by the constant struggle in life? Scott reveals how only you have the power to change your trajectory. Strive is your handbook for getting comfortable with discomfort, embracing and enjoying new challenges, and achieving real, lasting success.
Get a handle on disruption, innovation and opportunity in investment technology
The digital evolution is enabling the creation of sophisticated software solutions that make money management more accessible, affordable and eponymous. Full automation is attractive to investors at an early stage of wealth accumulation, but hybrid models are of interest to investors who control larger amounts of wealth, particularly those who have enough wealth to be able to efficiently diversify their holdings. Investors can now outperform their benchmarks more easily using the latest tech tools.
The WEALTHTECH Book is the only comprehensive guide of its kind to the disruption, innovation and opportunity in technology in the investment management sector. It is an invaluable source of information for entrepreneurs, innovators, investors, insurers, analysts and consultants working in or interested in investing in this space.
• Explains how the wealth management sector is being affected by competition from low-cost robo-advisors
• Explores technology and start-up company disruption and how to delight customers while managing their assets
• Explains how to achieve better returns using the latest fintech innovation
• Includes inspirational success stories and new business models
• Details overall market dynamics
The WealthTech Book is essential reading for investment and fund managers, asset allocators, family offices, hedge, venture capital and private equity funds and entrepreneurs and start-ups.
Transformacja cyfrowa, której wyrazem jest przenikanie technologii cyfrowych przez wszystkie aspekty działania organizacji i aktywności jej reprezentantów oraz klientów, to jedno z kluczowych zjawisk opisujących współczesną rzeczywistość gospodarczą. Pozwala osiągnąć zwiększoną wydajność i sprawność działania organizacji, ale również wymusza silne skupienie się na kliencie oraz ułatwia powstawanie nowych źródeł zysku. Ogromną rolę w procesach transformacyjnych odgrywa marketing, który także – za sprawą internetu i rozwiązań cyfrowych – ulega głębokim przeobrażeniom.
Książka ma na celu zidentyfikowanie całokształtu zmian jakie wywołuje technologia cyfrowa na koncepcję, instrumenty i działania marketingowe. Najnowsza wiedza teoretyczna przeplata się z licznymi przykładami z praktyki gospodarczej. Opisane zostały także badania na wybitnych, światowej klasy ekspertach od technologii i marketingu oraz menedżerach i specjalistach marketingu z polskich przedsiębiorstw. To wszystko stanowi przyczynek do głębszej dyskusji oraz pogłębionej analizy nad rolą marketingu i współczesnego menedżera marketingu w organizacji.
Cechą publikacji, stanowiącą o jej szczególnej wartości i przydatności jest holistyczne, kompleksowe, całościowe i logiczne ujęcie skomplikowanego zagadnienia, jakim jest transformacja cyfrowa gospodarki koncentrujące się na jej obszarze mikroekonomicznym – biznesowym. Autor przedstawia istotę i dokonuje charakterystyki transformacji cyfrowej, charakteryzuje technologie transformacyjne (media społecznościowe, sztuczna inteligencja, internet rzeczy, wirtualna i rozszerzona rzeczywistość, technologie mobile, big data i technologie chmurowe) i ich wpływ na marketing, by w końcowej części zwrócić uwagę na konsekwencje transformacji cyfrowej dla marketingu. Podstawowym celem książki jest autorskie spojrzenie na problematykę transformacji cyfrowej, technologii ją determinujących i wpływu opisywanych zjawisk na marketing – jego istotę, koncepcję oraz zarządzanie.
Z recenzji prof. dr hab. Andrzeja Sznajdera
Zarządzanie kosztami. Teoria i dobre praktyki to książka, która w sposób syntetyczny omawia istotę i praktyczne wykorzystanie modeli rachunku kosztów.
Zaletą opracowania jest wskazanie wielu przykładów i studiów przypadków.
W książce znajdziesz m.in. takie zagadnienia jak:
- przyczyny powstawania kosztów i metody racjonalnego zarządzania nimi;
- zasady definiowania i klasyfikacji kosztów według kryteriów wykorzystywanych przy konstrukcji poszczególnych odmian rachunku kosztów;
- sporządzanie raportów wewnętrznych;
- wykorzystanie modeli rachunku kosztów w zarządzaniu przedsiębiorstwami z różnych branż;
problemy operacyjnego zarządzania kosztami zmiennymi i stałymi, występującymi w rachunku kosztów częściowych;
- zarządczą przydatność analizy progu rentowności i krótkookresowe rachunki decyzyjne;
- problemy i etapy wdrażania budżetowania kosztów w celu podnoszenia efektywności zarządzania kosztami;
- rolę rachunku kosztów w zarządzaniu zasobami, postrzeganymi jako źródło generowania kosztów;
- specyficzne cechy strategicznego zarządzania kosztami w dłuższej perspektywie czasowej;
- rachunki kosztów i korzyści, traktowane jako instrument zrównoważonego zarządzania kosztami.
Media społecznościowe są wykorzystywane w komunikacji marketingowej firm już od kilkunastu lat. Nadal jednak brakuje naukowych opracowań na temat zależności pomiędzy działalnością marek w środowisku cyfrowym a zachowaniem konsumentów. Dlatego głównym celem badań przedstawionych w tej publikacji była ocena możliwości budowania kapitału marek w mediach społecznościowych oraz określenie roli różnych czynników psychologicznych w tym procesie. W ramach poszczególnych działań badawczych autorka przeanalizowała współczesne kampanie komunikacji marketingowej w mediach społecznościowych i na tej podstawie zaproponowała nową kategoryzację przekazów. Następnie zbadała eksperymentalnie, jaki przekaz i jakie predyspozycje konsumenckie sprzyjają tworzeniu kapitału marki, a także przetestowała, jak sam kapitał może wpływać na responsywność użytkowników Internetu.
Wyniki opisanych tu badań ułatwiają prognozowanie skuteczności komunikacji marketingowej w mediach społecznościowych i mogą być użyteczne zarówno dla naukowców, jak i przedsiębiorców, pracowników agencji reklamowych czy domów mediowych.
Współtworzenie wartości z konsumentami w środowisku wirtualnym to oryginalna na polskim rynku wydawniczym monografia na temat konkurencyjności przedsiębiorstw w kontekście zagadnienia kreowania wartości. Autorka omawia kwestie związane z tworzeniem przez przedsiębiorstwo wartości wspólnie z kon¬sumentami, uwarunkowane specyfiką i potencjałem środowiska wirtualnego. Książka jest cennym źródłem wiedzy o wirtualnych społecznościach oraz ich znaczeniu w zakresie budowania oferty przedsiębiorstwa i poprawy innowacyjności biznesu. Zawiera zagadnienia dotyczące współpracy z konsumentami w takich płaszczyznach, jak tworzenie unikalnych, odpowiadających na potrzeby klientów produktów, wdrażanie procesów dostosowanych do specyfiki poszczególnych branż i rynków czy wreszcie zapewnienie komunikacji z rynkiem poprzez tworzenie i dystrybucję treści oraz propagowanie idei i wartości organizacji.
W monografii podjęto problematykę ewolucji form organizacyjno-prawnych gospodarki budżetowej samorządu terytorialnego w Polsce. Ustalono i scharakteryzowano niezbadane dotąd w nauce prawa finansowego formy prawne, w jakich mogła być organizowana działalność
budżetowa samorządu terytorialnego w czasach II Rzeczypospolitej oraz w latach 1944–1950. Głównymi walorami książki są: oryginalność, kompleksowość analizy, interesująca tematyka, użyteczność oraz bogactwo źródeł.
Książka skierowana jest do szerokiego kręgu odbiorców, w szczególności do studentów kierunków: prawo, administracja, ekonomia, historia i zarządzania oraz uczestników studiów podyplomowych. Będzie interesującą lekturą również dla teoretyków prawa i ekonomii, działaczy samorządowych, a także innych osób zainteresowanych problematyką polskiego samorządu terytorialnego i prowadzonej przez ten samorząd działalności finansowej.
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