W tej kategorii polecamy Państwu ogromny wybór książek psychologicznych: o biznesie, pracy i rozwoju osobistym, szkoleniach, kursach, relacjach międzyludzkich, samorealizacji i rozwoju kariery. Opracuj strategię, przygotuj skuteczny plan i osiągnij wyznaczone cele. W proponowanych przez nas publikacjach znajdziesz mnóstwo wskazówek, jak tworzyć miniplany, wykorzystać potencjał e-mail marketingu, rozwiązań m-commerce czy mediów społecznościowych. Mnóstwo praktycznych ćwiczeń i cennych uwag pomoże ci w przyswojeniu niezbędnych umiejętności biznesowych.
Scrum is an agile project management framework that allows for flexibility and collaboration to be a part of your workflow. Primarily used by software developers, scrum can be used across many job functions and industries. Scrum can also be used in your personal life to help you plan for retirement, a trip, or even a wedding or other big event.
Scrum provides a small set of rules that create just enough structure for teams to be able to focus their innovation on solving what might otherwise be an insurmountable challenge. Scrum For Dummies shows you how to assemble a scrum taskforce and use it to implement this popular Agile methodology to make projects in your professional and personal life run more smoothly—from start to finish.
Discover what scrum offers project and product teams
Integrate scrum into your agile project management strategy
Plan your retirement or a family reunion using scrum
Prioritize for releases with sprints
Master all five PMP domains and boost your confidence for exam day
PMP: Project Management Professional Practice Tests provides candidates with an ideal study aid for PMP exam preparation. Fully aligned with the A Guide to the Project Management Body of Knowledge (PMBOK® Guide), 6th edition, this book provides practice questions covering all five performance domains. Five unique 160- question chapter tests, as well as one practice exam cover Initiating; Planning; Executing; Monitoring and Controlling; and Closing to help you pinpoint weak areas while there is still time to review. An additional 200-question practice test provides a bonus exam--1000 questions in all--, and a year of FREE access to the Sybex interactive online learning environment puts a test bank, practice questions, and more at your disposal.
The PMP exam is a challenging four-hour, 200-question validation of your project management knowledge. Mimicking exam conditions is one of the best ways to prepare, and this book is designed to test your knowledge, focus, and mental endurance to get you fully prepared for the big day.
Test your project management knowledge with 1,000 challenging questions
Prepare using up-to-date material that accurately reflect the current exam
Access digital study tools including electronic flashcards and additional practice questions
In todays IT marketplace, qualified project managers are heavily in demand as employers increasingly require those who are capable of managing larger and more complex projects. The PMP certification shows that you know, understand, and can practice PMBOK guidelines to a rigorous level, and is considered the premier project management qualification out thereso when exam day arrives, complete preparation becomes critical to your success. PMP: Project Management Professional Practice Tests help you gauge your progress, preview exam day, and focus your study time so you can conquer the exam with confidence.
Add Facebook to your marketing plan—and watch your sales grow
With 2 billion monthly active users across the world, Facebook has evolved into a community of consumers, creating a primary resource for marketers. This presents a demand for knowledge about how to strategically plan, execute, and analyze a successful Facebook marketing campaign. Now, the trusted Facebook Marketing For Dummies has been fully updated to cover the newest tools and features important to marketers and Facebook page owners.
If you’re a marketer looking to effectively add Facebook to your overall marketing mix, consider this book the mecca of Facebook marketing. Inside, you'll discover the psychology of the Facebook user, establish a social media presence, increase your brand awareness, integrate Facebook marketing with other marketing strategies, learn to target a specific audience, and much more.
Develop a desirable community
Sell products and services
Use Facebook events to drive sales
Get new business tips and avoid common mistakes
Whether you're a novice or a pro, you’re no stranger to the power of Facebook. And this book makes Facebook marketing that much more exciting and easy!
We’re in a major shift in a fundamental aspect of how businesses grow, how buyers purchase, and how businesses build meaningful conversations and customer relationships. Companies who align their mission, strategies, action plans, and tools with the way buyers think, learn, discover, and purchase will have a huge competitive advantage. Organizations need to adjust their mindset and build a strategic foundation to deal with these facts and not just update a business plan.
Inbound Organization shows leaders how to build their company's future around Inbound principles and strengthen the structural foundations necessary to deal with the changes in buyer behavior. It explains how and why Inbound ideas and how to create a remarkable customer experience belong in the boardrooms and on the desks of founders, entrepreneurs, business leaders, and anyone who has a responsibility to lead their organizations into the future.
• Discover the foundation of inbound principles
• Learn how to put ideas into practice today
• Read about organizations that successfully apply the principles of Inbound
• Keep your business on course to succeed amidst buyer changes
Stay ahead of the curve and learn how to use Inbound principles to ensure you’re always ahead of the curve.
A refreshingly practical guide to real-world continuous improvement
Lean Six Sigma for Leaders presents a no-frills approach to adopting a continuous improvement framework. Practical, down-to-earth and jargon-free, this book outlines the basic principles and key points of the Lean Six Sigma approach to help you quickly determine the best course for your company. Real-world case studies illustrate implementation at various organisations to show you what went right, what went wrong, what they learned and what they would have done differently, giving you the distilled wisdom of hundreds of implementations with which to steer your own organisation. Written from a leader's perspective, this quick and easy read presents the real information you need to make informed strategic decisions.
While many organisations have implemented either Lean or Six Sigma, there is a growing interest in a combined approach; by implementing the most effective aspects of each, you end up with a more potent, adaptable system that benefits a wider range of organisations. This book shows you how it works, and how to tailor it to your organisation's needs.
Understand the basic principles and key aspects of Lean Six Sigma
Examine case studies of organisations that have implemented the framework
Build on the lessons learned by other leaders to shape your own path
Achieve continuous improvement by creating the right environment for success
In theory, every organisation would like to attain continuous improvement — but what does that look like in day-to-day practice? How is it structured? What practices are in place? How can you implement this new approach with minimal disruption to daily operations? Lean Six Sigma for Leaders answers these questions and more, for a clear, actionable guide to real-world implementation.
"A terrific and timely book that makes a compelling case for fundamentally rethinking how your business communicates. Recommended!"
—Jay Baer, founder of Convince & Convert and author of Hug Your Haters
"Once upon a time, storytelling was confused with talking at people. Not anymore. Shane and Joe are your narrators in a journey that will transform how you talk to other human beings to be more believable, relevant, compelling and unforgettable."
—Brian Solis, experience architect, digital anthropologist, best-selling author
"Shane Snow and Joe Lazauskas spend the overwhelming majority of their time thinking, writing, and theorizing about brand storytelling - so you don't have to. They're smart and they know this topic inside out (and sideways). Read their book. While I can't guarantee you'll rise to Shane and Joe's ridiculously obsessive level, you will be infinitely better prepared to tell your own brand's story. Promise!"
—Rebecca Lieb, Analyst, Author & Advisor
Książka obejmuje praktyczne przykłady z zakresu analizy i zarządzania ryzykiem w finansach korporacyjnych z zastosowaniem arkusza kalkulacyjnego Excel. Autor omawia:zagadnienia związane z analizą i zarządzaniem ryzykiem finansowym krajowych oraz zagranicznych korporacji na przykładach sprawozdań finansowych, a także danych giełdowych takich korporacji, jak: Microsoft, Novartis, Boeing, Asseco i inne;wybrane metody analizy wskaźnikowej sprawozdań finansowych, źródła finansowania korporacji poprzez reinwestowanie zysków i określone instrumenty finansowe, takie jak: akcje, obligacje, papiery komercyjne, kredyt bankowy;zastosowania praktyczne metody prognozowania z zastosowaniem modeli ekonometrycznych liniowych i nieliniowych w odniesieniu do sprawozdań finansowych;formuły oceny inwestycyjnej wraz z możliwościami symulacji opartej na metodzie Monte Carlo, np. NPV.W kolejnych rozdziałach książki zostały przedstawione praktyczne metody analizy i zarządzania ryzykiem z zastosowaniem wartości zagrożonej, finansowych instrumentów pochodnych, ekonometrycznych modeli szeregów czasowych, teorii gier, drzew decyzyjnych, opcji realnych oraz kredytowych pochodnych. Książka jest pierwszą w Polsce publikacją, w której analiza i zarządzanie ryzykiem skoncentrowane jest na finansach korporacyjnych. Atutem książki jest prezentacja metod analizy ryzyka wraz z zastosowaniem arkusza kalkulacyjnego Excel z elementami programowania w VBA (Visual Basic Aplication).
Kryzys jest pojęciem, które kojarzy się zarówno z problemami osobistymi, jak i organizacyjnymi, państwowymi, czy nawet globalnymi. Współczesna rzeczywistość sprzyja powstawaniu kryzysów, a zagrożenie nimi dotyczy wszystkich. Zasadniczym celem publikacji jest analiza zarządzania w warunkach, jakie wywołane są przez sytuacje kryzysowe, zarówno w skali makro, jak i mikro. Zakres opracowania obejmuje zagadnienia, z którymi można spotkać się w różnych sferach życia: w sytuacjach prywatnych, w organizacji, w społeczeństwie, w państwie, dlatego też znajomość tej problematyki wydaje się być niezbędna w funkcjonowaniu we współczesnym świecie.Niniejsza książka jest podzielona na dwie zasadnicze części. Pierwsza ogranicza się do możliwych zagrożeń, rodzajów kryzysów i zarządzania w sytuacjach kryzysowych, natomiast druga pozwala poznać wybrane problemy psychologii, z punktu widzenia człowieka narażonego na kryzysy. Z jednej strony - praca systematyzuje i wyjaśnia pojęcia związane z kryzysem, ukazuje jakie mogą być jego źródła oraz jak prawidłowo zarządzać w takich sytuacjach. Z drugiej strony - przedstawiony jest człowiek i mechanizmy jego działania w sytuacjach zagrożenia, uwarunkowane wcześniejszymi doświadczeniami emocjonalnymi, nabytymi umiejętnościami i potencjałem kompetencyjnym.Proponowane interdyscyplinarne spojrzenie pozwala lepiej zrozumieć istotę działań kryzysowych oraz uwarunkowań zachowania się ludzi w sytuacji zagrożenia i wystąpienia kryzysu.
W książce przedstawiono dogłębną charakterystykę ekoinnowacji i przeanalizowano ich wpływ na wyniki finansowe przedsiębiorstw. Badania przeprowadzono wśród spółek notowanych w ramach indeksu S&P 500, FTSE 350 i WIG. Przeprowadzona analiza umożliwiła diagnozę wpływu działalności ekoinnowacyjnej na poszczególne mierniki rentowności finansowej spółek kapitałowych oraz kreacji wartości dla akcjonariuszy oraz porównanie wyników (rentowności aktywów, kapitałów własnych, zainwestowanych kapitałów, dźwigni finansowej, ekonomicznej wartości dodanej oraz rynkowej wartości dodanej) uzyskanych przez polskich ekoinnowatorów na tle wyników brytyjskich i amerykańskich przedsiębiorstw prowadzących kompleksową działalność ekoinnowacyjną.
Niniejsza praca skierowana jest do niezwykle szerokiego grona odbiorców.
Praktycy biznesu, dzięki niniejszej lekturze zapoznają się z efektami prowadzenia działań ekoinnowacyjnych, szczególnie w sferze finansowej, która bezpośrednio wpływa na pozycję konkurencyjną oraz rozwój firmy w długim i krótkim okresie.
Członkowie organizacji rządowych i pozarządowych znajdą tu szereg wskazań i rekomendacji w zakresie efektywnego projektowania polityki proinnowacyjnej, wdrażania bodźców zachęcających oraz unikania rozwiązań zniechęcających jednostki gospodarcze do pożądanych działań.
Wreszcie, niniejsza książka powinna stanowić pozycję obowiązkową zarówno dla akademików, jak i studentów. Nie tylko systematyzuje ona zasoby współczesnej wiedzy na temat ekoinnowacji, ale także, poprzez szeroko przeprowadzone badania empiryczne, dostarcza nowych, ciekawych wniosków, które stanowią doskonały przyczynek do dalszych dyskusji i rozwoju wiedzy.
Elevate your leadership to achieve the extraordinary
Inspired Leadership is the essential guide to performing at the highest level every day. As CEO of Porsche, author Kevin Gaskell led the company from near-bankruptcy to the most profitable car company. During his four years at BMW, the company saw 80% growth in sales and 500% increase in profitability. Good leaders get results and great leaders get great results—but Inspired Leaders get extraordinary results, turn around companies, ensure people development and turn brands into household names. This book shows you how to become an Inspired Leader. Workable strategies, practical frameworks, and real-world essential skills give you a concrete curriculum for success, while anecdotes and examples drawn from the author's experiences illustrate important concepts in action.
Inspirational, aspirational, and deeply instructional, this guide will become your go-to resource for navigating the leader's role. From tricky situations to everyday interactions, you'll learn the skills and outlook you need to take your leadership to the next level.
The most trusted source of leadership wisdom, updated to address today's realities
The Leadership Challenge is the gold-standard manual for effective leadership, grounded in research and written by the premier authorities in the field. With deep insight into the complex interpersonal dynamics of the workplace, this book positions leadership both as a skill to be learned, and as a relationship that must be nurtured to reach its full potential. This new sixth edition has been revised to address current challenges, and includes more international examples and a laser focus on business issues; you'll learn how extraordinary leaders accomplish extraordinary things, and how to develop your leadership skills and style to deliver quality results every time. Engaging stories delve into the fundamental roles that great leaders fulfill, and simple frameworks provide a primer for those who seek continuous improvement; by internalizing key insights and putting concepts into action, you'll become a more effective, more impactful leader.
A good leader gets things done; a great leader aspires, inspires, and achieves more. This book highlights the differences between good and great, and shows you how to bridge the chasm between getting things done and making things happen.
Gain deep insight into leadership's critical role in organizational health
Navigate the shift toward team-oriented work relationships
Motivate and inspire to break through the pervasive new cynicism
Leverage the electronic global village to deliver better results
Business is evolving at an increasingly rapid rate, and leaders must keep pace with the changes or risk stagnation. People work differently, are motivated differently, and have different expectations today—business as usual is quickly losing its effectiveness. The Leadership Challenge helps you stay current, relevant, and effective in the modern workplace.
WINNER OF BUSINESS BOOK OF THE YEAR 2018 (The Business Book Awards)
"Essential reading for CEOs and leaders of change." - Martin Davis, CEO, Kames Capital
88% of change initiatives fail. The Change Catalyst provides you with the insight, tools and know-how you need to make sure your next change, strategy or M&A is the one in eight that succeeds.
Whether you're trying to change a process, a culture, a behaviour or an entire business, success demands complete clarity of what you are trying to achieve and why, followed by a clear plan to align your people to deliver. All change is about people, and one of the most important ingredients for successful change is the identification and appointment of a Change Catalyst. This is the person who can guide your organisation – its people and its processes – to the ultimate delivery of the outcomes your business needs.
The book takes you deep inside the culture and process of change to show you how to set yourself up for success in both the short and long term; identify your goal, clarify your vision, stay focused on the outcome and develop and deliver a do-able plan. It will also explain how to genuinely engage stakeholders at all levels in every stage of the process. Real-world case studies show you what a successful change initiative looks like on the ground, and the Change Toolbox offers a collection of proven tools and models to streamline planning and implementation. Clear, intelligent guidance cuts through the buzzwords to get down to business quickly, and a pragmatic, holistic approach helps you tackle strategy, culture, execution and more.
People don't like change; it rattles their cages and makes them uncomfortable – and emotion trumps logic every time. This book shows you how to pinpoint the emotional triggers, coax logic out of hiding and get everyone on board as you drive real, lasting change.
Learn why typical change initiatives are far more likely to fail than succeed.
Identify your Change Catalyst to strengthen both process and outcome.
Overcome cultural challenges and turn understanding into transformation.
Develop and implement a solid strategy for successful change.
Whether you want change at the team level or on a government scale, no initiative is immune from the perils of inertia, misguided focus, distracted leadership or muddled planning. Change is inevitable. Successful change isn't.
Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand—and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow's consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today.
Marketing 4.0 takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen.
Accelerate your digital transformation and break down silos with Microsoft Dynamics 365
It’s no secret that running a business involves several complex parts like managing staff, financials, marketing, and operations—just to name a few. That’s where Microsoft Dynamics 365, the most profitable business management tool, comes in.
In Microsoft Dynamics 365 For Dummies, you’ll learn the aspects of the program and each of its applications from Customer Service to Financial Management. With expert author Renato Bellu’s clear instructions and helpful tips, you’ll be managing to your fullest advantage before you know it. Let’s get started!
Digitally transform your business by connecting CRM and ERP
Use data to make decisions across all business functions
Integrate Dynamics 365 with Office 365 and LinkedIn
Manage financials and operations
Are you running a dynamic business? This book shows you how!
Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap™. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful by unveiling a credible and practical approach towards creating a breakthrough persuasion strategy.
This book will satisfy your interest in neuromarketing, scientific persuasion, sales, advertising effectiveness, website conversion, marketing strategy and sales presentations. It’ll teach you the value of the award-winning persuasion model NeuroMapTM : the only model based on the science of how your customers use their brain to make any decision including a buying decision. You will appreciate why this scientific approach has helped hundreds of companies and thousands of executives achieve remarkable results.
Written by the founders of SalesBrain who pioneered the field of neuromarketing
SalesBrain has trained more than 100,000 executives worldwide including over 15,000 CEO
Includes guidance for creating your own neuromarketing plan
Advance your business or career by creating persuasive messages based on the working principle of the brain.
Any organization, no matter how stolid, may be unsettled by the news that a new boss is about to take over. Talk in the hallways increases, staff worry about their jobs, uncertainty grows. Even when the change has happened, problems emerge when the boss who was hired to manage “from above” has to learn about the organization “from below.”
In this book, Niklas Luhmann scrutinizes the relationship and shows how it is stretched to its limit by communication difficulties, demands for self-presentation, and disagreements concerning fundamental values. Many of the tensions crystallize around the question “who has the power?” It isn’t necessarily the boss, provided the employees are well versed in the art of directing their superiors. “Subtervision” is Luhmann’s term for this state of affairs, and tact is the most important means to this end. Yet caution is advised: whoever achieves mastery in subtervision may well become the new boss.
This slim and thought-provoking book from one of the most influential sociologists of the twentieth century will be of great interest to anyone seeking to understand the dynamics and machinations of the workplace.
The UnRules presents the dynamic rules for success in the age of exponential information. Written by Igor Tulchinsky, the trader behind global quantitative investment management firm WorldQuant, this book is more than just another Big Data guide for financial wonks — it’s a prescriptive, inspirational book for everyone navigating the tidal waves of the information age. Data is everywhere, coming at us in a never-ceasing, ever-rising river that threatens to overwhelm us. Tulchinsky shows us, however, how natural patterns underlie that data — patterns that may dictate life or death, success or failure. The marriage of man and machines has allowed scientists to explore increasingly complex worlds, to predict outcomes and eventualities. This book demonstrates how to exercise real intelligence by discerning the patterns that surround us every day and how to leverage this information into success in the workplace and beyond.
Igor Tulchinsky has spent his career discerning meaningful patterns in information. For decades, Tulchinsky has been at the forefront of developing predictive trading algorithms known as alphas — a quest that has led Tulchinsky to explore the nature of markets, the fundamentals of risk and reward, and the science behind complex nonlinear systems.
Tulchinsky explains what we know of these systems, both natural and man-made, in accessible and personal terms, and he shares how alphas have driven his success as an investor and shaped his central “UnRule,” which is that no rule applies in every case. As markets evolve, even the most effective trading algorithms weaken over time. Decades of creating successful alphas — and learning how to effectively transform them into strategies — have taught Tulchinsky about the need to combine flexibility and focus, discipline and creativity when building complex models. At a time when data and computing power are exploding exponentially, The UnRules provides an expert introduction to our increasingly quantitative world.
Worldwide bestseller — the author of The Energy Bus and The Power of Positive Leadership shares the proven principles and practices that build great teams - and provides practical tools to help teams overcome negativity and enhance their culture, communication, connection, commitment and performance.
Jon Gordon doesn’t just research the keys to great teams, he has personally worked with some of the most successful teams on the planet and has a keen understanding of how and why they became great. In The Power of a Positive Team, Jon draws upon his unique team building experience as well as conversations with some of the greatest teams in history in order to provide an essential framework, filled with proven practices, to empower teams to work together more effectively and achieve superior results.
Utilizing examples from the writing team who created the hit show Billions, the National Champion Clemson Football team, the World Series contending Los Angeles Dodgers, The Miami Heat and the greatest beach volleyball team of all time to Navy SEAL’s, Marching bands, Southwest Airlines, USC and UVA Tennis, Twitter, Apple and Ford, Jon shares innovative strategies to transform a group of individuals into a united, positive and powerful team.
Jon not only infuses this book with the latest research, compelling stories, and strategies to maintain optimism through adversity… he also shares his best practices to transform negativity, build trust (through his favorite team building exercises) and practical ways to have difficult conversations—all designed to make a team more positive, cohesive, stronger and better.
The Power of a Positive Team also provides a blueprint for addressing common pitfalls that cause teams to fail—including complaining, selfishness, inconsistency, complacency, unaccountability—while offering solutions to enhance a team’s creativity, grit, innovation and growth.
This book is meant for teams to read together. It’s written in such a way that if you and your team read it together, you will understand the obstacles you will face and what you must do to become a great team. If you read it together, stay positive together, and take action together you will accomplish amazing things TOGETHER.
The definitive guide from the makers of the GMAT exam
The GMAT Official Guide 2019 is the definitive guide from the Graduate Management Admission Council, the makers of the GMAT exam. It contains over 900 real GMAT questions from past exams, including 130 never-before-seen questions, plus the following features:
An overview of the exam to help you get familiar with the content and format
Detailed answer explanations that explain how the test maker thinks about a question
Actual essay topics, sample responses, and scoring information
Comprehensive grammar and math review
Questions organized in order of difficulty from easiest to hardest to focus your study
Access to the same questions – plus additional integrated reasoning questions – online at gmat.wiley.com, where you can build your own practice sets
Don’t waste time practicing on fake GMAT questions. Optimize your study time with the GMAT Official Guide 2019 using real questions from actual past exams.
Mind Tools for Managers helps new and experienced leaders develop the skills they need to be more effective in everything they do. It brings together the 100 most important leadership skills—as voted for by 15,000 managers and professionals worldwide—into a single volume, providing an easy-access solutions manual for people wanting to be the best manager they can be. Each chapter details a related group of skills, providing links to additional resources as needed, plus the tools you need to put ideas into practice. Read beginning-to-end, this guide provides a crash course on the essential skills of any effective manager; used as a reference, its clear organization allows you to find the solution you need quickly and easily.
Success in a leadership position comes from results, and results come from the effective coordination of often competing needs: your organization, your client, your team, and your projects. These all demand time, attention, and energy, and keeping everything running smoothly while making the important decisions is a lot to handle. This book shows you how to manage it all, and manage it well, with practical wisdom and expert guidance.
Build your ideal team and keep them motivated
Make better decisions and boost your strategy game
Manage both time and stress to get more done with less
Master effective communication, facilitate innovation, and much more
Managers wear many hats and often operate under a tremendously diverse set of job duties. Delegation, prioritization, strategy, decision making, communication, problem solving, creativity, time management, project management and stress management are all part of your domain. Mind Tools for Managers helps you take control and get the best out of your team, your time, and yourself.
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