The Storytelling Edge
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Autor: Lazauskas Joe Shane Snow
- ISBN: 9781119483359
- EAN: 9781119483359
- Oprawa: Twarda z obwolutą
- Wydawca: John Wiley & Sons
- Format: 14.5x22.5cm
- Język: angielski
- Liczba stron: 180
- Rok wydania: 2018
- Wysyłamy w ciągu: niedostępny
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Brak ocen
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77,48złCena detaliczna: 95,71 złNajniższa cena z ostatnich 30 dni: 77,48 zł
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"A terrific and timely book that makes a compelling case for fundamentally rethinking how your business communicates. Recommended!"
—Jay Baer, founder of Convince & Convert and author of Hug Your Haters
"Once upon a time, storytelling was confused with talking at people. Not anymore. Shane and Joe are your narrators in a journey that will transform how you talk to other human beings to be more believable, relevant, compelling and unforgettable."
—Brian Solis, experience architect, digital anthropologist, best-selling author
"Shane Snow and Joe Lazauskas spend the overwhelming majority of their time thinking, writing, and theorizing about brand storytelling - so you don't have to. They're smart and they know this topic inside out (and sideways). Read their book. While I can't guarantee you'll rise to Shane and Joe's ridiculously obsessive level, you will be infinitely better prepared to tell your own brand's story. Promise!"
—Rebecca Lieb, Analyst, Author & Advisor