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Psychologia

W tej strefie zapraszamy do nabycia książek z szeroko pojętej dziedziny jaką jest psychologia. Posiadamy podręczniki i poradniki kierowane do specjalistów psychiatrii i psychologii, a także uczniów i studentów. Poprzez poradniki z zakresu problemów emocjonalnych u dzieci i młodzieży czy okresu dojrzewania. Proponujemy poradniki dla ludzi biznesu, polityków, nauczycieli, dzieci i modzieży. Garść rozmaitych porad i rewolucyjnych technik, które pomogą otworzyć drzwi umysłu. Polecamy dobre książki psychologiczne. W ofercie psychologia społeczna, kliniczna, biznesu, rozwoju, zdrowia, sportu, psychologia umysłu, relacje międzyludzkie i wiele innych poradników.

27,29 zł
49,00 zł

Najniższa cena z ostatnich 30 dni: 27,20 zł

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34,90 zł

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29,43 zł
54,90 zł

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44,92 zł
69,99 zł

Najniższa cena z ostatnich 30 dni: 41,99 zł

37,12 zł
65,00 zł

Najniższa cena z ostatnich 30 dni: 36,98 zł

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49,90 zł

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Najniższa cena z ostatnich 30 dni: 76,83 zł

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Najniższa cena z ostatnich 30 dni: 65,39 zł

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Najniższa cena z ostatnich 30 dni: 65,39 zł
Okładka książki Co się dzieje z pogodą? Dlaczego klimat się zmienia

64,90 zł 33,75 zł

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Najniższa cena z ostatnich 30 dni: 33,75 zł

Mądry i przystępny komiks edukacyjny dla dzieci (i nie tylko!) o zmianach klimatycznych, kupiony przez wydawców już w 15 krajach. Ta książka z roku na rok, a w właściwie z miesiąca na miesiąc, staje się coraz bardziej niezbędną lekturą, konieczną dla zrozumienia współczesnego świata. Przyprawiona humorem i ubarwiona wyrazistymi ilustracjami opowieść, przeplatana wyjaśnieniami i przykładami z historii, geografii, chemii, fizyki i biologii – zainteresuje każdego. Książka przybliża jeden z podstawowych problemów nie tylko dla przyszłości świata, ale i dla naszej codzienności – zmiany klimatyczne. Wskazuje też drobne kroki, które mogą pomóc uchronić przed katastrofą ekologiczną, a także pozwolą nam zdrowiej i bezpieczniej żyć. Lotta i Kasper nie rozumieją, dlaczego znowu nie będą mieć magicznych śnieżnych świąt Bożego Narodzenia, które znają tylko z pocztówek. Postanawiają więc sami sprawdzić, co tak naprawdę dzieje się z pogodą. I udają się w podróż w przeszłość, teraźniejszość i przyszłość. A towarzyszy im pewien bardzo zły i złośliwy stwór…
Okładka książki Czas dla duszy. W poszukiwaniu człowieka

29,90 zł 21,88 zł

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Najniższa cena z ostatnich 30 dni: 21,82 zł

Biskup Mikołaj Łuczok dzieli się z polskimi czytelnikami refleksjami na temat poszukiwań swojego miejsca na ziemi. Kiedy jesteśmy zagubieni i czujemy, że nie znamy samych siebie, z pomocą przychodzi kochający Bóg. On pierwszy szuka człowieka i pyta “Gdzie jesteś?” (por. Rdz 3,9). Tylko nasza odpowiedź na to pytanie i nieustanna praca nad sobą ukażą nam ścieżkę prawdy – to w Nim jest wszystko, co jest potrzebne do życia.
Okładka książki Gdy rodzice się starzeją. Praktyczny i duchowy przewodnik

34,90 zł 25,54 zł

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Najniższa cena z ostatnich 30 dni: 25,47 zł

Kiedy nasi rodzice słabną i stają się coraz mniej samodzielni, stajemy przed poważnymi pytaniami o sposób opieki nad nimi. Nie ma na nie gotowych odpowiedzi, każda rodzina musi wypracować własną drogę. Autorzy dzielą się doświadczeniem, a także świadectwami wielu innych osób. Czerpią przy tym z mądrości słowa Bożego. Przykłady pokazane w książce dalekie są od idealistycznej wizji; niejednokrotnie opowiedziane historie bywają dramatyczne.
Okładka książki The Book of Printed Fabrics.

693,00 zł 400,14 zł

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Najniższa cena z ostatnich 30 dni: 398,75 zł

Explore centuries of timeless textiles from the Musée de l’Impression sur Étoffes In the far east of France, close to the German and Swiss borders, lies the historic city of Mulhouse. During the early 19th century, it became one of the leading centres of textile manufacture in the country. Today it is home to the Musée de l’Impression sur Étoffes, a museum dedicated entirely to the history of fabric printing from the 17th century right up to the present day. Few are the serious fashion designers who have not come to visit this astonishing temple to textiles. This book, however, gives you the key to those vaults, presenting on its broad pages perfectly captured images of its collections that span four different continents – recounting a fascinating artistic and technological adventure across the world, from its origins in India to the most contemporary creations. Across two volumes, you’ll discover nine luxuriantly illustrated chapters that being to glorious life a chronological and thematic overview of the Musée’s unprecedented retrospective of the art of printed fabrics. And that journey begins in India, with the first volume devoted to the far east origins of the designs that made these prints famous, and how they came over to the factories of Europe. You’ll also find here stories and images detailing artistic innovations such as toile de Jouy and the development of new colour ranges. In the second volume, the reader can look back at the incredible inventiveness of manufacturers and their designers throughout the nineteenth and twentieth centuries. Explore eye-catching cashmere motifs and the intense passion for nature and flowers that emerged under the Second Empire, before the artistic avant-gardes and modernity profoundly evolved the artistic creation of textile prints. With nearly 900 pieces reproduced here to the highest possible standard, you will journey through the extraordinary tapestry of motifs and colours, that make this book such a peerless source of inspiration for textile enthusiasts of all kinds.
Okładka książki Small Architecture

92,00 zł 70,09 zł

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Najniższa cena z ostatnich 30 dni: 69,91 zł

Big ideas for small buildings Over the years, talented architects have occasionally indulged themselves with the challenge of designing small but perfectly formed buildings. Today, with reduced budgets, many architects have turned in a more focused way to creating works that may be diminutive in their dimensions, but are definitely big when it comes to trendsetting ideas. Whether in Japanese cities, where large sites are hard to come by, or at the frontier between art and architecture, small buildings present many advantages, and push their designers to do more with less. A dollhouse for Calvin Klein in New York, a playhouse for children in Trondheim, vacation cabins, and housing for victims of natural disasters are all part of the new rush to develop the great small architecture of the moment. The 2013 Pritzker Prize winner Toyo Ito is here, but so are emergent architects from Portugal, Chile, England, and New Zealand. From world-famous names to the freshest new talent, come discover architectural invention on a whole new, small scale.
Okładka książki Japanese Woodblock Prints

69,00 zł 39,23 zł

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Najniższa cena z ostatnich 30 dni: 39,10 zł

From Edouard Manet’s portrait of naturalist writer Émile Zola sitting among his Japanese art finds to Van Gogh’s meticulous copies of the Hiroshige prints he devotedly collected, 19th-century pioneers of European modernism made no secret of their love of Japanese art. In all its sensuality, freedom, and effervescence, the woodblock print is single-handedly credited with the wave of japonaiserie that first enthralled France and, later, all of Europe—but often remains misunderstood as an “exotic” artifact that helped inspire Western creativity. The fact is that the Japanese woodblock print is a phenomenon of which there exists no Western equivalent. Some of the most disruptive ideas in modern art—including, as Karl Marx put it, that “all that is solid melts into air”—were invented in Japan in the 1700s and expressed like never before in the designs of such masters as Hokusai, Utamaro, and Hiroshige in the early 19th century. This volume lifts the veil on a much-loved but little-understood art form by presenting the most exceptional Japanese woodblock prints in their historical context. Ranging from the 17th-century development of decadent ukiyo-e, or “pictures of the floating world,” to the decline and later resurgence of prints in the early 20th century, the images collected in this edition make up a record not only of a unique genre in art history, but also of the shifting mores and cultural development of Japan. We discover the four pillars of the woodblock print—beauties, actors, landscapes, and bird-and-flower compositions—alongside depictions of sumo wrestlers, kabuki actors, or enticing courtesans—rock stars who populated the “floating world” and whose fan bases fueled the frenzied production of woodblock prints. We delve into the horrifying and the obscure in prints where demons, ghosts, and otherworldly creatures torment the living—stunning images that continue to influence Japanese manga, film, and video games to this day. We witness how, in their incredible breadth, from everyday scenes to erotica, the martial to the mythological, these works are united by the technical mastery and infallible eye of their creators and how, with tremendous ingenuity and tongue-in-cheek wit, publishers and artists alike fought to circumvent government censorship. This edition compiles the finest extant impressions from museums and private collections across the globe, accompanied by descriptions to guide us through this frantic period in Japanese art history.
Okładka książki Play Nice But Win

112,00 zł 90,93 zł

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Najniższa cena z ostatnich 30 dni: 90,71 zł

From Michael Dell, renowned founder and chief executive of one of America’s largest technology companies, the inside story of the battles that defined him as a leader In 1984, soon-to-be college dropout Michael Dell hid signs of his fledgling PC business in the bathroom of his University of Texas dorm room. Almost 30 years later, at the pinnacle of his success as founder and leader of Dell Technologies, he found himself embroiled in a battle for his company’s survival. What he’d do next could ensure its legacy—or destroy it completely. Play Nice But Win is a riveting account of the three battles waged for Dell Technologies: one to launch it, one to keep it, and one to transform it. For the first time, Dell reveals the highs and lows of the company’s evolution amidst a rapidly changing industry—and his own, as he matured into the CEO it needed. With humor and humility, he recalls the mentors who showed him how to turn his passion into a business; the competitors who became friends, foes, or both; and the sharks that circled, looking for weakness. What emerges is the long-term vision underpinning his success: that technology is ultimately about people and their potential. More than an honest portrait of a leader at a crossroads, Play Nice But Win is a survival story proving that while anyone with technological insight and entrepreneurial zeal might build something great—it takes a leader to build something that lasts.
Okładka książki Lean Marketing

123,00 zł 99,86 zł

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Najniższa cena z ostatnich 30 dni: 99,62 zł

Bigger results with less marketing. You keep being told to do more marketing--more complex, more aggressive, and more expensive marketing. Chasing the latest bright, shiny object is exhausting. Increased efforts keep leading to disappointment. The overwhelm for entrepreneurs, marketers, and business leaders is real. There's a better way. The lean movement has transformed manufacturing and is now revolutionizing marketing. Small, medium, and large businesses are getting bigger and better results with less marketing. In this book, you'll discover: Why many existing marketing techniques have stopped working and what to do instead; The exact tools and tactics you need to build a devastatingly effective marketing system; How to win with a simple, structured, and systemized approach rather than failing with random acts of marketing; How to pivot from bloated, ineffective, and wasteful marketing activities to ones that compel prospects to take action; How to create a strong product-market fit so that your target market intensely desires what you have to offer; How to do marketing you'll be proud of that works without hype, scams, or pressure; How to build a strong brand that creates goodwill and attracts ideal customers. Lean Marketing is a follow-up to the international bestselling phenomenon,The 1-Page Marketing Plan. Stop trying to outshout the other guy. Stop blunt-force conventional marketing tactics that annoy, interrupt, and repel. Stop wasting time with theoretical claptrap that doesn't work in the real world. Get immediate traction by implementing lean marketing.
Okładka książki The Little Book of Valuation

123,00 zł 99,86 zł

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Najniższa cena z ostatnich 30 dni: 99,62 zł

Guide to making accurate business valuations based on investing metrics that matter In The Little Book of Valuation: How to Value a Company, Pick a Stock, and Profit, professor and economist Aswath Damodaran guides readers through the fundamentals and step-by-step process of picking winning companies to invest in. In the book, you'll learn how to make your own accurate valuation assessments, avoiding common pitfalls and mistakes along the way. From widespread misunderstandings to undeniable truths in valuation, the author covers exactly where to turn your attention to when assessing a company's value based on a myriad of factors, with stories and real examples included throughout to prepare you for any modern investing challenge you may find yourself facing. You'll also learn: Simple but extremely effective valuation tools and formulas for success The complex relationship between assets, debt, equity, and business value Special market considerations regarding valuation that require a dynamic approach Rather than relying on third-party sources—often drawing from the same public information that you have access to, but getting it wrong—The Little Book of Valuation, Updated Edition gives readers all the insight and practical tools they need to cut through the noise and arrive at their own accurate valuations, pick profitable stocks, and establish successful long-term portfolios.
Okładka książki How to Create Innovation

177,00 zł 143,71 zł

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Najniższa cena z ostatnich 30 dni: 143,35 zł

Transform any organization with proven strategies and tools for innovation Bringing together a wealth of experience from 60+ distinguished global thought leaders, How to Create Innovation is a comprehensive guide to becoming a leader in innovation and an organization that plays to win, containing all of the working methods, separate business innovation models, and processes you need to transform your organization digitally. The book includes 50+ ready-to-use tools, models, and canvases which you can download and start applying to your organization immediately. Written by Stefan F. Dieffenbacher, founder of an international award-winning consulting agency, the book draws upon Dieffenbacher's experiences working with clients like Amazon, BMW, Google, and Pfizer to deliver a one-stop, end-to-end solution to innovative transformation. In this book, readers will learn how to: Uncover opportunities by finding your niche and devising a more nuanced business strategy Lead culture change by recognizing and avoiding common reasons for failure Harness proven strategies developed under the Understanding and Navigating Innovation and Transformation in Enterprises (UNITE) model With ready-to-use assets included to help you start taking action immediately, How to Create Innovation earns a well-deserved spot on the bookshelves of business leaders, entrepreneurs, and managers who want to take their organizations to the next level and overcome the competition through tried and tested strategies for innovation.
Okładka książki Business Model Shifts

145,00 zł 117,73 zł

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Najniższa cena z ostatnich 30 dni: 117,44 zł

Shift your business model and transform your organization in the face of disruption Business Model Shifts is co-authored by Patrick van Der Pijl, producer of the global bestseller Business Model Generation, and offers a groundbreaking look at the challenging times in which we live, and the real-world solutions needed to conquer the obstacles organizations must now face. Business Model Shifts is a visually stunning guide that examines six fundamental disruptions happening now and spotlights the opportunities that they present: The Services Shift: the move from products to services The Stakeholder Shift: the move from an exclusive shareholder orientation to creating value for all stakeholders, including employees and society The Digital Shift: the move from traditional business operations to 24/7 connection to customers and their needs The Platform Shift: the move from trying to serve everyone, to connecting people who can exchange value on a proprietary platform The Exponential Shift: the move from seeking incremental growth to an exponential mindset that seeks 10x growth The Circular Shift: the move from take-make-dispose towards restorative, regenerative, and circular value creation Filled with case studies, stories, and in-depth analysis based on the work of hundreds of the world’s largest and most intriguing organizations, Business Model Shifts details how these organizations created their own business model shifts in order to create more customer value, and ultimately, a stronger, more competitive business. Whether you’re looking for ways to redesign your business due to the latest needs of the marketplace, launching a new product or service, or simply creating more lasting value for your customers, Business Model Shifts is the essential book that will change the way you think about your business and its future.
Okładka książki Design Thinking for Business Growth

145,00 zł 117,73 zł

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Najniższa cena z ostatnich 30 dni: 117,44 zł

Reinvigorate your innovation approach with business ecosystems In a business ecosystem, different companies collaborate along and across previously sacrosanct industry barriers, encouraging innovation and the development of groundbreaking new products and services. Design Thinking for Business Growth delivers an eye-opening, fresh approach to designing and scaling business models and ecosystems. In this book, Michael Lewrick delivers a comprehensive procedural model for the design, development, and implementation of business ecosystems. He also presents the most critical design methods and tools you’ll need to make your own ecosystem a success. Fleshed out case studies and examples of companies with successful business ecosystem initiatives A mindset for business growth, including the use of “design lenses” and the exploitation of momentum and speed to facilitate innovation Practical exercises to better understand and implement the ideas discussed in the book Perfect for founders, managers, and executives in industries of all types, Design Thinking for Business Growth also belongs in the libraries of product managers, department heads, and non-profit professionals who wish to better understand how to develop new and innovative ideas that lead to company growth and success. With a topical view of the design paradigm, Design Thinking for Business Growth complements the international bestsellers The Design Thinking Playbook and The Design Thinking Toolbox. If you are ready to apply a new design thinking mindset for remarkable business growth, Design Thinking for Business Growth is your ultimate tool for success.
Okładka książki Testing Business Ideas

150,00 zł 121,78 zł

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Najniższa cena z ostatnich 30 dni: 121,48 zł

A practical guide to effective business model testing 7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder’s global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas. Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. It builds on the internationally popular Business Model Canvas and Value Proposition Canvas by integrating Assumptions Mapping and other powerful lean startup-style experiments. Testing Business Ideas uses an engaging 4-color format to: Increase the success of any venture and decrease the risk of wasting time, money, and resources on bad ideas Close the knowledge gap between strategy and experimentation/validation Identify and test your key business assumptions with the Business Model Canvas and Value Proposition Canvas A definitive field guide to business model testing, this book features practical tips for making major decisions that are not based on intuition and guesses. Testing Business Ideas shows leaders how to encourage an experimentation mindset within their organization and make experimentation a continuous, repeatable process.
Okładka książki Business Model Generation

150,00 zł 121,78 zł

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Najniższa cena z ostatnich 30 dni: 121,48 zł

Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation. Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition. Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you're ready to change the rules, you belong to "the business model generation!"
Okładka książki High-Impact Tools for Teams

155,00 zł 125,84 zł

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Najniższa cena z ostatnich 30 dni: 125,53 zł

Take advantage of a powerful visual management tool for teams as you work together and deliver great results. It's been used by thousands of teams for project success! 59% of U.S. workers say that communication is their team's biggest obstacle to success, followed by accountability at 29% (Atlassian). High-Impact Tools for Teams explains a simple, powerful tool that helps team leaders and members align and get clarity on exactly who is responsible for each part of the team's most important activities and projects. The tool is complemented by 4 trust add-ons that help teams build trust and increase psychological safety, so every member can be confident in sharing ideas or concerns about obstacles the team may face. It's a proven tool for project teams, based on years of research, and thousands of teams are already using the Team Alignment Map to run effective "get-to-action meetings", give projects a good start and de-silo organizations. Co-author Alex Osterwalder is the international best-selling author who co-created the Business Model Canvas, a strategic management tool used by 1 million+ industry leaders globally. Plan as a team and know who does what Uncover and proactively remove the most likely obstacles to any project Boost team member contributions Run more effective team meetings Get more successful projects With the guidance of High-Impact Tools for Teams, you can be better prepared as a team leader or team member to plan effectively, reduce risks, and collaborate with others. Your team will be accountable and ready to deliver results!
Okładka książki The Invincible Company

145,00 zł 117,73 zł

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Najniższa cena z ostatnich 30 dni: 117,44 zł

The long-awaited follow-up to the international bestsellers, Business Model Generation and Value Proposition Design Alex Osterwalder and Yves Pigneurs’ Business Model Canvas changed the way the world creates and plans new business models. It has been used by corporations and startups and consultants around the world and is taught in hundreds of universities. After years of researching how the world’s best companies develop, test, and scale new business models, the authors have produced their definitive work. The Invincible Company explains what every organization can learn from the business models of the world’s most exciting companies. The book explains how companies such as Amazon, IKEA, Airbnb, Microsoft, and Logitech, have been able to create immensely successful businesses and disrupt entire industries. At the core of these successes are not just great products and services, but profitable, innovative business models--and the ability to improve existing business models while consistently launching new ones. The Invincible Company presents practical new tools for measuring, managing, and accelerating innovation, and strategies for reducing risk when launching new business models. Serving as a blueprint for your growth strategy, The Invincible Company explains how to constantly stay ahead of your competition. In-depth chapters explain how to create new growth engines, change how products and services are created and delivered, extract maximum profit from each type of business model, and much more. New tools—such as the Business Model Portfolio Map, Innovation Metrics, Innovation Strategy Framework, and the Culture Map—enable readers to understand how to design invincible companies. The Invincible Company: ● Helps large and small companies build their growth strategy and manage their core simultaneously ● Explains the world's best modern and historic business models ● Provides tools to assess your business model, innovation readiness, and all of your innovation projects Presented in striking 4-color, and packed with practical visuals and tools, The Invincible Company is a must-have book for business leaders, entrepreneurs, and innovation professionals.
Okładka książki Value Proposition Design

150,00 zł 121,78 zł

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Najniższa cena z ostatnich 30 dni: 121,48 zł

The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist Value Proposition Design helps you tackle the core challenge of every business — creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell. Using the same stunning visual format as the authors’ global bestseller, Business Model Generation, this sequel explains how to use the “Value Proposition Canvas” to design, test, create, and manage products and services customers actually want. Value Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions; it’s for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won’t work. You’ll learn the simple process of designing and testing value propositions, that perfectly match customers’ needs and desires. In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to assess your work, learn from peers, and download pdfs, checklists, and more. Value Proposition Design is an essential companion to the ”Business Model Canvas” from Business Model Generation, a tool embraced globally by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more. Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models."
Okładka książki The Warren Buffett Way, 30th Anniversary Edition

128,00 zł 103,92 zł

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Najniższa cena z ostatnich 30 dni: 103,67 zł

An insightful new take on the life and work of one of the world's most remarkable investors: Warren Buffett In the 30th Anniversary Edition of The Warren Buffett Way, celebrated author and investor Robert Hagstrom delivers the definitive version of his bestselling compendium of the investment strategies made famous by Warren Buffett. The Warren Buffett Way describes the twelve investment tenets of Warren Buffett's strategy called business-driven investing and his distinct approach to managing a portfolio of businesses. You'll learn how you can apply these same principles to building your own portfolio and find discussions on the psychology of long-term investing, its optimal benefits, and how to avoid the most common pitfalls and mistakes encountered by investors. This latest edition includes: A new author preface to complement the existing forewords from Peter Lynch, Bill Miller, and Howard Marks. Insights on how to achieve worldly wisdom advanced by Warren Buffett's longtime business partner Charlie Munger. Footnotes and references to academic work that supports and expands on Warren Buffett's investment approach and portfolio management. The complete Berkshire Hathaway common stocks portfolios from 1977-2021. An indispensable guide to the remarkable work and accomplishments of Warren Buffett, The Warren Buffett Way is a can't-miss resource for professional and individual investors who want to learn from the world's greatest investor.
Okładka książki Your AI Survival Guide

123,00 zł 99,86 zł

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Najniższa cena z ostatnich 30 dni: 99,62 zł

Practical and proven AI deployment strategies for non-technical business leaders In Your AI Survival Guide: Scraped Knees, Bruised Elbows, and Lessons Learned from Real-World AI Deployments, business executive and technologist Sol Rashidi delivers an insightful and practical discussion of how to deploy artificial intelligence in your company. Having helped IBM launch Watson in 2011, Sol has first-hand knowledge of the ups, downs, and change management intricacies that can help you with a successful deployment beyond all the AI hype. She walks you through various frameworks for how to establish your AI strategy, pick your use cases, prepare your non-technology teams, and overcome the most common obstacles standing in the way of successfully implementing AI in your business, based on her many years of deploying AI projects in businesses, which few can claim. Sol demystifies the topic of artificial intelligence in a way that business leaders and business owners—and those who want to be more business minded—can easily understand. The book also offers: Real-world use cases from ten different industries, including retail, healthcare, energy, insurance, agriculture, and more; ten different functions, including supply chain, manufacturing, procurement, legal, and more; and personal stories, anecdotes, and insights gained from implementations Techniques for facilitating executive-level buy-in for your most ambitious and promising AI strategies Jargon-free and accessible language that simplifies a seemingly complicated topic And practical advice that’s not based on AI hype Perfect for executives, managers, directors, founders, entrepreneurs, practitioners and other non-technical business leaders, Your AI Survival Guide is the ideal guide to help you deploy artificial intelligence in your business and increase your chances of success whether your business goal is top-line growth, increased productivity, or efficiency gains without having to add headcount as the go-to answer.
Okładka książki Rewired

171,00 zł 138,83 zł

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Najniższa cena z ostatnich 30 dni: 138,49 zł

In Rewired, the world's most influential management consulting firm, McKinsey & Company, delivers a road-tested, how-to manual their own consultants use to help companies build the capabilities to outcompete in the age of digital and AI. Many companies are stuck with digital transformations that are not moving the needle. There are no quick fixes but there is a playbook. The answer is in rewiring your business so hundreds, thousands, of teams can harness technology to continuously create great customer experiences, lower unit costs, and generate value. It's the capabilities of the organization that win the race. McKinsey Digital's top leaders Eric Lamarre, Kate Smaje and Rodney W. Zemmel provide proven how-to details on what it takes in six comprehensive sections – creating the transformation roadmap, building a talent bench, adopting a new operating model, producing a distributed technology environment so teams can innovate, embedding data everywhere, and unlocking user adoption and enterprise scaling. Tested, iterated, reworked, and tested again over the years, McKinsey's digital and AI transformation playbook is captured in the pages of Rewired. It contains diagnostic assessments, operating model designs, technology and data architecture diagrams, how-to checklists, best practices and detailed implementation methods, all exemplified with demonstrated case studies and illustrated with 100+ exhibits. Rewired is for leaders who are ready to roll up their sleeves and do the hard work needed to rewire their company for long-term success.
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