W tej kategorii polecamy Państwu ogromny wybór książek psychologicznych: o biznesie, pracy i rozwoju osobistym, szkoleniach, kursach, relacjach międzyludzkich, samorealizacji i rozwoju kariery. Opracuj strategię, przygotuj skuteczny plan i osiągnij wyznaczone cele. W proponowanych przez nas publikacjach znajdziesz mnóstwo wskazówek, jak tworzyć miniplany, wykorzystać potencjał e-mail marketingu, rozwiązań m-commerce czy mediów społecznościowych. Mnóstwo praktycznych ćwiczeń i cennych uwag pomoże ci w przyswojeniu niezbędnych umiejętności biznesowych.
This book explores experiences and reflections of an extreme sports athlete within the context of business, the latest scholarly works and research on topics that are relevant and timely for today’s managers and business leaders, and the daily challenges they face.
Conviction, discipline, managing fear in high stakes situations, leading, working with teams and making decisions in extreme conditions - what will help you in extreme sports can also get you to your goals in business. In From the Death Zone to the Boardroom, speed ski mountaineer Benedikt Boehm tells gripping and inspirational stories about his fears, pain, suffering and facing death during his expeditions to some of the world's highest mountains. Throughout, his co-author and professor of leadership and management, Stefan Gröschl integrates scholarly ideas and works beyond traditional business boundaries providing you with unusual insights and thought-provoking alternatives for managing your business.
The combination of extreme athlete, company leader, and business school scholar is unique, and ensures the relevance and timeliness of the selected themes, and the pellucidity of the conceptual context to a readership beyond academic boundaries. The result is advice that is both highly personal and empirically tested; a combination that makes for an absorbing read and unparalleled advice for you and your career.
It is entirely possible to develop organizations that excel at change and innovation, while also being attractive workplaces. What is typical of such an organization? The Dream Organization is characterized by eight features, each presented in its own chapter. The purpose of the book is to show how and why these features improve the ability to change and innovate.
The insights presented in the book are rock-solid, while being free of unnecessary technical terms or complicated language. Numerous concrete examples are provided to illustrate and explain the subject matter. These case-examples make it easy for the reader to remember and use key insights in their everyday work.
Manfred Kets de Vries is one of the most authoritative voices on organizational dynamics, leadership, executive coaching, and psychotherapy today. In all his roles, he has noticed that questions are now, increasingly, coming back to one thing – the wider state of the world. Using an engaging and highly readable style throughout the book, Manfred helps us to make sense of the confusing and, some might say, psychotic times in which we now live.
Revealing the darker side of leadership, Manfred explores the tendency for people to adopt ‘sheeple’ or herd-like behavior, the populist threat that we are facing, the dangers that come with feelings of perceived injustice, the rise of dictatorships, and the impact of Leviathan (neo-authoritarian) leadership behavior. Guided by theoretical concepts, the book provides readers with a better understanding of the underlying forces that drive these phenomena to the surface. What are the psychological dynamics at play? Why do groups of people behave in this manner? Beyond merely diagnosing what’s happening, Manfred introduces various coping strategies to counteract the emergence of these regressive forces.
The book offers a unique and original approach to answering the micro- and macro-psychological questions of how to mitigate against populism and autocratic leadership, and will be of interest to the general reader as well as the key audiences of organizational leaders, psychoanalysts, coaches, psychotherapists, sociologists and social psychologists.
This highly regarded textbook provides the definitive account of Customer Relationship Management (CRM) concepts, applications, and technologies, focusing on how companies can create and maintain mutually beneficial relationships with customers.
Readers will gain a thorough understanding of the conceptual foundations of CRM, see CRM in practice through illustrative case examples and exercises, and understand how to organise customer data gathering, analysis, and presentation for decision making. The book achieves these outcomes by first considering strategic CRM before moving into operational CRM and, finally, onto analytical aspects of CRM.
The fifth edition has been fully updated to include:
A series of new case examples to illustrate CRM within various regional and industrial contexts, including those relevant to large, medium, and small enterprises
A series of new exercises and discussion questions to help readers understand CRM concepts and to support pedagogical processes, particularly in higher education environments
A greater emphasis on managerial applications of CRM through new content to help guide managers
An updated account of new and emerging technologies relevant to CRM
Expanded coverage of customer experience (CX), customer engagement (CE), and customer journey management (CJM)
Customer Relationship Management is essential reading for advanced undergraduate and postgraduate students studying CRM, Sales Management, Customer Experience Management, and Relationship Marketing, as well as executives who oversee CRM functions. Online resources include an Instructor’s Manual, chapter-by-chapter PowerPoint slides, and a bank of exam questions.
Discover the fascinating story behind Rolex, the world's most iconic luxury watch brand. In The making of a status symbol, acclaimed business historian Pierre-Yves Donzé offers a captivating and deeply researched exploration of how a small Swiss watch company transformed itself into a global emblem of success, wealth and prestige.
Challenging the myth that Rolex's dominance is solely due to superior craftsmanship, Donzé reveals the brand's strategic partnership with an American advertising agency and its genius for storytelling, which allowed it to turn a simple timepiece into a powerful status symbol. Spanning the twentieth century, this book provides a compelling case study of how creative industries have shaped consumer culture and the global luxury market.
This book is a must-read for anyone fascinated by fashion and luxury, the evolution of consumer culture or the power of branding. Whether you're a scholar, student or general reader intrigued by the enduring allure of Rolex, The making of a status symbol offers an engaging and insightful journey through the history of a brand that has become synonymous with excellence and success.
Celem książki jest przeanalizowanie relacji władzy w badaniach i rozwoju sztucznej inteligencji (AI). Uwaga autora koncentruje się w szczególności na wpływie modeli podstawowych AI, zwanych także modelami ogólnego przeznaczenia, na władzę rynkową big techów, platformizację w gospodarce cyfrowej, regulację i konkurencję, a także na nowe wyzwaniach dla zarządzania. Wymaga to nowego spojrzenia, reinterpretacji instrumentarium polityki i prawa konkurencji, renesansu koncepcji optymalnej intensywności konkurencji w obszarze „szerokich oligopoli”, syntezy pewnych cech monopoli i oligopoli. Przedstawiona tu hipoteza „moligopolu” zakłada, że big techy współistnieją zarówno jako monopole, jak i firmy oligopolowe, które konkurują ze sobą w środowisku znacznej niepewności i dynamiki gospodarczej, technologii uzupełniających (start-upy) napędzających kooperację z big techami itp. Big techy wykorzystują swój zbiorowy monopol na moc obliczeniową, dane i wiedzę techniczną, a także na chmury obliczeniowe, wyszukiwarki czy przeglądarki, aby zyskać przewagę w zakresie modeli podstawowych AI. Modele te (rynek upstream) są następnie dostrajane do różnych zastosowań (rynek downstream), co nasila zagrożenia kartelizacją lub koncentracją pionową (wertykalną) i sprzyja platformizacji. Kluczowe są w szczególności dwa obszary: egzekwowanie polityki konkurencji i dodatkowe obowiązki regulacyjne nałożone w DMA i DSA na dominujących „strażników dostępu”, a w AI Act – na dostawców modeli podstawowych AI. Ze względu na interdyscyplinarny charakter monografia może zwrócić uwagę szerokiego grona czytelników, choć przede wszystkim jest adresowana do osób zainteresowanych problemami regulacji sztucznej inteligencji.
Pierwsze 90 dni. Sprawdzone strategie ułatwiające liderom wejście na najwyższe obroty szybciej i mądrzej "Biblia adaptacji i integracji w nowej pracy". The Economist Przygotuj się na pierwsze 90 dni w nowej roli! Nie jest przesadą stwierdzenie, że wejście w nową rolę w środowisku zawodowym jest największym wyzwaniem dla każdego, szczególnie dla menedżera. Pierwsze miesiące urzędowania bywają naprawdę trudne, a konsekwencje błędów popełnionych w tym okresie mogą być poważne. Da się ich jednak uniknąć, jeśli w porę poznasz sprawdzone strategie ułatwiające radzenie sobie z wyzwaniami etapu przejściowego. Znajdziesz je w książce Michaela D. Watkinsa. Autor, uznany ekspert w dziedzinie samodoskonalenia, procesów zmian i przywództwa, doradzający menedżerom na wyższych stanowiskach kierowniczych w różnych typach organizacji, nie poprzestaje na samym opisie: przedstawia też rozwiązania problemów wynikających z rosnącej konkurencji na rynku pracy, omawia typowe pułapki na drodze lidera i wskazuje sposoby omijania potencjalnych raf. Każdy rozdział kończy lista pytań, które ułatwiają zapamiętanie najważniejszych elementów lekcji oraz zastosowanie proponowanych rozwiązań w praktyce. Przygotuj się na zmianę! Przyspiesz proces zdobywania nowej wiedzy Dopasuj strategie do okoliczności Negocjuj sukces Zapewnij sobie pierwsze sukcesy Synchronizuj i integruj Buduj zespół i twórz koalicję Sam sobie jesteś sterem... Niech inni też skorzystają! Zostań bezbłędnym liderem!
Pitching sucks. The word alone conjures up dull PowerPoint decks, pushy tactics, and shouty emails. But it doesn't have to be that way.
Danny Fontaine, an expert in innovative pitching, presents a game-changing guide that transforms pitching into an exciting, creative and enjoyable experience. Drawing from his billion-dollar pitching experience, this book delves into the psychology of connection and storytelling mastery, alongside practical methods for persuading any audience. And it's all backed with anecdotes of some of the very best, and worst, pitches of all time.
These techniques work in any context, from corporate boardrooms to classroom lectures to after-dinner speeches, proving that great pitching is all about creating experiences and evoking emotions.
Forget PowerPoint and discover how to captivate any audience, win more deals, and have fun doing it.
If you are an entrepreneur working all hours to build your business but are unsatisfied with the money you make, then this book is for you.
Small Business, Big Profit provides simple and effective strategies that enable you to master your profit margins and build a highly valuable, lucrative business. Shift your mindset from business-driven finances to finance-driven business – and discover how you can make more money, work less hours, and enjoy owning your business
Read this book and understand how to:
• Enjoy your best financial year on record every year
• Stop feeling overwhelmed by finance and gain total financial clarity, control, and peace of mind
• Create a robust financial plan (that actually happens)
• Implement five financial rules that ensure your business always makes money
• Make more money every month without needing to grow your business
Embark on a transformative journey through AI for Business and be guided through the process of assessing your business readiness for Artificial Intelligence and building your own framework for AI implementation.
Peter combines hands-on entrepreneurial spirit with grounded academic insight, resulting in a unique perspective that seamlessly bridges the gap between theory and practice. This book offers a useful and effective guide to understanding and unlocking the untapped potential of AI in your business.
Dive into this book to uncover how to:
Assess your business readiness for AI projects
Approach and implement AI in a way that delivers long-term value for your business
Weave AI into your operations to reduce costs, reconnect with your customers and improve retention and margins
Find new routes to market with AI-driven insights from your data collection and analysis
Identify and develop tools for implementing AI projects that capture value and provide ROI
'The blizzard of excitement, misinformation and pure hype around AI has driven many of us to want an honest guide. If, like me, you’re one of those many, you need to read this book' BRIAN ENO
Is AI going to take over the world? Have scientists created an artificial lifeform that can think on its own? Is it going to replace all our jobs? Are we about to enter an age where computers are better than humans at everything?
The answers to these questions, as the expert authors of The AI Con make clear, are 'no', 'they wish', 'LOL', and 'definitely not'. In fact, these fears are all symptoms of the hype being used by tech corporations to justify data theft, motivate surveillance capitalism, and devalue human creativity.
Packed with real-world examples, pithy arguments and expert insights, The AI Con arms you to spot AI hype in all its guises, expose the exploitation and power-grabs it aims to hide, and push back against it at work and in your daily life.
Książka stanowi pierwsze opracowanie na gruncie literatury naukowej, w którym kompleksowo przeanalizowano związek między wykorzystywaniem złudzeń poznawczych a skutecznością działań marketingu treści. Autor, łącząc perspektywę ekonomii behawioralnej, psychologii poznawczej i marketingu, przedstawia wyniki badań empirycznych oraz klasyfikację ponad sześćdziesięciu błędów poznawczych odbiorców, eksploatowanych (często nieświadomie) przez marki. Zamieszcza także rekomendacje dla praktyków marketingu.
Publikacja może być cennym źródłem wiedzy dla badaczy zainteresowanych marketingiem cyfrowym oraz zastosowaniami ekonomii behawioralnej w działaniach rynkowych. Stanowi też wartościową lekturę dla praktyków, którzy poszukują sposobów tworzenia treści zarówno skutecznych, perswazyjnych, jak i zgodnych z zasadami etyki komunikacyjnej.
When you think about communications, you might immediately think about speaking. But listening well is the foundation of leading well; it’s essential if you want people to listen to you. And most leaders have little idea how to go about it.
Janie van Hool has been helping leaders understand the simple but powerful principles of listening conversations to build trust and engagement for more than 20 years. Now she’s showing you how to supercharge your own communication, in just 6 minutes!
Janie van Hool is an award-winning professional actor and communications expert. RADA-trained, she began her career as a professional actor in the theatre and on TV. Her academic research in Performance Psychology together with her experience as a performer has given her a unique perspective on how to articulate messages with confidence and skill, and informed her work as a coach, advisor and skills teacher to business leaders.
You might think you’re not a natural salesperson, but if you don’t get comfortable promoting your business, you’re not going to HAVE a business for much longer. Luckily, Sara Nasser Dalrymple is here to help.
Discover 10 simple principles that you can apply to your business immediately to attract customers with ease. No ickiness, no gimmicks, and all in just 6 minutes!
Sara Dalrymple is a sales trainer and mentor for online business owners and the go-to sales expert for creative small businesses. She has over 18 years of sales experience spanning a corporate career in investment banking and as a small business owner, and has helped hundreds of business owners bring in consistent sales through confident, sleaze-free self-promotion.
If you run a small business, you probably wish you had access to the sophisticated market research techniques that big businesses have at their disposal. Imagine being able to really understand your customers!
Well, now you can. Katie Tucker reveals 10 simple road-tested tools and techniques that big businesses use and which YOU can use immediately to transform your market knowledge, in just 6 minutes!
Katie Tucker is an inspirational product leader with over 12 years’ corporate experience leading teams and delivering stand-out products and services. She’s the founder of Product Jungle, helping small businesses understand customers better. She is also a writer, speaker and author of the Jungle Juice newsletter.
Great teams are highly collaborative, creative and productive, but that doesn’t happen by magic. Discover the small actions that lead to big results in performance and productivity by creating the right culture, because when team members are happier they are more creative and more engaged.
Team culture coach Alison Coward shows you how to take your team from meh to magnificent, in just 6 minutes!
Alison Coward is the founder of Bracket, a consultancy that partners with forward-thinking organisations to help them build high-performing teams. She is a facilitator, coach, trainer and keynote speaker with 20 years’ experience of working in, leading and facilitating creative teams.
Strategy is a plan of action designed to achieve a long-term or overall aim, and there are many areas in business where a decent strategy will be of value. Strategy is not complex, but it can be hard, because of the pain of having to make choices.
In this practical guide, bestselling author Kevin Duncan offers intelligent and quick solutions to tricky business issues through smart strategic thinking and action. He provides 50 smart ideas to help you arrive at your solution (and present it in a way that everyone can understand!).
Zaczynaj od DLACZEGO. Jak wielcy liderzy inspirują innych do działania To jedna z najważniejszych i najpożyteczniejszych książek, jakie przeczytałem w ostatnich latach. Prosto i przekonująco pokazuje nam, na czym polega prawdziwe przywództwo. William Ury, współautor książki Dochodząc do TAK Ta książka rozpaliła płomień w moim sercu. Potrafi zaprowadzić człowieka na takie wyżyny doskonałości, o jakich nawet nie marzył. generał Chuck Horner, dowódca sił powietrznych biorących udział w operacji Pustynna Burza Zrób to inaczej niż inni Każdy człowiek i każda organizacja mogą wyjaśnić, CO robią. Niektórzy z nas potrafią pokazać, CZYM różnią się od innych. Jednak tylko nieliczni są w stanie jasno wyartykułować, DLACZEGO robią to, co robią. DLACZEGO nie ma nic wspólnego z finansami i zyskami. DLACZEGO jest tym, co inspiruje Ciebie i Twoje otoczenie. Otwórz tę książkę i odnajdź samą kwintesencję inspiracji. Przewróć kilka stron i poznaj prosty wzór, sposób myślenia, działania i komunikowania się, dzięki któremu przywódcy są w stanie skutecznie zainspirować swoje otoczenie. Wczytaj się w historie Martina Luthera Kinga juniora czy Steve'a Jobsa i przekonaj się, że wszyscy liderzy, którzy kogokolwiek inspirują, myślą, działają i komunikują się z innymi z pominięciem ogólnodostępnych schematów. Każdy z nas może zdobyć tę umiejętność. Przy odrobinie dyscypliny każdy lider lub organizacja mogą skutecznie oddziaływać na innych. Przeczytaj wszystkie porywające opowieści i naucz się być skutecznym przywódcą. Przyciągnij do siebie ludzi i trwale zmień oblicze biznesu. Poznaj siłę DLACZEGO!
Is your business truly ready for the AI revolution? Discover how to unlock the full potential of artificial intelligence and future-proof your organization with a winning AI strategy.
AI is transforming every industry - is your business keeping up? In this essential guide, bestselling author and futurist Bernard Marr provides a comprehensive playbook for leaders looking to harness the power of AI. From understanding AI's transformative impact to developing a clear, actionable strategy, this book equips leaders with the tools they need to drive innovation, manage risks, and stay ahead in an AI-driven world.
AI Strategy is the definitive guide for leaders ready to unlock AI's potential at scale. Covering every aspect of AI adoption - from ethical considerations and data management to employee upskilling and tech infrastructure - this book delivers real-world examples across multiple organizations and industries, from energy, healthcare and education to marketing and HR. Whether you're just starting or scaling fast, this must-read guide will help you confidently build and execute a winning AI strategy.
Coaching individuals and teams is an essential part of a leader's role. Without effective coaching, employees and businesses will never reach their full potential but how do you get this right?
How can leaders encourage people to think critically and confidently problem-solve? How can they adapt their communication style to make sure that language is clear and direct but also supportive and motivational? How can leaders use their coaching skills to influence employee behaviour and company culture?
This book answers all these questions and more to provide leaders, senior executives and senior coaches with a best-practice guide on how to coach from a senior position. It covers the skills you need to coach as a leader as well as how to adopt a coaching approach to all elements of the employee life cycle from onboarding and engagement through to goal-setting and managing performance.
Coaching as a Leader has been created by senior business professionals together with the Association for Coaching: Linda Beatty, Ross Hunter, Jennifer Kidby, Victoria Leath, Katy McGregor, Nuha Al Moosa, Andy Murphy, Dena Paris, Angela Ryan, Paul Williamson and Tony Worgan.
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