Most startups don't fail because they can't build a product. Most startups fail because they can't get traction.
Building a successful company is hard. Smart entrepreneurs know that the key to success isn't the originality of your offering, the brilliance of your team, or how much money you raise. It's how consistently you can grow and acquire new customers.
Traction will teach you the nineteen channels you can use to build a customer base, and offers a three-step framework to figure out which ones will work best for your business. No matter how you apply them, the lessons and examples in Traction will help you create and sustain the growth your business desperately needs.
'He is the Napoleon of crime, Watson ... He sits motionless, like a spider in the centre of its web, but that web has a thousand radiations, and he knows well every quiver of each of them'
Sherlock Holmes, scourge of criminals everywhere, whether they be lurking in London's foggy backstreets or plotting behind the walls of an idyllic country mansion, and his faithful colleague Dr Watson, solve these breathtaking and perplexing mysteries. In Arthur Conan Doyle's The Five Orange Pips and Other Cases we encounter some of his most famous and devilishly difficult problems.
The Penguin English Library - 100 editions of the best fiction in English, from the eighteenth century and the very first novels to the beginning of the First World War.
The terrible spectacle of the beast, the fog of the moor, the discovery of a body: this classic horror story pits detective against dog, rationalism against the supernatural, good against evil. When Sir Charles Baskerville is found dead on the wild Devon moorland with the footprints of a giant hound nearby, the blame is placed on a family curse. It is left to Sherlock Holmes and Doctor Watson to solve the mystery of the legend of the phantom hound before Sir Charles' heir comes to an equally gruesome end. The Hound of the Baskervilles gripped readers when it was first serialised and has continued to hold its place in the popular imagination.
The Penguin English Library - 100 editions of the best fiction in English, from the eighteenth century and the very first novels to the beginning of the First World War.
'A landmark contribution to humanity's understanding of itself' The New York Times
Why can it sometimes feel as though half the population is living in a different moral universe? Why do ideas such as 'fairness' and 'freedom' mean such different things to different people? Why is it so hard to see things from another viewpoint? Why do we come to blows over politics and religion?
Jonathan Haidt reveals that we often find it hard to get along because our minds are hardwired to be moralistic, judgemental and self-righteous. He explores how morality evolved to enable us to form communities, and how moral values are not just about justice and equality - for some people authority, sanctity or loyalty matter more. Morality binds and blinds, but, using his own research, Haidt proves it is possible to liberate ourselves from the disputes that divide good people.
'Shoot all the Bluejays you want, if you can hit 'em, but remember it's a sin to kill a Mockingbird.'
Lawyer Atticus Finch gives this advice to his children as he defends the real mockingbird of Harper Lee's classic novel - a black man charged with the rape of a white girl. Through the young eyes of Scout and Jem Finch, Harper Lee explores with exuberant humour the irrationality of adult attitudes to race and class in the Deep South of the 1930s. The conscience of a town steeped in prejudice, violence and hypocrisy is pricked by the stamina of one man's struggle for justice. But the weight of history will only tolerate so much...
A benchmark of classic American literature, To Kill A Mockingbird approaches the highly sensitive topic of racism in 1930s America with humour, warmth and compassion, making it widely recognised as one of the best books of the twentieth century and in American literature.
Discover the joy that awaits when you set yourself free... Sasha is well and truly over it all: work (all-consuming), friendships (on the back burner), sex-life (non-existent). Sasha has hit a brick wall (literally). Armed with good intentions to drink kale smoothies, try yoga and find solitude, she heads to the Devon resort she loved as a child. But it's off-season, the hotel is falling apart and now she has to share the beach with someone else: a grumpy, stressed-out guy called Finn. How can she commune with nature when he's sitting on a rock, watching her? Especially when they don't agree on burnout cures. (Sasha: manifesting, wild swimming, secret chocolate bars; Finn: drinking whisky.) But when curious messages start appearing on the beach, Sasha and Finn are forced to begin talking - about everything. What's the mystery? Why are they both burned out? What exactly is 'manifesting', anyway? They might discover that they have more in common than they think
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