Today, the most clever brand communication is self-promulgating. Anyone currently working in brand communication is facing fundamental yet compelling challenges. In an age in which we are flooded with information, consumers are becoming more critical and discerning. They are deploying ever finer filters so that only the most relevant pieces of information ever reach them. Because of this development, traditional brand and advertising messages are far less likely to be seen. Taken by Surprise is a collection of communication measures that are innovative and relevant enough to overcome these hurdles. It features projects ranging from radical to glamorous, from flashy to subtle. They include limited special edition products resulting from collaborations between brands, artists, and designers; impressive corporate mailings and publications that have become collector’s items; as well as guerilla urban interventions and exclusive events. The brand communication measures introduced in Taken by Surprise are so cleverly planned and disseminated that they become self-promulgating― either through word of mouth or in the flow of digital information. Target audiences become brand ambassadors, customers become collaborators, and consumption becomes an experience. Taken by Surprise offers advertising agencies, designers, and marketing departments inspiration for the development of more original, more creative, and more attractive brand communication than ever before.
The Savile Row Suit is a beautifully curated celebration of the heritage and craftsmanship of bespoke British tailoring.Written by the esteemed Patrick Grant, famed fashion designer, tailor, and co-host of The Great British Sewing Bee, this book provides a step-by-step guide on the creation of the perfect suit.Through detailed illustrations and comprehensive text, readers will gain a deep understanding of the tailoring process, from measuring to fit and fabric selection. From suits to trousers and waistcoats, this contemporary instructional manual is the guide to creating a timeless classic and how to wear it.In addition to being a practical guide, The Savile Row Suit also offers a rich history on the tradition of Savile Row tailoring, providing insights into the ethos, the craftsmanship, materials and culture that have made Savile Row the most respected tailoring location in the world.
The oceans are the lifeblood of our planet, a source of wonder, beauty, and inspiration. In this breathtaking photo book, Chris Burkard, world-renowned outdoor photographer and explorer, takes us on a journey across the seven seas.
From the rugged shores of the North Atlantic to the tranquil waters of the tropics, Burkard's lens captures the stunning diversity and ever-changing beauty of the world's oceans. With each turn of the page, readers are transported to a different corner of the globe, immersing themselves in natural splendor.
But The Oceans is more than just a collection of stunning photographs. It's a call to action, a reminder of the urgent need to protect and preserve our fragile blue planet. Through his art, Burkard encourages us to see the oceans not just as a resource to be exploited, but as a source of wonder and inspiration that deserves our respect and stewardship. Dive into The Oceans and experience the awe-inspiring beauty of the world's deep blue waters.
Get ready for adventure with Riding in the Wild, a comprehensive guide to riding classic motorcycles on and off the roads. Written by motorcycle enthusiast and travel expert Jordan Gibbons, this book takes you on a journey around the globe, showcasing the best motorcycle regions and routes that offer unforgettable experiences. From the rugged terrain of the Australian outback to the winding roads of the Scottish Highlands, Gibbons offers informative advice on what to pack, what to wear, and the best bikes to take on your journey.
Whether you're a seasoned rider or a beginner looking for a new way to explore the world, Riding in the Wild has something for everyone. With stunning photography, maps, illustrations, and inspiring stories, this book is a great companion for anyone with an adventurous spirit.
The Colors of Life transports readers through the lens of autochromes and paget plates – from the infancy of early color photographic processes – and enhances detail and definition and dynamic range to create a startlingly new way to connect to the past.
This compilation showcases over 200 photographs enhanced by Stuart Humphryes, capturing people from various backgrounds and their everyday lives, at leisure, and at work. With the use of cutting edge enhancements, these early colour photographs and their stories come to life in a way they preciously never could. The book a reminds us the the past was as real as the present and has the power to evoke personal and shared emotions that resonate across time.
The Colors of Life is a captivating journey into the past, using the technology of the present to allow readers to see and experience history in a new and vibrant light.
Discover outstanding businesses and the unique entrepreneurs who have brought them to life, from local Mescal producers to global food influencers. Dream Businesses showcases a diverse range of innovative entrepreneurs through photo-led features, providing readers with a glimpse into the extraordinary world of these businesses and the individuals who conceived them. In collaboration with Courier Media, this book takes you on a global journey, introducing a new generation that is changing the face of entrepreneurship.
Step into the world of mid-century modern design with Modernist Icons, a stunning exploration of the era's groundbreaking architecture and interiors from around the world. Discover how this design movement evolved from organic forms and functionality to sleek lines and refined elegance, and how it has remained a timeless classic.
Delving deep into the interiors and furniture that define this iconic aesthetic, Modernist Icons showcases the evolution of midcentury modernism over time. Learn how this design philosophy has influenced and informed other creative expressions and explore stunning examples from leading designers in this space. Featuring expert essays and striking imagery, this beautifully curated compilation is a true celebration and overview of the mid-century modern style.
Whether you're a design enthusiast, architecture buff, or simply looking for inspiration for your own home, Modernist Icons is an essential addition to your library.
Discover outstanding businesses and the unique entrepreneurs who have brought them to life, from local Mescal producers to global food influencers. Dream Businesses showcases a diverse range of innovative entrepreneurs through photo-led features, providing readers with a glimpse into the extraordinary world of these businesses and the individuals who conceived them. In collaboration with Courier Media, this book takes you on a global journey, introducing a new generation that is changing the face of entrepreneurship.
Over the past few years, the world of coffee has kickstarted a movement of cultural and creative influence. From unique jute bags, logos, or merchandise—cafes, roasters, and coffee shops around the globe are experimenting with new ways to provide spaces and product packaging that stand out from the crowd.
Designing Coffee explores what it takes to curate some of the most innovative and eclectic coffee shops of today, from brand identity and packaging, through to interior design and architecture.
Celebrating unique spaces, such as the minimalist, tea-house-like coffeeshops of Japan or communist themed cafes in Vietnam, this book provides advice on how to create a unique space of your own.
Best surf conditions or the rarity of a perfect session is what makes surfing so unique and intense. In Surf Porn, not only the right swell, right wind, right tide and weather are important but the right light.
This book curates the work of some of the most famous surf photographers capturing the most astonishing scenes from the rarest surfing spots on our blue planet.
In the end, Surf Porn makes the reader maybe understand how surfing creates such an intense mix of joy, adrenaline and well-being. But it definitely creates a deep longing for the next perfect and unridden wave.
Being Marc Márquez lifts the curtain behind his iconic acronym MM93, and reveals what matters most to the fastest man on two wheels.
From friendship, focus, fun and family - Marc Márquez allows readers to get an up-close look into the mind of an all-out racing soul. Spanning eight chapters, this book shares the personal insights and credos of a tireless fighter and unapologetically optimistic family guy.
The first gasoline was sold in pharmacies—but this was to change in the 1950s. As the car experienced its great rise in popularity, gas stations began to pop up like mushrooms out of the ground. Futuristic and progressive, these modern temples of mobility became roadside reference points for young people hungry for independence, and to everyone who strove for a sense of freedom. It’s a Gas! explores the surprisingly diverse world of the gas station—a functional high tech temple, a transit zone, a film set, a converted residence, or an abandoned ruin hidden in a backyard. The world of pumps is full of surprises, ready to be discovered in this book. The preface was written by US-American talkshow legend and passionate car collector Jay Leno. Co-editor Sascha Friesike is an Assistant Professor of Digital Innovation at VU University in Amsterdam, and associated researcher at Alexander von Humboldt Institute for Internet and Society Berlin, and passionate photographer of gas stations.
Step into the world of Christian Watson’s creative studio, 1924us. Favoring historical tools and revisiting old techniques, the graphic designer, photographer, and illustrator applies his vision to anything, from brand and retail design, to tattooing and typography.
His atelier, 1924us revives modern brands with analogue craftsmanship. Persevering the practices and heritage style of the early 1900s, the brand’s work has come to epitomize this new-old aesthetic beyond the digital. Founded in Portland, 1924us has worked for more than 200 companies and also operates a general store.
Venture Onward is the comprehensive monograph of the artist’s work, providing beautiful and nostalgic visuals, which inspires readers to slow down and enjoy that which lasts a lifetime.
Yosemite. Grand Canyon. Death Valley. Big Sur. Covering a remarkable 84 million acres, rich in wildlife and history, these astonishing spaces are full to the brim with natural wonders. Home to the world’s tallest trees, the largest carnivores, colossal waterfalls, and plantlife as far as the eye can see, National Parks are American not only in scale; They are an intrinsic part of the culture and landscape.
The Parklands takes you on a thrilling tour in every direction, with a special focus on sustainable, low-impact exploration. Whether you like birdwatching, hiking, stargazing, or simply forest bathing, this book gives you essential information, along with quirky facts, to help plan your own adventures in the American wild. Buckle up your boots, hit the trail, and remember: leave no trace behind
Coffee is the world’s cup. Over 2.25 billion are brewed, sipped, and savored daily. A loyal companion and energetic facilitator of every day, coffee has sprouted an entire cafe culture and a booming industry. While the caffeine fix is hard to ignore, this beloved hot drink holds a rich and diverse history that sinks deeper than the bottom of the cup.
Spill the Beans takes the reader on a journey through Ethiopia, Guatemala, Vietnam, and many other countries in between, exploring the myriad ways in which coffee is produced, traded, and enjoyed. Hipster baristas may be dreaming up the next seasonal latte at this very moment, but the story of how the humble bean became a global icon is ingrained in history. An essential title for armchair travelers, curious foodies, and cafe-hoppers alike, this java journey demonstrates that there’s a vast world of coffee beyond the ubiquitous flat white. This book is an ‘extra hot’ commodity, maybe it is time to sample it?
How can we build a sustainable future in a time of climate change and dwindling resources? As our spatial needs begin to evolve more rapidly, architects are exploring ingenious ways in which to reuse and recycle existing buildings; resulting in a stunning transformation of our existing urban fabric.
Building for Change collects the strategies of reuse together, demonstrating their power for change through groundbreaking projects from some of the world’s leading architects. From waste repurposed as construction materials, to buildings reworked with canny spatial interventions, and modular structures designed to be dismantled, discover how the architecture of creative reuse is helping us build a better tomorrow.
Providing independence, a sense of reward and a closeness to nature, cycling offers one of the best modes of exploration. With more people packing their panniers each year, Grand Bikepacking Journeys compiles the most iconic routes that any long distance cyclist aims to complete.
In this follow-up to the hugely successful Bikepacking, cyclist-extraordinaire Stefan Amato proposes global must-ride itineraries: the Iditarod across Alaska, the Trans-Pyrenees between France and Spain, the Cross Cape route in South Africa, and many more. Describing the history and geography of each route along with hidden gems, Stefan gives handy tips on planning, equipment, and tackling the unique challenges discovered along the way.
This book will inspire readers of all levels to get on their bike, whilst providing obsessed pedallers with something to aim for too.
Responsible hospitality connects to rural communities and creates lasting impressions. Travel ennobles the spirit and puts away with prejudices- Oscar Wilde- Travel is evolving, ever more aware of reducing its environmental impact. The next step is a kind of experience that revives rural areas in a sustainable way. A growing number of hospitality venues use only local craftspeople, celebrate local skills and produce, and reinvigorate the land around them. Visitors here are more than guests, they are in direct contact with a whole culture and help strengthen the bonds within the community. In Slow Escapes, sustainable tourism expert Clara le Fort introduces converted monasteries, transformed windmills, and many other enchanting places around the world, that embrace slow living and breathe new life into a region. This book shows us how travel can be a saving grace for the long term. It is for everybody who wishes to be more than a mere consumer of place.
Art exists all around us, sometimes hidden in plain sight and sometimes in remote corners of the world.
Art Escapes explores exciting art outside conventional spaces, freely available for those willing to discover creativity on another plane.
From the Italian countryside via the Utah desert to the forests of Finland and beyond, culture editor Grace Banks offers a list for art lovers seeking unique experiences.
In an era of sensationalized news, artists around the world are observing politics and raising awareness on issues like authoritarian regimes, sustainability, climate change, diversity, and immigration.
Art’s ability to communicate, question, and influence opinions have made it a vital tool in activism. We are living in tumultuous times where democracies are challenged from all sides and there is a growing divide between left and right. Diverse topics are subjects that contemporary artists are covering to generate controversy, shine a light on government issues, and create empathy.
The Art of Protest explores the connection between art, politics, and activism today. Understand how over the past decade, artists have been engaging with political and social issues of all kinds and often raising alarms that are missed by politicians.
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