For nearly fifty years the hard-hitting, mobile Browning Automatic Rifle, or BAR, served in US infantry units as a light squad automatic "base of fire” weapon, providing quick bursts of concentrated fire. Designed in World War One, it didn't reach the front until September 1918. In the interwar years US forces used the BAR across the world, from China to Nicaragua. It also became a favorite of notorious gangsters like Clyde Barrow and Bonnie Parker, who prized its ability to punch through police armored cars. At the outset of World War II the US armed forces decided to adapt the BAR for a light machine gun role. The BAR was not without its flaws; it was heavy and difficult to dismantle and reassemble, and it didn't cope well with sustained fire. Nevertheless, the BAR saw action in every major theater of World War II and went on to be used in Korea and in the opening stages of the Vietnam War. Featuring arresting first-hand accounts, specially drawn full-color artwork and close-up photographs, many in color, this lively study offers a vivid portrait of this powerful, long-lived and innovative weapon that saw service with US and other forces across the world for much of the 20th century.
Teachers who are making the transition into management need to gain expertise in specialist areas such as personnel, marketing and finance. This book provides an introduction to these three areas, a section being devoted to each. 'People and organisations' covers staff selection and development, managing curriculum development and innovation, and organising resources and information. It emphasises the importance of communication. 'Marketing' begins by defining marketing and describing 'the marketing mix'. It goes on to offer detailed guidance for developing and implementing a marketing plan. 'Finance' deals with financial records and statements, cashflow management, management accounting and using financial information, all in terms which are accessible to non-specialists. There are clear explanations in each area supported by examples and case studies drawn from the author's own extensive experience. Each chapter contains a set of follow-up activities which reinforce and develop the content of the chapter by relating it to practical issues.
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