W tej kategorii polecamy Państwu ogromny wybór książek psychologicznych: o biznesie, pracy i rozwoju osobistym, szkoleniach, kursach, relacjach międzyludzkich, samorealizacji i rozwoju kariery. Opracuj strategię, przygotuj skuteczny plan i osiągnij wyznaczone cele. W proponowanych przez nas publikacjach znajdziesz mnóstwo wskazówek, jak tworzyć miniplany, wykorzystać potencjał e-mail marketingu, rozwiązań m-commerce czy mediów społecznościowych. Mnóstwo praktycznych ćwiczeń i cennych uwag pomoże ci w przyswojeniu niezbędnych umiejętności biznesowych.
Today, the most clever brand communication is self-promulgating. Anyone currently working in brand communication is facing fundamental yet compelling challenges. In an age in which we are flooded with information, consumers are becoming more critical and discerning. They are deploying ever finer filters so that only the most relevant pieces of information ever reach them. Because of this development, traditional brand and advertising messages are far less likely to be seen. Taken by Surprise is a collection of communication measures that are innovative and relevant enough to overcome these hurdles. It features projects ranging from radical to glamorous, from flashy to subtle. They include limited special edition products resulting from collaborations between brands, artists, and designers; impressive corporate mailings and publications that have become collector’s items; as well as guerilla urban interventions and exclusive events. The brand communication measures introduced in Taken by Surprise are so cleverly planned and disseminated that they become self-promulgating― either through word of mouth or in the flow of digital information. Target audiences become brand ambassadors, customers become collaborators, and consumption becomes an experience. Taken by Surprise offers advertising agencies, designers, and marketing departments inspiration for the development of more original, more creative, and more attractive brand communication than ever before.
Publikacja „Informator kadrowy 2024” to ponad 80 tabel i zestawień – wszystkie najważniejsze
informacje kadrowe skondensowane w wygodnej formie. Wszystkie załączniki zostały zaktualizowane o najnowsze zmiany prawne. Stan prawny publikacji - 01 czerwca 2024r. Ważne wskaźniki, listy kontrolne, zestawienia, przypomnienia – związane z zatrudnianiem, zwalnianiem, obowiązkami pracodawcy, czasem pracy, urlopami, wynagrodzeniami, ochroną rodzicielstwa i kontrolami PIP.
Zapomnij o pieniądzach i bogać się Bob Proctor - autor międzynarodowego bestsellera Urodziłeś się bogaty (Onepress 2013) Bestseller Boba Proctora Urodziłeś się bogaty zainspirował ludzi na całym świecie, by zaczęli żyć pełnią życia. Nowa książka autora w czasach poważnych zmian ekonomicznych oferuje świeże spojrzenie wszystkim tym, którzy chcą uporządkować swoją codzienność, zaplanować przyszłość i osiągnąć równowagę. (fragment wprowadzenia) To, co masz już za sobą, i to, co jest przed Tobą, to nic w porównaniu z tym, co jest w Tobie. Ralph Waldo Emerson Zapracuj na swój sukces Marzysz o tym, by zdobyć prawdziwą fortunę, ale obawiasz się, że może skończyć się na marzeniach? To, czy uda Ci się je zrealizować, zależy wyłącznie od Ciebie. Dzięki tej książce odkryjesz prawdziwy sekret budowania bogactwa. Nie znajdziesz tu złotych myśli o tym, jak zarobić milion w miesiąc, ale otrzymasz realistyczne strategie dotyczące tego, jak porzucić błędne wzorce myślenia i destruktywne zachowania na rzecz tych właściwych, które mogą przynieść Ci realny zysk. Odnajdziesz tu również zdroworozsądkowe podejście do wszystkich aspektów życia, od wiary we własny potencjał, przez sensowne metody wyznaczania celów, aż po wyzbycie się wymówek hamujących Twój rozwój. Jeśli więc jesteś gotowy na wielką zmianę, zapnij pasy i w towarzystwie tej książki udaj się w pełną doświadczeń podróż, która na zawsze odmieni Twoje podejście do pieniędzy. Poddaj uważnej analizie idee tu zawarte i zastosuj je mądrze. Przed Tobą stoi bowiem szansa na osiągnięcie wszystkiego, czego zapragniesz.
Fanatyczne poszukiwania klientów. Budowa efektywnych kanałów sprzedaży Nic się nie dzieje, jeśli nikt niczego nie sprzedaje. Nie ma sukcesu bez wysiłku. Nie istnieją magiczne pigułki i czarodziejskie metody, które pozwolą pójść na łatwiznę i uzyskać spektakularny efekt. Jest to prawdziwe szczególnie w handlu - tam nie ma drogi na skróty! Prawdą również jest to, że niezwykle skuteczny sprzedawca nie dysponuje wcale nadprzyrodzonymi mocami. Najczęściej jest ""jedynie"" pracowity, pełen entuzjazmu, niezwykle zmotywowany i aktywny. Fanatycznie poszukuje klientów. Jednak czyni to w sposób konsekwentny i zrównoważony, wykorzystując odpowiednie kanały sprzedaży dopasowane do sytuacji. Książka, którą trzymasz w dłoni, nie oferuje rozwiązań łatwych, tylko skuteczne. To znakomity przewodnik dla handlowców, pełen pomocnych wskazówek. Dowiesz się, w jaki sposób zapełnić lejek sprzedaży, korzystając z metodologii zrównoważonych poszukiwań. Nauczysz się optymalizować takie metody, jak marketing społecznościowy, mailing, cold calling, networking czy polecenia. Zgłębisz tajniki sprzedaży bezpośredniej. Dowiesz się, jak osiągnąć długotrwały sukces w sprzedaży! Poznasz: siedem sposobów myślenia fanatycznych poszukiwaczy klientów powszechne prawo potrzeby pięć elementów sprzedaży społecznościowej pięciostopniowy model gwiaździsty piramidę poszukiwawczą ""Puste kanały sprzedażowe to zmora sprzedawców i organizacji handlowych. Książka Jeba Blounta pomoże ci skończyć z odkładaniem rzeczy na później i poprawić twoją wydajność w pracy. Fanatyczne Poszukiwania to świetna pozycja"". Anthony Iannarino, autor 17 Elements i The Sales Blog
Bigger results with less marketing. You keep being told to do more marketing--more complex, more aggressive, and more expensive marketing. Chasing the latest bright, shiny object is exhausting. Increased efforts keep leading to disappointment. The overwhelm for entrepreneurs, marketers, and business leaders is real. There's a better way. The lean movement has transformed manufacturing and is now revolutionizing marketing. Small, medium, and large businesses are getting bigger and better results with less marketing. In this book, you'll discover: Why many existing marketing techniques have stopped working and what to do instead; The exact tools and tactics you need to build a devastatingly effective marketing system; How to win with a simple, structured, and systemized approach rather than failing with random acts of marketing; How to pivot from bloated, ineffective, and wasteful marketing activities to ones that compel prospects to take action; How to create a strong product-market fit so that your target market intensely desires what you have to offer; How to do marketing you'll be proud of that works without hype, scams, or pressure; How to build a strong brand that creates goodwill and attracts ideal customers. Lean Marketing is a follow-up to the international bestselling phenomenon,The 1-Page Marketing Plan. Stop trying to outshout the other guy. Stop blunt-force conventional marketing tactics that annoy, interrupt, and repel. Stop wasting time with theoretical claptrap that doesn't work in the real world. Get immediate traction by implementing lean marketing.
Guide to making accurate business valuations based on investing metrics that matter
In The Little Book of Valuation: How to Value a Company, Pick a Stock, and Profit, professor and economist Aswath Damodaran guides readers through the fundamentals and step-by-step process of picking winning companies to invest in. In the book, you'll learn how to make your own accurate valuation assessments, avoiding common pitfalls and mistakes along the way.
From widespread misunderstandings to undeniable truths in valuation, the author covers exactly where to turn your attention to when assessing a company's value based on a myriad of factors, with stories and real examples included throughout to prepare you for any modern investing challenge you may find yourself facing. You'll also learn:
Simple but extremely effective valuation tools and formulas for success
The complex relationship between assets, debt, equity, and business value
Special market considerations regarding valuation that require a dynamic approach
Rather than relying on third-party sources—often drawing from the same public information that you have access to, but getting it wrong—The Little Book of Valuation, Updated Edition gives readers all the insight and practical tools they need to cut through the noise and arrive at their own accurate valuations, pick profitable stocks, and establish successful long-term portfolios.
Transform any organization with proven strategies and tools for innovation
Bringing together a wealth of experience from 60+ distinguished global thought leaders, How to Create Innovation is a comprehensive guide to becoming a leader in innovation and an organization that plays to win, containing all of the working methods, separate business innovation models, and processes you need to transform your organization digitally. The book includes 50+ ready-to-use tools, models, and canvases which you can download and start applying to your organization immediately.
Written by Stefan F. Dieffenbacher, founder of an international award-winning consulting agency, the book draws upon Dieffenbacher's experiences working with clients like Amazon, BMW, Google, and Pfizer to deliver a one-stop, end-to-end solution to innovative transformation. In this book, readers will learn how to:
Uncover opportunities by finding your niche and devising a more nuanced business strategy
Lead culture change by recognizing and avoiding common reasons for failure
Harness proven strategies developed under the Understanding and Navigating Innovation and Transformation in Enterprises (UNITE) model
With ready-to-use assets included to help you start taking action immediately, How to Create Innovation earns a well-deserved spot on the bookshelves of business leaders, entrepreneurs, and managers who want to take their organizations to the next level and overcome the competition through tried and tested strategies for innovation.
Shift your business model and transform your organization in the face of disruption
Business Model Shifts is co-authored by Patrick van Der Pijl, producer of the global bestseller Business Model Generation, and offers a groundbreaking look at the challenging times in which we live, and the real-world solutions needed to conquer the obstacles organizations must now face.
Business Model Shifts is a visually stunning guide that examines six fundamental disruptions happening now and spotlights the opportunities that they present:
The Services Shift: the move from products to services
The Stakeholder Shift: the move from an exclusive shareholder orientation to creating value for all stakeholders, including employees and society
The Digital Shift: the move from traditional business operations to 24/7 connection to customers and their needs
The Platform Shift: the move from trying to serve everyone, to connecting people who can exchange value on a proprietary platform
The Exponential Shift: the move from seeking incremental growth to an exponential mindset that seeks 10x growth
The Circular Shift: the move from take-make-dispose towards restorative, regenerative, and circular value creation
Filled with case studies, stories, and in-depth analysis based on the work of hundreds of the world’s largest and most intriguing organizations, Business Model Shifts details how these organizations created their own business model shifts in order to create more customer value, and ultimately, a stronger, more competitive business.
Whether you’re looking for ways to redesign your business due to the latest needs of the marketplace, launching a new product or service, or simply creating more lasting value for your customers, Business Model Shifts is the essential book that will change the way you think about your business and its future.
Reinvigorate your innovation approach with business ecosystems
In a business ecosystem, different companies collaborate along and across previously sacrosanct industry barriers, encouraging innovation and the development of groundbreaking new products and services.
Design Thinking for Business Growth delivers an eye-opening, fresh approach to designing and scaling business models and ecosystems. In this book, Michael Lewrick delivers a comprehensive procedural model for the design, development, and implementation of business ecosystems. He also presents the most critical design methods and tools you’ll need to make your own ecosystem a success.
Fleshed out case studies and examples of companies with successful business ecosystem initiatives
A mindset for business growth, including the use of “design lenses” and the exploitation of momentum and speed to facilitate innovation
Practical exercises to better understand and implement the ideas discussed in the book
Perfect for founders, managers, and executives in industries of all types, Design Thinking for Business Growth also belongs in the libraries of product managers, department heads, and non-profit professionals who wish to better understand how to develop new and innovative ideas that lead to company growth and success.
With a topical view of the design paradigm, Design Thinking for Business Growth complements the international bestsellers The Design Thinking Playbook and The Design Thinking Toolbox.
If you are ready to apply a new design thinking mindset for remarkable business growth, Design Thinking for Business Growth is your ultimate tool for success.
A practical guide to effective business model testing
7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder’s global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas.
Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. It builds on the internationally popular Business Model Canvas and Value Proposition Canvas by integrating Assumptions Mapping and other powerful lean startup-style experiments.
Testing Business Ideas uses an engaging 4-color format to:
Increase the success of any venture and decrease the risk of wasting time, money, and resources on bad ideas
Close the knowledge gap between strategy and experimentation/validation
Identify and test your key business assumptions with the Business Model Canvas and Value Proposition Canvas
A definitive field guide to business model testing, this book features practical tips for making major decisions that are not based on intuition and guesses. Testing Business Ideas shows leaders how to encourage an experimentation mindset within their organization and make experimentation a continuous, repeatable process.
Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation.
Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition.
Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you're ready to change the rules, you belong to "the business model generation!"
Take advantage of a powerful visual management tool for teams as you work together and deliver great results. It's been used by thousands of teams for project success!
59% of U.S. workers say that communication is their team's biggest obstacle to success, followed by accountability at 29% (Atlassian). High-Impact Tools for Teams explains a simple, powerful tool that helps team leaders and members align and get clarity on exactly who is responsible for each part of the team's most important activities and projects. The tool is complemented by 4 trust add-ons that help teams build trust and increase psychological safety, so every member can be confident in sharing ideas or concerns about obstacles the team may face. It's a proven tool for project teams, based on years of research, and thousands of teams are already using the Team Alignment Map to run effective "get-to-action meetings", give projects a good start and de-silo organizations.
Co-author Alex Osterwalder is the international best-selling author who co-created the Business Model Canvas, a strategic management tool used by 1 million+ industry leaders globally. Plan as a team and know who does what
Uncover and proactively remove the most likely obstacles to any project
Boost team member contributions
Run more effective team meetings
Get more successful projects
With the guidance of High-Impact Tools for Teams, you can be better prepared as a team leader or team member to plan effectively, reduce risks, and collaborate with others. Your team will be accountable and ready to deliver results!
The long-awaited follow-up to the international bestsellers, Business Model Generation and Value Proposition Design
Alex Osterwalder and Yves Pigneurs’ Business Model Canvas changed the way the world creates and plans new business models. It has been used by corporations and startups and consultants around the world and is taught in hundreds of universities. After years of researching how the world’s best companies develop, test, and scale new business models, the authors have produced their definitive work. The Invincible Company explains what every organization can learn from the business models of the world’s most exciting companies.
The book explains how companies such as Amazon, IKEA, Airbnb, Microsoft, and Logitech, have been able to create immensely successful businesses and disrupt entire industries. At the core of these successes are not just great products and services, but profitable, innovative business models--and the ability to improve existing business models while consistently launching new ones.
The Invincible Company presents practical new tools for measuring, managing, and accelerating innovation, and strategies for reducing risk when launching new business models. Serving as a blueprint for your growth strategy, The Invincible Company explains how to constantly stay ahead of your competition.
In-depth chapters explain how to create new growth engines, change how products and services are created and delivered, extract maximum profit from each type of business model, and much more. New tools—such as the Business Model Portfolio Map, Innovation Metrics, Innovation Strategy Framework, and the Culture Map—enable readers to understand how to design invincible companies.
The Invincible Company:
● Helps large and small companies build their growth strategy and manage their core simultaneously
● Explains the world's best modern and historic business models
● Provides tools to assess your business model, innovation readiness, and all of your innovation projects
Presented in striking 4-color, and packed with practical visuals and tools, The Invincible Company is a must-have book for business leaders, entrepreneurs, and innovation professionals.
The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist
Value Proposition Design helps you tackle the core challenge of every business — creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell.
Using the same stunning visual format as the authors’ global bestseller, Business Model Generation, this sequel explains how to use the “Value Proposition Canvas” to design, test, create, and manage products and services customers actually want.
Value Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions; it’s for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won’t work. You’ll learn the simple process of designing and testing value propositions, that perfectly match customers’ needs and desires.
In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to assess your work, learn from peers, and download pdfs, checklists, and more.
Value Proposition Design is an essential companion to the ”Business Model Canvas” from Business Model Generation, a tool embraced globally by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more.
Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models."
An insightful new take on the life and work of one of the world's most remarkable investors: Warren Buffett
In the 30th Anniversary Edition of The Warren Buffett Way, celebrated author and investor Robert Hagstrom delivers the definitive version of his bestselling compendium of the investment strategies made famous by Warren Buffett. The Warren Buffett Way describes the twelve investment tenets of Warren Buffett's strategy called business-driven investing and his distinct approach to managing a portfolio of businesses. You'll learn how you can apply these same principles to building your own portfolio and find discussions on the psychology of long-term investing, its optimal benefits, and how to avoid the most common pitfalls and mistakes encountered by investors.
This latest edition includes:
A new author preface to complement the existing forewords from Peter Lynch, Bill Miller, and Howard Marks.
Insights on how to achieve worldly wisdom advanced by Warren Buffett's longtime business partner Charlie Munger.
Footnotes and references to academic work that supports and expands on Warren Buffett's investment approach and portfolio management.
The complete Berkshire Hathaway common stocks portfolios from 1977-2021.
An indispensable guide to the remarkable work and accomplishments of Warren Buffett, The Warren Buffett Way is a can't-miss resource for professional and individual investors who want to learn from the world's greatest investor.
Practical and proven AI deployment strategies for non-technical business leaders
In Your AI Survival Guide: Scraped Knees, Bruised Elbows, and Lessons Learned from Real-World AI Deployments, business executive and technologist Sol Rashidi delivers an insightful and practical discussion of how to deploy artificial intelligence in your company. Having helped IBM launch Watson in 2011, Sol has first-hand knowledge of the ups, downs, and change management intricacies that can help you with a successful deployment beyond all the AI hype. She walks you through various frameworks for how to establish your AI strategy, pick your use cases, prepare your non-technology teams, and overcome the most common obstacles standing in the way of successfully implementing AI in your business, based on her many years of deploying AI projects in businesses, which few can claim.
Sol demystifies the topic of artificial intelligence in a way that business leaders and business owners—and those who want to be more business minded—can easily understand. The book also offers:
Real-world use cases from ten different industries, including retail, healthcare, energy, insurance, agriculture, and more; ten different functions, including supply chain, manufacturing, procurement, legal, and more; and personal stories, anecdotes, and insights gained from implementations
Techniques for facilitating executive-level buy-in for your most ambitious and promising AI strategies
Jargon-free and accessible language that simplifies a seemingly complicated topic
And practical advice that’s not based on AI hype
Perfect for executives, managers, directors, founders, entrepreneurs, practitioners and other non-technical business leaders, Your AI Survival Guide is the ideal guide to help you deploy artificial intelligence in your business and increase your chances of success whether your business goal is top-line growth, increased productivity, or efficiency gains without having to add headcount as the go-to answer.
In Rewired, the world's most influential management consulting firm, McKinsey & Company, delivers a road-tested, how-to manual their own consultants use to help companies build the capabilities to outcompete in the age of digital and AI.
Many companies are stuck with digital transformations that are not moving the needle. There are no quick fixes but there is a playbook. The answer is in rewiring your business so hundreds, thousands, of teams can harness technology to continuously create great customer experiences, lower unit costs, and generate value. It's the capabilities of the organization that win the race.
McKinsey Digital's top leaders Eric Lamarre, Kate Smaje and Rodney W. Zemmel provide proven how-to details on what it takes in six comprehensive sections – creating the transformation roadmap, building a talent bench, adopting a new operating model, producing a distributed technology environment so teams can innovate, embedding data everywhere, and unlocking user adoption and enterprise scaling.
Tested, iterated, reworked, and tested again over the years, McKinsey's digital and AI transformation playbook is captured in the pages of Rewired. It contains diagnostic assessments, operating model designs, technology and data architecture diagrams, how-to checklists, best practices and detailed implementation methods, all exemplified with demonstrated case studies and illustrated with 100+ exhibits.
Rewired is for leaders who are ready to roll up their sleeves and do the hard work needed to rewire their company for long-term success.
Whether presenting a product or principle, service or idea, we all engage in sales. Full of entertaining stories and real-life examples, Secrets of Closing the Sale will give you the strategies and guidelines you need to become proficient in the art of effective persuasion. You will learn how to
· project warmth, enthusiasm, and integrity
· increase productivity and professionalism
· overcome objections
· deal respectfully with challenging prospects
· effectively use over one hundred creative closes
Zig Ziglar's principles of success are easy to understand and apply, yet they have a far-reaching impact. By using his proven methods, you will be able to face your prospects with enthusiasm and poise.
Join the global movement that's making corporations more people-centric to achieve great results. The world is facing a global leadership crisis. Seventy-seven percent of leaders think they do a good job of engaging their people, yet 88 percent of employees say their leaders don't engage enough. There is also a high level of suffering in the workplace: 35 percent of employees would forgo a pay raise to see their leaders fired. This is an enormous waste of human talent--despite the fact that $46 billion is spent each year on leadership development. Based on extensive research, including assessments of more than 35,000 leaders and interviews with 250 C-level executives, "The Mind of the Leader" concludes that organizations and leaders aren't meeting employees' basic human needs of finding meaning, purpose, connection, and genuine happiness in their work. But more than a description of the problem, "The Mind of the Leader" offers a radical, yet practical, solution. To solve the leadership crisis, organizations need to put people at the center of their strategy. They need to develop managers and executives who lead with three core mental qualities: mindfulness, selflessness, and compassion. Using real-world inspirational examples from Marriott, Accenture, McKinsey & Company, LinkedIn, and many more, "The Mind of the Leader" shows how this new kind of leadership turns conventional leadership thinking upside down. It represents a radical redefinition of what it takes to be an effective leader--and a practical, hard-nosed solution to every organization's engagement and execution problems.
Runaway climate change and rampant inequality are ravaging the world and costing a fortune. Who will help lead us to a better future? Business. These massive dual challenges--and other profound shifts, such as pandemics, resource pressures, and shrinking biodiversity--threaten our very existence. Other megatrends, such as the push for a clean economy and the unprecedented focus on diversity and inclusion, offer exciting new opportunities to heal the world, and prosper by doing so. Government cannot do this alone. Business must step up. In this seminal book, former Unilever CEO Paul Polman and sustainable business guru Andrew Winston explode fifty years of corporate dogma. They reveal, for the first time, key lessons from Unilever and other pioneering companies around the world about how you can profit by fixing the world's problems instead of creating them. To thrive today and tomorrow, they argue, companies must become "net positive"--giving more to the world than they take. A net positive company: Improves the lives of everyone it touches, from customers and suppliers to employees and communities, greatly increasing long-term shareholder returns in the process; Takes ownership of all the social and environmental impacts its business model creates. This in turn provides opportunities for innovation, savings, and building a more humane, connected, and purpose-driven culture; Partners with competitors, civil society, and governments to drive transformative change that no single group or enterprise could deliver alone. This is no utopian fantasy. Courageous leaders are already making it real--and the stakes couldn't be higher. With bold vision and compelling stories, "Net Positive" sets out the principles and practices that will deliver the scale of change and transformation the world so desperately needs.
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