Why do some ideas make it big while others fail to take off? According to award-winning behavioural economist John List, the answer comes down to a single question: Can the idea scale?
Countless enterprises fall apart the moment they scale; their positive results fizzle, they lose valuable time and money, and the great electric charge of potential that drove them early on disappears. In short, they suffer a voltage drop. Yet success and failure are not about luck - in fact, there is a rhyme and reason as to why some ideas fail and why some make it big. Certain ideas are predictably scalable, while others are predictably destined for disaster.
In The Voltage Effect, University of Chicago economist John A. List explains how to identify the ideas that will be successful when scaled, and how to avoid those that won't. Drawing on his own original research, as well as fascinating examples from the realms of business, government, education, and public health, he details the five signature elements that cause voltage drops, and unpacks the four proven techniques for increasing positive results - or voltage gains - and scaling great ideas to their fullest potential.
By understanding the science of scaling, we can drive change in our schools, workplaces, communities, and society at large. Because a better world can only be built at scale.
Following the international critical and commercial success of The Cost of Living, this final volume of Levy's 'Living Autobiography' is an exhilarating, thought-provoking and boldly intimate meditation on home and the spectres that haunt it. It resumes and expands Levy's pioneering examination of a female life lived in the storm of the present tense, asking essential questions about womanhood, modernity, creative identity and personal freedom. From one of the great thinkers and writers of our time, Real Estate is a memoir and a manifesto for radical emancipation - as an artist, as a woman, and as an inheritor of the real estate of the now.
'Richard Dawkins is a thunderously gifted science writer.' Sunday Times
'It may be a collection of shorter parts, but the book is in no sense Dawkins made simple. It amounts to a substantive whole which offers a unitary panoramic view across his entire intellectual life.' Spectator
Including conversations with Neil DeGrasse Tyson, Steven Pinker, Matt Ridley and more, this is an essential guide to the most exciting ideas of our time and their proponents from our most brilliant science communicator.
Books Do Furnish a Life is divided by theme, including celebrating nature, exploring humanity, and interrogating faith. For the first time, it brings together Richard Dawkins' forewords, afterwords and introductions to the work of some of the leading thinkers of our age - Carl Sagan, Lawrence Krauss, Jacob Bronowski, Lewis Wolpert - with a selection of his reviews to provide an electrifying celebration of science writing, both fiction and non-fiction. It is also a sparkling addition to Dawkins' own remarkable canon of work.
Plenty of other scientists write well, but no one writes like Dawkins... here is Dawkins the teacher, the scholar, the polemicist, the joker, the aesthete, the poet, the satirist, the man of compassion as well as indignation, the slayer of superstition and, above all, the scientist. - Areo Magazine
Recognising his perspective on life was slipping following his mother's untimely death, Charlie turned to the rhythms of the natural world for comfort and solace - in particular its birds. He found that through reconnecting with the wildlife all around him, the grief that once felt insurmountable he could now overcome.
His memoir is a heartfelt ode to the birds that helped him through the darkest of times, exploring in beautiful, lyrical detail this journey of rediscovery, and shows us there is joy to be found in the smallest of events, if we know where to look, and to listen.
Spokane, 1909. The Dolan brothers are living by their wits, jumping freight trains and lining up for day work at crooked job agencies. While sixteen-year-old Rye yearns for a steady job and a home, his dashing older brother Gig dreams of a better world, fighting alongside other union men for fair pay and decent treatment. When Rye finds himself drawn to suffragette Elizabeth Gurley Flynn, her passion sweeps him into the world of protest and dirty business. But a storm is coming, threatening to overwhelm them all . . .The Cold Millions is an intimate story of brotherhood, love, sacrifice and betrayal set against the panoramic backdrop of an early 20th century America.
Themistocles stands as an archon of Athens: the might of the city is his to command. Yet he is no nobleman, distrusted by many for his modest birthright.
But those who stand against him cannot argue with two things: his victories as a warrior and the vast Persian force heading their way.
And so Themistocles must fight. To survive the game of politics, to make his name, he must prove himself again and again in battle.
His enemies are legion, his allies do not trust him and the Persians would corrupt him - but history belongs to the courageous . . .
Other species adapt to their environments; we alone create ours. Over generations, we have remade the world to suit ourselves - using improved knowledge and technology to confront the traditional scourges - and for the most part we enjoy prosperity beyond the dreams of our ancestors. What's more, in changing our world, we have also reshaped the human phenotype - the interaction between genes and environment that moulds our bodies and minds.
The results can be seen in the streets of our post-industrial cities. We are taller and heavier, and live longer. We think and behave differently, and die from once-rare diseases. Our experiences of life have been transformed, and in turn so have our societies.
Weaving together biology, social anthropology, epidemiology and history, Edwin Gale examines the shifting physical and mental dimensions of our lives, from ageing to illness, food production to reproduction, designer bodies to IQ tests, and asks: are we a self-domesticated species?
Life is full of the unexpected: chance encounters, changing plans, delayed journeys and other mishaps. But what if we could use unpredictability to our advantage?
Dr Christian Busch has spent a decade exploring how, if acted upon, unexpected encounters can enhance our worldview, expand our social circles and create new professional opportunities. In this book, Christian reveals the secrets behind the hidden force that rules our lives: serendipity. With a new chapter detailing the author's experience of Covid and a chance meeting that subsequently changed his life forever, Dr Busch shows how his own experience reflects the full potential of what can happen if you are open to coincidence.
Connect the Dots is a revolutionary, well-researched exploration of an essential life skill that we can develop. By learning to see opportunities in the unexpected, we can start to make our own luck and use it as a pathway to more joyful and successful lives.
Are you at a standstill in your career? Do you feel like you aren't where you thought you'd be by this point, or have you already got to where you wanted and realised it isn't bringing you joy?
The most successful people have always benefitted from professional coaching and now, in You Coach You, the UK's leading career experts Sarah Ellis and Helen Tupper will give you the knowledge and tools to coach yourself. Inside you'll learn how to get unstuck and rediscover your love of work, build boundaries and productive relationships, cultivate resilience and identify and achieve your career goals. Packed with practical exercises, tools and advice from inspiring people, this book will help you find motivation and achieve everything you've ever wanted in your career.
'A habit-forming work of genius' STYLIST
'Adrienne is here to motivate and encourage us all' FEARNE COTTON
The Power Hour message is simple: taking an hour for yourselves and your aspirations isn't selfish or impossible, it's essential. This book will show you how to harness the first hour of your day in order to achieve your goals - whether those are starting a business, getting fit or pursuing your passion - before the rest of the world wakes up and starts competing for your attention. Most importantly, it will make you realise that it is always possible to make a change and create a life you love.
Stop waiting for the right time, or for more time. Start with just one hour today.
'Bursting with ideas' INDEPENDENT
'Read this book' EMMA GANNON
'A bible' EVENING STANDARD
'Invaluable' MARIE CLAIRE
'A must-read' GLAMOUR
'Hugely inspirational' LAUREN ARMES
'Authentic' VOGUE
'I love this book' JAKE HUMPHREY
'Some people improve mentally with age - here's how you can be one of them.' Mail on Sunday
With a new chapter on Covid and the Brain, this is the definitive guide to keeping your brain healthy for a long and lucid life, by one of the world's leading scientists in the field of brain health and ageing.
The brain is our most vital and complex organ. It controls and coordinates our actions, thoughts and interactions with the world around us. It is the source of personality, of our sense of self, and it shapes every aspect of our human experience.
Yet most of us know precious little about how our brains actually work, or what we can do to optimise their performance. Whilst cognitive decline is the biggest long-term health worry for many of us, practical knowledge of how to look after our brain is thin on the ground.
In this ground-breaking new book, leading expert Professor James Goodwin explains how simple strategies concerning exercise, diet, social life and sleep can transform your brain health paradigm, and shows how you can keep your brain youthful and stay sharp across your life. Combining the latest scientific research with insightful storytelling and practical advice, Supercharge Your Brain reveals everything you need to know about how your brain functions, and what you can do to keep it in peak condition.
'The Seat of the Soul changed the way I see myself. It changed the way I view the world' Oprah
You receive from the world what you give to the world
We are constantly evolving within a changing climate and yet always seem to return to the same question: is there more to life?
In his iconic bestseller, renowned spiritual teacher Gary Zukav reveals how to become the authority in your own life, how to change the way you see the world and how to interact with others.
The Seat of the Soul is the ultimate path to connecting with your deepest spiritual self.
After darkness, there is always light
In a time of increasing uncertainty, Rethink offers a guide to a much-needed global 'reset moment', with leading international figures giving us glimpses of a better future after the pandemic. Each contribution explores a different aspect of public and private life that can be re-examined - from Pope Francis on poverty and the Dalai Lama on the role of ancient wisdom to Brenda Hale on the courts and Tara Westover on the education divide; from Elif Shafak on uncertainty and Steven Pinker on Human Nature to Xine Yao on masks and Jarvis Cocker on environmental revolution. Collectively, they offer a roadmap for positive change after a year of unprecedented hardship.
Based on the hit BBC podcast, and with introductions by presenter and journalist Amol Rajan, Rethink gives us the opportunity to consider what a better world might look like and reaffirms that after darkness there is always light.
RETHINK List of contributors
WHO WE ARE
Carlo Rovelli - Rethinking Humanity
Pope Francis - Rethinking Poverty
Peter Hennessy - Rethinking Democracy
Anand Giridharadas - Rethinking Capitalism
Jared Diamond - Rethinking a Global Response
Ziauddin Sardar - Rethinking Normality
The Dalai Lama - Rethinking Ancient Wisdom
C.K. Lal - Rethinking Institutions
Jarvis Cocker - Rethinking an Environmental Revolution
Clare Chambers - Rethinking the Body
Steven Pinker - Rethinking Human Nature
Tom Rivett-Carnac - Rethinking History
Jonathan Sumption - Rethinking the State
WHAT WE DO
David Skelton - Rethinking Industry
Emma Griffin - Rethinking Work
Caleb Femi - Rethinking Education
Gina McCarthy - Rethinking Activism
Tara Westover - Rethinking the Education Divide
Kwame Anthony Appiah - Rethinking the Power of Small Actions
Charlotte Lydia Riley - Rethinking Universities
K.K. Shailaja - Rethinking Development
Samantha Power - Rethinking Global Governance
KT Tunstall - Rethinking the Music Industry
Rebecca Adlington - Rethinking the Athlete's Life
Brenda Hale - Rethinking the Courts
Nisha Katona - Rethinking Hospitality
Katherine Granger - Rethinking the Olympics
David Graeber - Rethinking Jobs
James Harding - Rethinking News
Carolyn McCall Rethinking Television
HOW WE FEEL
Mohammad Hanif - Rethinking Intimacy
H.R. McMaster - Rethinking Empathy
Carol Cooper - Rethinking Racial Equality
Paul Krugman - Rethinking Solidarity
Amonge Sinxoto - Rethinking Safety
Reed Hastings - Rethinking Togetherness
Kang Kyung-wha - Rethinking Accountability
Lucy Jones - Rethinking Biophilia
Colin Jackson - Rethinking Our Responsibility for Our Health
Mirabelle Morah - Rethinking Ourselves
Nicci Gerrard - Rethinking Old Age
Brian Eno - Rethinking the Winners
Jude Browne - Rethinking Responsibility
Elif Shafak Rethinking Uncertainty
HOW WE LIVE
Amanda Levete - Rethinking How We Live
Niall Ferguson - Rethinking Progress
David Wallace-Wells - Rethinking Consensus
Margaret MacMillan - Rethinking International Cooperation
HRH The Prince of Wales - Rethinking Nature
Onora O'Neill - Rethinking Digital Power
Matthew Walker - Rethinking Sleep
Henry Dimbleby - Rethinking How We Eat
Eliza Manningham-Buller - Rethinking Health Inequality
Pascal Soriot - Rethinking Medical Co-operation
Xine Yao - Rethinking Masks
George Soros - Rethinking Debt
Mariana Mazzucato - Rethinking Value
Douglas Alexander - Rethinking Economic Dignity
WHERE WE GO
Peter Frankopan - Rethinking Asia
Stuart Russell - Rethinking AI
DeRay McKesson - Rethinking the Impossible
V.S. Ramachandran - Rethinking Brains
Seb Emina - Rethinking Travel
Aaron Bastani - Rethinking an Aging Population
Rana Foroohar - Rethinking Data
Anthony Townsend - Rethinking Robots
'This book will enlighten many and confirm what we have been taught for two thousand years - that there is life after death' Elisabeth Kübler-Ross
We cannot fully understand this life until we catch a glimpse of what lies beyond it
In this landmark bestseller, the world's leading authority on life after death, Dr Raymond Moody, reveals his ground-breaking research that established the concept of near-death experience.
Sharing compelling testimonies from those who experienced 'clinical death' and came back, Life After Life is a perspective-shifting and uplifting work that will offer vital reassurance to anyone who has wondered, 'what comes next?'
'Game-changing. Katy Milkman shows in this book that we can all be a super human' Angela Duckworth, bestselling author of Grit
How to Change is a powerful, groundbreaking blueprint to help you - and anyone you manage, teach or coach - to achieve personal and professional goals, from the master of human nature and behaviour change and Choiceology podcast host Professor Katy Milkman.
Award-winning Wharton Professor Katy Milkman has devoted her career to the study of behaviour change. An engineer by training, she approaches all challenges as problems to be solved and, with this mind-set, has drilled into the roadblocks that prevent us from achieving our goals and breaking unwanted behaviours. The key to lasting change, she argues, is not to set ever more audacious goals or to foster good habits but to get your strategy right.
In How to Change Milkman identifies seven human impulses, or 'problems', that commonly sabotage our attempts to make positive personal and professional change. Then, crucially, instead of getting you to do battle with these impulses she shows you how to harness them and use these as driving forces to help instil new, positive behaviours - better, faster and more efficiently than you could imagine.
Drawing her own original research, countless engaging case studies and practical tools throughout to help you put her ideas into action, Milkman reveals a proven, inspiring path that can take you - once and for all - from where you are today to where you want to be.
The princess isn't supposed to fall for an evil sorceress. But in this darkly magical retelling of Sleeping Beauty, true love is more complicated than a simple fairy tale. Perfect for fans of Naomi Novik and Holly Black.
'Malice is the dark and wicked heart of a fairytale carved into a book. This story is beautiful, vicious magic.' Tasha Suri, author of Empire of Sand
'A truly original and clever retelling of a classic that had me racing to the end - you'll never look at Sleeping Beauty the same again.' S.A. Chakraborty, author of City of Brass
Once upon a time, there was a wicked fairy who, in an act of vengeance, cursed a line of princesses to die. A curse that could only be broken by true love's kiss.
Utter nonsense.
Let me tell you, no one in Briar cares what happens to our princess. I thought I didn't care, either. Until I met her.
Princess Aurora, last heir to the throne, the future queen her realm needs. One who isn't bothered that I am Alyce, the Dark Grace, abhorred and feared for the mysterious dark magic that runs in my veins. But with less than a year before the curse kills her, any future I might imagine for us is quickly disappearing - and she can't stand to kiss yet another idiotic prince. But maybe I can help her. If my power began the curse, it might be the one to lift it. Perhaps, together, we could forge a new world.
But we all know how this story ends. Aurora is the beautiful princess.
And I am the villain.
Book Two of the Malice Duology is available to preorder now!
Twins Jeanie and Julius have always been different. At 51 years old, they still live with their mother, Dot, in rural isolation and poverty. Their rented cottage is simultaneously their armour against the world and their sanctuary. Inside its walls they make music, in its garden they grow (and sometimes kill) everything they need for sustenance.
But when Dot dies suddenly, threats to their livelihood start raining down. At risk of losing everything, Jeanie and her brother must fight to survive in an increasingly cruel and unyielding world as their mother's secrets unfold, putting everything they thought they knew about their lives at stake. This is a powerful novel of betrayal and resilience, love and survival. It is a portrait of life on the fringes of society that explores with dazzling emotional power how we can build our lives on broken foundations, and spin light from darkness.
A remarkable tale of love and loss' KATIE FFORDE
'Tender and intriguing' RACHEL HORE
'An enthralling, moving read - I loved it' HOLLY MILLER
_____________
Some love stories change us for ever.
For the last seven years, Mary O'Connor has waited for her first love. Every evening she arrives at Ealing Broadway station and stands with a sign which simply says: 'Come Home Jim'.
Commuters might pass her by without a second thought, but Mary isn't going anywhere. Until an unexpected call turns her world on its head.
It will take the help of a young journalist called Alice, and a journey across the country for Mary to face what happened all those years ago, and to finally answer the question: where on earth is Jim?
'Poignant and moving, this is 2021's standout love story so far - and one that shines a light on some very important issues. Exceptional.' THE SUN, Pick of the Week
'Oh, this gorgeous book. I absolutely loved it... A book that can make me both laugh and cry is an absolute winner in my book and The Ends of the Earth did just that. It offers all that I want in a book and it will be one of my books of the year.' NB MAGAZINE
'Fans of Jojo Moyes will love this intricate tale of a woman searching for answers about a lost lover.' NEW MAGAZINE
_____________
PRAISE FOR ABBIE GREAVES:
'A remarkable debut' JOJO MOYES
'It's beautiful, so moving and clever. I truly adored it.' JOSIE SILVER
'Beautifully written in Greaves's unique voice... Poignant, heart-breaking and insightful.' WOMAN & HOME
'A must read' SUNDAY EXPRESS
'Empathetic, beautifully written ... will resonate with fans of Jojo Moyes, David Nicholls and Gail Honeyman.' DAILY EXPRESS
'Such stunning prose, and such insight for a debut author... I was bowled over by Abbie's writing.' CLARE MACKINTOSH
'An unforgettable love story with a mystery that had me captivated until the last, heart-wrenching page. It deserves to be huge' CATHERINE ISAAC, author of You Me Everything
'Greaves's insightful account of a long marriage kept us gripped till the very last page' INDEPENDENT
'Beautifully written... Poignant, heart-breaking and insightful.' WOMAN
'Abbie Greaves masterfully unpicks a history of ordinary lives facing extraordinary challenges. I found it impossible to look away from the relationship at the heart of this novel.' GILLY MACMILLAN, author of The Nanny
'I really loved it...It's a very moving book' JO WILEY
'Wonderfully dark, extremely funny' proclaimed ADAM KAY, author of the No.1 bestselling This is Going to Hurt
'A filmic romp with great characters, a jet-propelled plot, and a winning premise' said the GUARDIAN
JASON MANFORD thinks it's 'Hilarious. You'll never look at Manchester the same way again.'
The Chronicles of St Mary's series author JODI TAYLOR declared 'I loved this . . . great premise - great story - great characters . . . hugely enjoyable.'
And THE TIMES called it 'ripping entertainment from start to finish.'
There are dark forces at work in our world (and in Manchester in particular), so thank God The Stranger Times is on hand to report them . . .
A weekly newspaper dedicated to the weird and the wonderful (but mostly the weird), it is the go-to publication for the unexplained and inexplicable.
At least that's their pitch. The reality is rather less auspicious. Their editor is a drunken, foul-tempered and foul-mouthed husk of a man who thinks little of the publication he edits. His staff are a ragtag group of misfits. And as for the assistant editor . . . well, that job is a revolving door - and it has just revolved to reveal Hannah Willis, who's got problems of her own.
When tragedy strikes in her first week on the job The Stranger Times is forced to do some serious investigating. What they discover leads to a shocking realisation: some of the stories they'd previously dismissed as nonsense are in fact terrifyingly real. Soon they come face-to-face with darker forces than they could ever have imagined.
The Stranger Times is the first novel from C.K. McDonnell, the pen name of Caimh McDonnell. It combines his distinctive dark wit with his love of the weird and wonderful to deliver a joyous celebration of how truth really can be stranger than fiction.
Readers love The Stranger Times:
***** 'A delight from start to finish - laugh out loud funny yet with plenty of thrills.'
***** 'Full of wit and humour, and knows how to keep the reader hooked.'
***** 'You'll soon fall in love . . . fans of Pratchett, Gaiman, Aaronovich will be blown away.'
What is phantom limb pain? Can words actually hurt? Why do we experience pain, even after we've healed?
We're currently experiencing a Renaissance in pain science. In recent years our understanding of pain has altered so radically it's fair to say that everything we thought we knew about pain is wrong. As Dr Monty Lyman reveals, we misunderstand pain - with harmful consequences. Exploring cutting-edge research that encompasses everything from phantom aches to persistent pain, as well as interviews with survivors of torture and those who have never felt pain, Dr Lyman not only provides hope for reducing and managing pain but takes us to a deeper understanding of what it means to be human.
This is the untold story of pain - our most elusive feeling.
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