With Big Tech's breakthrough into finance with blockchain, it is imperative that finance players understand the ramifications and how they can defend their competitive advantage.
Big Tech in Finance provides a cutting edge look at Big Tech's play for domination of the crypto economy, its ramifications and how finance is fighting back. The book analyses the motives behind Big Tech's break into banking and unpicks the strategies behind the use of blockchain, technology interfaces, infrastructure and investments into blockchain unicorns. The book then goes onto review how organizations in finance are countering these threats, with governments and banks driving their own strategies and use of centralized blockchains.
Delving into the fight between Big Tech, Big Banking, start-ups, and regulators, Big Tech in Finance analyzes which actors have the best shot at succeeding. It explores the key tools in play, such as smart contracts, digital central bank currencies, decentralized autonomous organizations (DAOs) and the metaverse. The book also divulges the geopolitical dimensions underpinning the power struggle and its implications for the industry. Written by an internationally recognized expert on blockchain, the book draws on in-depth interviews with founders, investors, regulators, bankers and blockchain experts to provide valuable insider insights. This will be an essential read for finance and fintech professionals, bankers and investors and anyone else interested in the developments of fintech.
Make your marketing truly resonate by personalizing every message, powered by data, research and behavioral economics.
To break through the noise, marketers today need to be hyper-relevant to their customers. To do that takes data and a deep understanding of your audience. Data-Driven Personalization breaks down the best ways to reach new customers and better engage your best customers. By combining principles of persuasion, behavioral economics and industry research, this book provides readers with an actionable blueprint for how to implement a customer-centric approach to marketing that will drive results.
The book is broken into six parts that detail everything from what data is most valuable for personalization to how to build a data-driven marketing team that's prepared for the next five years and beyond. Each chapter includes actionable insights to guide marketers as they implement a data-driven personalization approach to their strategy. The chapters also focus on hands-on tactics like identifying messages that will move the needle with customers, how to generate seamless omnichannel experiences and how to balance personalization with data privacy. The book features case studies from top brands, including FreshDirect, Target, Adobe, Cisco and Spotify.
Agility is no longer a buzzword; it's now a business imperative. Apply Agile thinking, tools and processes to the learning function with this expert guide written specifically for learning and organizational development professionals.
Agile L&D explains how to develop an Agile approach to workplace learning. The business context has dramatically changed, so the way to approach specialisms like learning and OD must too. Based on five design principles, the book provides a dedicated toolkit to help you design learning and OD solutions that solve workplace challenges and improve business performance.
How we design work, upskill people and deploy teams is now intrinsically linked with modern business strategy. To continually adapt to a complex business environment, companies need a more fluid movement of people and skills across the organization in order to better reflect customer needs, market opportunities and capability requirements. This book has the answer. Full of tools, tips and frameworks as well as real-world examples from global organizations, this is essential reading for all learning and development, OD and people professionals in this constantly changing area of work. Online resources include templates and infographics
Approach purchasing and procurement strategically, effectively and sustainably, with this comprehensive and practical guide to category management.
Category Management in Purchasing equips those working in procurement with the tools they need to ensure effective procurement in an ever changing landscape. Combining practical advice and theory, this essential resource is crucial for developing successful purchasing strategies. Covering new technology-driven approaches to category management, this new edition outlines digital transformations and technological advancements, from digital sourcing platforms to new tools and systems.
This edition also provides readers with the knowledge to approach complex sourcing situations not only effectively, but also sustainably. Including new guidance on how organizations and businesses can implement sustainability into their procurement strategies, Jonathan O'Brien recontextualizes category management in a time when responsible sourcing is more important than ever. This highly regarded and essential text provides what everyone in procurement needs when striving to make category management a reality.
How do female entrepreneurs overcome hurdles, redress power imbalances and create a business with coveted unicorn status?
High-growth enterprises on a rocket ship growth trajectory and tech unicorns with a value of more than
£1billion have the potential to transform the economy. But building a unicorn is not an easy task. And it's even more difficult for female-led enterprises than it is for male-led start-ups.
Female Founders' Playbook brings together the experiences of the leading women entrepreneurs and VC investors. These successful businesswomen share their thoughts on every aspect of launching a high-growth business, from coming up with a unicorn-worthy idea, through to building a multi-talented team to winning investment. Their tales of success and failure are drawn together by commentary and insightful analysis by award-winning technology founder and architect of Starling Bank, Anne Boden, creating an easy-to-follow guide for any female leader.
Rather than talking about who might be the next Bezos, Gates or Jobs, Female Founders' Playbook tells the true stories of those women who are guaranteed to inspire and help the next generation of female entrepreneurs.
Ten produkt jest zapowiedzią. Realizacja Twojego zamówienia ulegnie przez to wydłużeniu do czasu premiery tej pozycji. Czy chcesz dodać ten produkt do koszyka?
