THE ULTIMATE MARKETING & PR BOOK gives you everything you need to be a better marketer. It is a dynamic collection of essential skills covering the topics that will help you make a seismic impact upon your performance - faster than you ever thought possible.
If you want to be the best, you have to have the right skillset.
From strategy, mobile and ecommerce to social media, SEO and PR, THE ULTIMATE MARKETING & PR BOOK is a dynamic collection of tools, techniques, and strategies for success.
Discover the main themes, key ideas and tools you need and bring it all together with practical exercises.
This is your complete course in modern marketing.
ABOUT THE SERIES
ULTIMATE books are for managers, leaders, and business executives who want to succeed at work. From marketing and sales to management and finance, each title gives comprehensive coverage of the essential business skills you need to get ahead in your career. Written in straightforward English, each book is designed to help you quickly master the subject, with fun quizzes embedded so that you can check how you're doing.
HE ULTIMATE MANAGEMENT BOOK gives you everything you need to be a better manager. It is a dynamic collection of essential skills covering the topics that will help you make a seismic impact upon your performance - faster than you ever thought possible.
If you want to be the best, you have to have the right skillset.
From managing and motivating people and teams to performance management and appraisals, THE ULTIMATE MANAGEMENT BOOK is a dynamic collection of tools, techniques, and strategies for success.
Discover the main themes, key ideas and tools you need and bring it all together with practical exercises.
This is your complete course in modern management.
The 15th thriller in the Spider Shepherd series promises even more unputdownable action from the Sunday Times bestseller Stephen Leather.
The 15th thriller in the Spider Shepherd series promises even more unputdownable action from the Sunday Times bestseller Stephen Leather.
He is one of the world's most ruthless terrorists, codenamed Saladin. He plans and executes devastating attacks and then, ghost-like, he disappears.
Ten years ago he blew a plane out of the sky above New York - and now he's struck again, killing dozens in a London strike.
But one of the latest victims is related to the acting head of MI5, who knows exactly who she wants on the case: Spider Shepherd.
Dean Martin, a psychologically damaged former Navy SEAL, is the only person in the world who can identify Saladin. But Martin was killed ten years ago - wasn't he?
Shepherd must find Martin and take him back to the killing fields on the Afghanistan-Pakistan border. Revenge on the world's most wanted terrorist is long overdue, and Shepherd is determined to be the one to deliver it . . .
Two women who have lost so much.
Two women with so much more to lose.
Annabel - her husband has died in a plane crash. But was it really an accident?
Marina - her editor has been found murdered. Is it a coincidence that he was working to expose a huge banking scandal?
Two women who will stop at nothing to find out the truth.
But the truth is not always what it seems.
The Wonder Down Under explains everything you ever wanted to know about the vagina but didn't dare ask. Learn the truth about the clitoris' inner life, the menstrual hormone dance and whether the vaginal orgasm really exists. The book helps you understand how different types of contraception work in the body, what a "normal" vulva looks like and how wearing socks can change your sex life.
Medical students and sex educators Nina Brochmann and Ellen Støkken Dahl draw on their medical expertise to bring vagina enlightenment to the world. Their no-nonsense approach, written with great humour, makes this a must-read for women (and men!) of all ages.
Say goodbye to the myths and misconceptions surrounding female anatomy, this is a timely and empowering book that will inspire women to make informed choices about their sexual health.
How would you like to get business startup advice straight from the man who co-founded Global Entrepreneurship Week and StartUp America? Well now you can.
Carl Schramm, the man described by The Economist as 'The Evangelist of Entrepreneurship', has written a myth-busting guide packed with tools and techniques to help you get your big idea off the ground.
Carl believes that entrepreneurship has been completely misrepresented by the media, business books, university programmes and MBA courses. He believes that the perception of what it takes to start a business no longer matches the reality - which is bad news for everyone because it stops great ideas coming to life.
Burn the Business Plan punctures the myth of the cool, tech-savvy 20-something entrepreneur with nothing to lose and venture capital to burn, showing that most people who start businesses are juggling careers and mortgages just like you.
Burn the Business Plan is written to encourage you to get started. It demystifies the entrepreneurial process portrayed on television shows like Dragon's Den. It doesn't rely on largely irrelevant stories of overvalued tech startups, nor does it build on the largely mistaken narrative of a linear path from cold start to great success that is the essence of business planning, as taught in universities. This is the guide to starting and running a business that will actually work for the rest of us.
Burn the Business Plan is for regular people who just want practical, real-world advice on how to start and run a successful business. It shows you how to avoid the common mistakes and what you need to do to put your enterprise on track for success.
The beautiful and haunting novel that launched David Almond as one of the best children's writers of today
When a move to a new house coincides with his baby sister's illness, Michael's world seems suddenly lonely and uncertain.
Then, one Sunday afternoon, he stumbles into the old, ramshackle garage of his new home, and finds something magical. A strange creature - part owl, part angel, a being who needs Michael's help if he is to survive. With his new friend Mina, Michael nourishes Skellig back to health, while his baby sister languishes in the hospital.
But Skellig is far more than he at first appears, and as he helps Michael breathe life into his tiny sister, Michael's world changes for ever . . .
Skellig won the Carnegie Medal and the Whitbread Children's Book Award and is now a major Sky1 feature film, starring Tim Roth and John Simm. David Almond is also winner of the 2010 Hans Christian Andersen award.
The Sunday Times number one bestselling cookbook and the fastest selling vegan cookbook of all time.
'She has become the biggest thing in healthy eating' - The Times
100 all-new plant-based recipes - by bestselling author Deliciously Ella.
Ella's latest book features the most popular, tried and tested recipes from her supper clubs, pop-ups and deli to show how delicious and abundant plant-based cooking can be. The simple vegan recipes cover everything from colourful salads to veggie burgers and falafel, creamy dips and sides, hearty one-pot curries and stews, speedy breakfasts, weekend brunches, muffins, cakes and brownies. They're the recipes that Ella's thousands of customers have been asking for since the deli first launched in 2015, and each recipe has a beautiful photograph to show you how it should look.
In addition to over 100 brand new plant-based recipes, for the first time we are treated to a personal insight into Ella's journey - how she grew her blog, which she began writing to help get herself well while suffering from illness, into a wellbeing brand - and all that she has learnt along the way, as well as what drives the Deliciously Ella philosophy and her team's passion for creating delicious healthy food.
With diary excerpts that document the incredible journey that Deliciously Ella has taken and over 100 tried-and-tested irresistible recipes for every day, using simple, nourishing ingredients, this vegan bible will be a must-have for fans and food-lovers alike, it's also perfect for anyone looking to experiment with vegan cooking for the first time
Reeling from the latest attack by a mysterious enemy, the Quatra Fleet Academy is finally admitting students from every planet in the solar system after centuries of exclusivity.
Hotshot pilot Vesper, an ambitious Tridian citizen, dreams of becoming a captain - but when she loses her spot to a brilliant, wisecracking boy from the wrong side of the asteroid belt, it makes her question everything she thought she knew. Growing up on the toxic planet Deva, Cormak will take any chance he can get to escape his dead-end life and join the Academy - even if he has to steal someone's identity to do it. Arran was always considered an outsider on icy Chetire, always dreaming of something more than a life working in the mines. Now an incoming cadet, Arran is looking for a place to belong - he just never thought that place would be in the arms of a Tridian boy. And Orelia is hiding a dark secret - she's infiltrated the Academy to complete a mission, one that threatens the security of everyone there. But if anyone finds out who she really is, it'll be her life on the line.
These cadets will have to put their differences aside and become a team to defend their world from a cunning enemy - but the danger might be lurking closer to home than they think...
Darrow was born a slave. He became a weapon.
He ended centuries of Gold rule, broke the chains of an empire, and now he's the hero of a brave new republic. But at terrible cost.
At the edge of the solar system, the grandson of the emperor he murdered dreams of revenge.
In his hidden fortress in the oceans of Venus, the Ash Lord lies in wait, plotting to crush the newborn democracy.
And, at home, a young Red girl who's lost everything to the Rising questions whether freedom was just another Gold lie.
In a fearsome new world where Obsidian pirates roam the Belt, famine and genocide ravage Mars, and crime lords terrorise Luna, it's time for Darrow and a cast of new characters from across the solar system to face down the chaos that revolution has unleashed.
The indispensable new work from the author of the international and Sunday Times bestseller The Art of Thinking Clearly
Have you ever...
* Spent too long on a powerpoint presentation?
* Lost sight of what makes you happy?
* Failed to reach a long-term goal?
* Become infuriated by queuing, tax or parking tickets?
* Broken a promise you knew you'd keep?
Since the dawn of civilization, we've been asking ourselves what it means to live a good life: how should I live, what will truly make be happy, how much should I earn, how should I spend my time? In the absence of a single simple answer, what we need is a toolkit of mental models, a guide to practical living.
In The Art of the Good Life, you'll find fifty-two intellectual shortcuts for wiser thinking and better decisions, at home and at work. They may not guarantee you a good life, but they'll give you a better chance.
In this spectacular father/son collaboration, Stephen King and Owen King tell the highest of high-stakes stories: what might happen if women disappeared from the world of men?
All around the world, something is happening to women when they fall asleep; they become shrouded in a cocoon-like gauze. If awakened, if the gauze wrapping their bodies is disturbed, the women become feral and spectacularly violent...
In the small town of Dooling, West Virginia, the virus is spreading through a women's prison, affecting all the inmates except one. Soon, word spreads about the mysterious Evie, who seems able to sleep - and wake. Is she a medical anomaly or a demon to be slain?
The abandoned men, left to their increasingly primal devices, are fighting each other, while Dooling's Sheriff, Lila Norcross, is just fighting to stay awake.
And the sleeping women are about to open their eyes to a new world altogether…
The short story OBITS won the 2016 Edgar for best short story.
The No.1 bestselling author delivers an 'outstanding' (USA Today) collection of thrilling stories, introducing each one with a fascinating piece on when, where or how he came to write it.
There is a treasure here for every reader: a man who keeps reliving exactly the same life, repeating his mistakes over and over again; a columnist who kills people by writing their obituaries; a poignant tale about the end of the human race and a firework competition between neighbours which reaches an explosive climax. And, exclusive to this paperback edition (and the eBook from 6 September), a brand new story 'Cookie Jar'.
'I made them especially for you,' says King. 'Feel free to examine them, but please be careful. The best of them have teeth.'
An unspeakable crime. A confounding investigation. At a time when the King brand has never been stronger, he has delivered one of his most unsettling and compulsively readable stories.
An eleven-year-old boy’s violated corpse is found in a town park. Eyewitnesses and fingerprints point unmistakably to one of Flint City’s most popular citizens. He is Terry Maitland, Little League coach, English teacher, husband, and father of two girls. Detective Ralph Anderson, whose son Maitland once coached, orders a quick and very public arrest. Maitland has an alibi, but Anderson and the district attorney soon add DNA evidence to go with the fingerprints and witnesses. Their case seems ironclad.
It’s a small city, a place as hauntingly familiar as your own hometown. Only in Derry the haunting is real ...
They were seven teenagers when they first stumbled upon the horror. Now they are grown-up men and women who have gone out into the big world to gain success and happiness. But none of them can withstand the force that has drawn them back to Derry to face the nightmare without an end, and the evil without a name.
'The Best Thriller Writer Alive' Ken Follett
John Grisham's newest legal thriller takes you inside a law firm that shouldn't exist.
They were three young law students. They dreamed of changing the world. But they were duped. They took out massive student loans and have no hope of graduating with a good job.
Now the three friends have given up studying and spend a lot of time plotting in a bar. There is only way out of their crushing debt: pretend to be real lawyers and expose the crooked hedge fund operator who owns both the school and the bank that arranged their student loans.
They are taking a desperate risk. After all, they are going to war with a billionaire and the might of the FBI.
In our small corner of the universe, we know how some matter behaves most of the time and what even less of it looks like, and we have some good guesses about where it all came from. But we really have no clue what's going on. In fact, we don't know what about 95% of the universe is made of.
So what happens when a cartoonist and a physicist walk into this strange, mostly unknown universe? Jorge Cham and Daniel Whiteson gleefully explore the biggest unknowns, why these things are still mysteries, and what a lot of smart people are doing to figure out the answers (or at least ask the right questions).
While they're at it, they helpfully demystify many complicated things we do know about, from quarks and neutrinos to gravitational waves and exploding black holes. With equal doses of humour and delight, they invite us to see the universe as a vast expanse of mostly uncharted territory that's still ours to explore.
This is a book for fans of Brian Cox and What If. This highly entertaining highly illustrated book is perfect for anyone who's curious about all the great mysteries physicists are going to solve next.
Markets have long been acknowledged to be a superior mechanism for managing resources but until the advent of big data, they largely functioned better in theory than in practice. Now, as ideal markets are within reach because of vastly greater access to information, we are on the verge of a major disruption. As data becomes a more valuable asset than cash, the rules for surviving and thriving are changing.
Reinventing Capitalism is a provocative look at how data is reinventing markets and, in so doing, is ushering in an era where the firm is no longer predominant. With richer and more comprehensive information about human wants and needs, an economy powered by data offers the possibility of increased abundance, equality, and resilience. The data-driven markets that will thrive in this environment are far better than firms at organizing human endeavors, meaning that finance driven capitalism is being displaced by its more efficient, more sustainable, and more democratic disruptor: data capitalism.
One of the most important books I've ever read - an indispensable guide to thinking clearly about the world.' BILL GATES
*BBC Radio 4 Book of the Week*
'Hans Rosling tells the story of "the secret silent miracle of human progress" as only he can. But Factfulness does much more than that. It also explains why progress is so often secret and silent and teaches readers how to see it clearly.' MELINDA GATES
Factfulness: The stress-reducing habit of only carrying opinions for which you have strong supporting facts.
When asked simple questions about global trends - why the world's population is increasing; how many young women go to school; how many of us live in poverty - we systematically get the answers wrong. So wrong that a chimpanzee choosing answers at random will consistently outguess journalists, Nobel laureates, and investment bankers.
In Factfulness, Professor of International Health and a man who can make data sing, Hans Rosling, together with his two long-time collaborators Anna and Ola, offers a radical new explanation of why this happens, and reveals the ten instincts that distort our perspective.
It turns out that the world, for all its imperfections, is in a much better state than we might think. But when we worry about everything all the time instead of embracing a worldview based on facts, we can lose our ability to focus on the things that threaten us most.
Inspiring and revelatory, filled with lively anecdotes and moving stories, Factfulness is an urgent and essential book that will change the way you see the world.
What do great enterprises have in common? What sort of person starts them? A single idea can help you find the next big thing, but it takes time to trawl through hundreds of business books to find inspiration.
With insightful commentaries on the landmark writings of old and new, 50 Business Classics presents the great entrepreneur stories, the best management thinking and the proven ideas on strategy, innovation and marketing - in one volume.
50 Business Classics presents the key ideas from classic texts such as My Years with General Motors and Michael Gerber's The E-Myth Revisited to contemporary business lessons from the rise of tech giants like Google, Apple and Amazon. It contains revealing biographies of luminaries like Steve Jobs and Warren Buffett, as well as lesser-known stories including creation of publishing giant Penguin and Chinese behemoth Alibaba.
Here you'll find the texts and ideas that matter in:
* Entrepreneurship
* Leadership
* Management
* Strategy
* Business history
* Personal development
* Technology and innovation
Summarising the smartest thinking for today's professional success, 50 Business Classics provides inspiration and insights for entrepreneurs, executives and students of business and management alike.
Ten produkt jest zapowiedzią. Realizacja Twojego zamówienia ulegnie przez to wydłużeniu do czasu premiery tej pozycji. Czy chcesz dodać ten produkt do koszyka?
