Swedish Modern

Swedish Modern is a playful introduction to the philosophy and heritage of the Swedish interior design and furniture company Svenskt Tenn, founded in 1924 by Estrid Ericson and joined ten years later by designer and architect Josef Frank. Contrary to the rigid modernism that dominated in their day, theirs was a soft and tolerant style, full of variety, fantasy, humour – and elegance. Line drawings to be coloured in by the reader are integrated with full-page colour reproductions of Josef Frank’s fantastical prints and furniture pieces, the designer’s own sketches, archival photographs and Estrid Ericson’s imaginative room and table settings. Through a creative and engaging series of compositions and short texts, the reader will not only get an insight into the creative process and design philosophy of Estrid Ericson and Josef Frank, but will also see how their legacy is still at the heart of Svenskt Tenn today.