Decoding logos
From Logo Design to Branding
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Autor: Shaoqiang Wang
- ISBN: 9788419220004
- EAN: 9788419220004
- Oprawa: Miękka
- Wydawca: Hoaki
- Format: 15.0x21.0cm
- Język: angielski
- Liczba stron: 302
- Rok wydania: 2022
- Wysyłamy w ciągu: niedostępny
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97,14złCena detaliczna: 120,00 złNajniższa cena z ostatnich 30 dni: 97,14 zł
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Decoding Logos focuses on how logo and branding come into being and uncovers the design stories behind logo development. This compelling book takes the reader on a journey showing how each logo has come into being and the process revealing best practices for extending a logo into a complete brand identity system. Logos are becoming increasingly simple, to the point where you might wonder just how much simpler they can get. A subtle tweak to a logotype is starting to feel like too much design. Using client case studies from renowned designers, this is a must-have book for any graphic designer, student or logo fanatic in a fully revised, updated edition containing interviews with graphic designers in which they share their creative processes and thoughts on how a successful logo should be developed. Wang Shaoqiang is a renowned artist and publisher. He is also a professor and doctoral supervisor at the Chinese National Academy of Arts (Beijing), a professor and master's supervisor at the Guangzhou Academy of Fine Arts, and a doctoral supervisor at the Faculty of Arts and Humanities of the Macau University of Science and Technology.
