Decoding Logos focuses on how logo and branding come into being and uncovers the design stories behind logo development. This compelling book takes the reader on a journey showing how each logo has come into being and the process revealing best practices for extending a logo into a complete brand identity system. Logos are becoming increasingly simple, to the point where you might wonder just how much simpler they can get. A subtle tweak to a logotype is starting to feel like too much design. Using client case studies from renowned designers, this is a must-have book for any graphic designer, student or logo fanatic in a fully revised, updated edition containing interviews with graphic designers in which they share their creative processes and thoughts on how a successful logo should be developed. Wang Shaoqiang is a renowned artist and publisher. He is also a professor and doctoral supervisor at the Chinese National Academy of Arts (Beijing), a professor and master's supervisor at the Guangzhou Academy of Fine Arts, and a doctoral supervisor at the Faculty of Arts and Humanities of the Macau University of Science and Technology.
"New Poster Design: Look at Me!" is a selection posters produced using original ideas, advanced techniques, innovative methods, ingenious materials and unique features.
A good screen layout addresses the relationship between fonts, colours, form and graphics for visual effects, and the balance between the flow of information and users' experience. The over one-hundred projects included explore how to produce functional and elegant websites and mobile applications, from the point of view of graphic designers.
Designers and students structure their portfolios following their instincts and according to their own professional development. A portfolio principally contains print designs, which are used to plan, organise and document the designer s personal experience, work samples and skills. These selections are collective representations, through which designers seek to highlight their best accomplishments for the purposes of appreciation and promotion. This is precisely the object of this unique book: to present a selection of samples of the best works by young designers from all over the world. Fresh, inventive and full of original and ground-breaking ideas that use new materials and experimental techniques, Portfolio Design aims to offer not only visual delights but also invaluable references and solutions for those who are looking for inspiration in producing an eye-catching portfolio of their own.
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