How to write a marketing plan. Define your strategy, Plan effectively and reach your marketing goals wer. angielska
Define Your Strategy, Plan Effectively and Reach Your Marketing Goals
nowość
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Autor: John Westwood
- ISBN: 9781398619739
- EAN: 9781398619739
- Oprawa: Miękka
- Wydawca: Kogan Page
- Format: 14.0x21.0cm
- Język: angielski
- Liczba stron: 180
- Rok wydania: 2025
- Wysyłamy w ciągu: 48h
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50,16złCena detaliczna: 71,00 złNajniższa cena z ostatnich 30 dni: 50,16 zł
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A step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan.
How to Write a Marketing Plan includes advice on producing mini-plans and the most current information on email marketing, web usage, mobile commerce and social media. This 8th edition now features even more practical exercises, useful templates, and top tips to help you develop this all-important business skill. Including helpful chapter summaries and a detailed sample marketing plan, it is essential reading for anyone who wants to boost their product or business.
