Attention is not just receptive, but actively creative of the world we inhabit. How we attend makes all the difference to the world we experience. And nowadays in the West we generally attend in a rather unusual way: governed by the narrowly focussed, target-driven left hemisphere of the brain.
Forget everything you thought you knew about the difference between the hemispheres, because it will be largely wrong. It is not what each hemisphere does – they are both involved in everything – but how it does it, that matters. And the prime difference between the brain hemispheres is the manner in which they attend. For reasons of survival we need one hemisphere (in humans and many animals, the left) to pay narrow attention to detail, to grab hold of things we need, while the other, the right, keeps an eye out for everything else. The result is that one hemisphere is good at utilising the world, the other better at understanding it.
Absent, present, detached, engaged, alienated, empathic, broad or narrow, sustained or piecemeal, attention has the power to alter whatever it meets. The play of attention can both create and destroy, but it never leaves its object unchanged. How you attend to something – or don’t attend to it – matters a very great deal. This book helps you to see what it is you may have been trained by our very unusual culture not to see.
Capitalism, Socialism and Democracy remains one of the greatest works of social theory written in the twentieth Century. Schumpeter's contention that the seeds of capitalism's decline were internal, and his equal and opposite hostility to centralist socialism have perplexed, engaged and infuriated readers since the book's first publication in 1943. By refusing to become an advocate for either position, Schumpeter was able both to make his own great and original contribution and to clear the way for a more balanced consideration of the most important social movements of his and our time.
This Routledge Classics edition includes a new Introduction by one of the world’s leading economists, Joseph Stiglitz.
Language, Society and Power provides an accessible introduction to the study of language in a variety of social contexts. This book examines the ways language functions, how it influences the way we view society, and how it varies according to age, ethnicity, class, and gender. Readers are encouraged to consider whether representations of people and their language matter, explore how identity is constructed and performed, and examine the creative potential of language in the media, politics, and everyday talk.
With updates and new international examples throughout, the sixth edition of this popular textbook features:
Thoroughly revised chapters on politics and media to include topics such as environmentalism, the politics of consumer choice, injustice in legal systems, and the power of social media in political activism
Expanded coverage of ongoing debates around fake news, gender fluidity and representation, and multilingualism
Discussions of surveillance in relation to linguistic landscapes
Examination of linguistic change due to COVID-19
A companion website which includes streamlined exercises, further reading, a 'who's who' of Twitter, and links to blogs and videos to support learning as students make their way through the book.
Language, Society and Power assumes no linguistic background among readers and is a must-read for all students of English language and linguistics, media, communication, cultural studies, sociology, and psychology who are studying language and society for the first time.
Goldratt's Rules of Flow is the book that the great Eli Goldratt, author of The Goal, wanted to write about his later developments in the field of project management. As he passed away before accomplishing it, his daughter, Efrat Goldratt, a brilliant author in her own right had picked up the mantle.
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