For over a century, anthropologists have immersed themselves in unfamiliar cultures, uncovering the hidden rituals that govern how people act. Now, a new generation of anthropologists are using these methods in a different context - to illuminate the behaviour of consumers and businesses at home.
In Anthro-Vision, Gillian Tett - bestselling author, Financial Times journalist, and anthropology PhD - reveals how anthropology can make sense of people's behaviour, in business and beyond. She outlines how anthropology helps explain consumer habits - revealing the 'webs of meaning' that underpin how we shop, and unpicking the subtle cultural shifts driving the rise of green investment. She explores how anthropology can shed light on the workplace, identifying the hidden tribes within the office, and pinpointing which rituals are binding together a team. And she shows how we can all use anthropology in our own lives, too: helping us make better decisions, navigate risk - even work out what our peers are really thinking.
Along the way, Tett draws on stories from Tajik villages and Amazon warehouses, Japanese classrooms and Wall Street trading floors, all to reveal the power of anthropology in action.
The result is a wholly new way to make sense of human behaviour. In a short-sighted world, we can all learn to see clearly - using the power of Anthro-Vision.
How do you build and sustain a great team?
The Culture Code reveals the secrets of some of the best teams in the world - from Pixar to Google to US Navy SEALs - explaining the three skills such groups have mastered in order to generate trust and a willingness to collaborate. Combining cutting-edge science, on-the-ground insight and practical ideas for action, it offers a roadmap for creating an environment where innovation flourishes, problems get solved, and expectations are exceeded.
The everything-you-need-to-know WIRED guide to climate change
Man-made global warming is advancing inexorably. Are there ways to halt it?
In this invaluable, one-stop guide Bianca Nogrady analyses the science of climate change and offers a concise overview of the ways in which our carbon emissions might be reduced. She examines the challenges posed by food and energy production and the cutting-edge technologies that could mitigate their polluting effects. She looks at initiatives to create green industry and transport. She explains the economics of emissions trading schemes and the practicalities of geoengineering plans to trap greenhouse gases. And she addresses the fundamental question: is it possible to safeguard our future before it's too late?
The past decade has witnessed extraordinary advances in artificial intelligence. But what precisely is it and where does its future lie?
In this brilliant, one-stop guide WIRED journalist Matt Burgess explains everything you need to know about AI. He describes how it works. He looks at the ways in which it has already brought us everything from voice recognition software to self-driving cars, and explores its potential for further revolutionary change in almost every area of our daily lives. He examines the darker side of machine learning: its susceptibility to hacking; its tendency to discriminate against particular groups; and its potential misuse by governments. And he addresses the fundamental question: can machines become as intelligent as human beings?
'Brilliant . . . empowers you with ninja listening skills, emotional management techniques, and whip-smart scripts to create real behaviour change and lasting trust.' - Nir Eyal, bestselling author of HOOKED and INDISTRACTABLE
Critical feedback, delivered frequently and expertly, can be a game changer - it can turn average performers into the hardest workers and stars into superstars.
But fear of hurt feelings and awkward conversations often lead managers to hold back from offering crucial insights. According to recent studies, 44% of managers dread giving feedback, while 65% of employees wish their managers gave more.
In Let's Talk, Dr Therese Huston shows how to deliver feedback effectively and with confidence. Starting with the best ways to approach the evaluation process, Huston explains the importance of siding with the other person, stating your good intentions and working out what kind of critique your employees want most - do they want to be appreciated, coached or evaluated? Huston then delves into the six practical tools you need to deliver impactful feedback, including how to take steps to ensure unconscious bias doesn't leak into your appraisal.
Above all, Dr Huston offers a step-by-step plan to prove that productive, collaborative assessments are straightforward and not, as they sometimes seem, a Jedi mind trick. This handbook offers the tools to help anyone, from executives to teachers to coaches, to improve performance, trust and morale and make a once-dreaded task feel natural.
Why do we do develop habits? And how can we change them?
We can always change. In The Power of Habit, award-winning New York Times business reporter Charles Duhigg translates cutting-edge behavioural science into practical self-improvement action, distilling advanced neuroscience into fascinating narratives of transformation.
Why can some people and companies change overnight, and some stay stuck in their old ruts? The answer lies deep in the human brain, and The Power of Habits reveals the secret pressure points that can change a life. From Olympic swimmer Michael Phelps to Martin Luther King Jr., from the CEO of Starbucks to the locker rooms of the NFL, Duhigg explores the incredible results of keystone habits, and how they can make all the difference between billions and millions, failure and success – or even life and death.
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