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Wydawnictwo Portfolio Penguin

Okładka książki The Infinite Game

51,00 zł 44,60 zł

Artykuł chwilowo niedostępny

NEW YORK TIMES BESTSELLER The New York Times-bestselling author of Start With Why, Leaders Eat Last, and Together Is Better offers a bold new approach to business strategy by asking one question: are you playing the finite game or the infinite game? In The Infinite Game, Sinek applies game theory to explore how great businesses achieve long-lasting success. He finds that building long-term value and healthy, enduring growth - that playing the infinite game - is the only thing that matters to your business.
Okładka książki Leadership Is Language

67,00 zł 58,59 zł

Artykuł chwilowo niedostępny

Few of us realize that our language in the workplace inhibits creative problem-solving and escalates uncertainty and stress. In both high-pressure situations and everyday scenarios, in each meeting and email, we have the opportunity to empower our colleagues by using the right words. In Leadership Is Language, Former US navy captain David Marquet expands on his bestselling leadership book Turn the Ship Around! and shows managers and leaders the next step in their development: how to enable their team through communication. Marquet outlines a set of principles and tools that help leaders inspire their people to take responsibility and address challenges without waiting to be told what to do, highlighting how small changes in language can lead to dramatic changes in a team's success and happiness.
Okładka książki Facebook: The Inside Story

67,00 zł 58,59 zł

Artykuł chwilowo niedostępny

In his sophomore year of college, Mark Zuckerberg created a simple website to serve as a campus social network. The site caught on like wildfire, and soon students nationwide were on Facebook. Today, Facebook is nearly unrecognizable from Zuckerberg's first, modest iteration. It has grown into a tech giant, the largest social media platform and one of the most gargantuan companies in the world, with a valuation of more than $576 billion and almost 3 billion users. There is no denying the power and omnipresence of Facebook in American daily life. And in light of recent controversies surrounding election-influencing "fake news" accounts, the handling of its users' personal data, and growing discontent with the actions of its founder and CEO, never has the company been more central to the national conversation. Based on years of exclusive reporting and interviews with Facebook's key executives and employees, including Mark Zuckerberg and Sheryl Sandberg, Steven Levy's sweeping narrative digs deep into the whole story of the company that has changed the world and reaped the consequences.
Okładka książki The Squiggly Career

67,00 zł 58,59 zł

Artykuł chwilowo niedostępny

Career ladders and jobs for life are a thing of the past Today, we're living in a world of squiggly careers, where moving frequently and fluidly between roles, industries, locations, and even careers, is becoming the new normal. Squiggly careers can feel stressful and overwhelming, but if you know how to make the most of them, they can be full of opportunity, freedom and purpose. And to make the most of our increasingly squiggly careers we need to answer some important questions: What am I good at? What do I stand for? What motivates and drives me? Where do I want to go in the future? In The Squiggly Career, you'll learn how to: - Play to your super strengths - Discover your values - Overcome your confidence gremlins - Build better support networks - Explore your future possibilities Packed with insights about the changing shape of work, exercises to fuel your growth, and tips and inspiration from highly successful people, this book will help you be happier, and ultimately more successful in your career.
Okładka książki Us vs. Them

77,12 zł 67,44 zł

Artykuł chwilowo niedostępny

From Brexit, to Donald Trump, to extremist parties in Europe and the developing world, populism has dominated recent headlines. But what explains the rise of leaders who stoke nationalist anger in their countries, from Le Pen to Erdogan? How long will the populist wave last? Who will be the winners and losers in this climate, and how can we defend the values of democracy, free trade and international cooperation? No one is better suited to explore these questions than Ian Bremmer, the CEO of the Eurasia Group and acclaimed Time magazine columnist. Analysing the social, economic and technological forces fuelling this new wave of populism, Bremmer explains why we're witnessing a rejection of the democratic, global, cosmopolitan trends of the late 20th century. Us vs. Them is a definitive guide to navigating the shifting political landscape, for businesses looking to weather and survive the populist storm.
Okładka książki This is Marketing

63,00 zł 50,05 zł

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Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip. Now, for the first time, Godin offers the core of his marketing wisdom in one accessible, timeless package. At the heart of his approach is a big idea: Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. They don't just make noise; they make the world better. Truly powerful marketing is grounded in empathy, generosity, and emotional labour. This book teaches you how to identify your smallest viable audience; draw on the right signals and signs to position your offering; build trust and permission with your target market; speak to the narratives your audience tells themselves about status, affiliation, and dominance; spot opportunities to create and release tension; and give people the tools to achieve their goals. It's time for marketers to stop lying, spamming, and feeling guilty about their work. It's time to stop confusing social media metrics with true connections. It's time to stop wasting money on stolen attention that won't pay off in the long run. This is Marketing offers a better approach that will still apply for decades to come, no matter how the tactics of marketing continue to evolve.
Okładka książki The Contagious Commandments

54,43 zł 45,42 zł

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Contagion may alarm doctors but marketers thrive on it. Some concepts are so compelling you have to share them. But what makes an idea so infectious you can't keep it to yourself? And how can brands produce these kinds of ideas intentionally rather than by chance? Contagious, the globally renowned intelligence resource for the marketing industry, is dedicated to identifying and interrogating the world's most exceptional creative trends. And in The Contagious Commandments, Paul Kemp-Robertson and Chris Barth condense this valuable research into ten strategic takeaways for your own marketing revolution. Taking inspiration from disruptive campaigns from the likes of Patagonia, Nike, Safaricom, BrewDog, LEGO, Kenco, and dozens more, The Contagious Commandments explores how companies fuse creativity, technology and behavioural psychology to achieve truly original marketing ideas that have a positive impact on society and profits - and how your brand can too.
Okładka książki My Morning Routine

51,40 zł 44,95 zł

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In My Morning Routine, talented creatives and successful business people share their secrets to unlocking greater energy, focus and calm - starting first thing in the morning. For example, Arianna Huffington describes how she silences the 'bad roommate' of self-doubt every morning; Google's M.G. Siegler reveals why he religiously drinks bottled Starbucks Frappucinos; and a former Navy SEAL lieutenant explains why his morning workout routine changes each season. 
Okładka książki The Art of Gathering

77,12 zł 67,44 zł

Artykuł chwilowo niedostępny

We spend our lives gathering - first in classrooms and then in meetings, weddings, conferences and away days. Yet so many of us spend this time in underwhelming moments that fail to engage us, inspire us, or connect us. We've all sat in meetings where people talk past each other or go through the motions and others which galvanize a team and remind everyone why they first took the job. We've been to weddings that were deeply moving and others that were run-of-the-mill and simply faded away. 
Okładka książki Measure what Matters

77,12 zł 67,44 zł

Artykuł chwilowo niedostępny

In 1999, legendary venture capitalist John Doerr invested nearly $12 million in a startup that had amazing technology, entrepreneurial energy and sky-high ambitions, but no real business plan. Doerr introduced the founders to OKRs and with them at the foundation of their management, the startup grew from forty employees to more than 70,000 with a market cap exceeding $600 billion. The startup was Google. Since then Doerr has introduced OKRs to more than fifty companies, helping tech giants and charities exceed all expectations. In the OKR model objectives define what we seek to achieve and key results are how those top­ priority goals will be attained. OKRs focus effort, foster coordination and enhance workplace satisfaction. They surface an organization's most important work as everyone's goals from entry-level to CEO are transparent to the entire institution. In Measure What Matters, Doerr shares a broad range of first-person, behind-the-scenes case studies, with narrators including Bono and Bill Gates, to demonstrate the focus, agility, and explosive growth that OKRs have spurred at so many great organizations. This book will show you how to collect timely, relevant data to track progress - to measure what matters. It will help any organization or team aim high, move fast, and excel.
Okładka książki Be More Pirate

51,40 zł 44,95 zł

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Sam Conniff Allende reveals the game-changing innovations of 18th century pirates and identifies five key takeaways that will help you spark change and achieve success today
Okładka książki Lost and Founder

77,12 zł 67,44 zł

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In Lost and Founder Fishkin reveals the mostly awful, sometimes awesome truth about startup culture with the transparency and humour that his hundreds of thousands of blog readers have come to love. Fishkin's hard-won lessons are applicable to any kind of business environment and this book can help solve your problems, and make you feel less alone for having them.
Okładka książki Good People

51,40 zł 44,95 zł

Artykuł chwilowo niedostępny

In Good People, venture capitalist Anthony Tjan explains the five difficulties that make 'goodness' so uncommon in business, and features numerous profiles of 'good people' who are extraordinary leaders and motivators in their fields, including Dominic Barton, Managing Director of McKinsey & Co and Gary Knell, CEO of National Geographic. 
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