Strzałki, zawijasy, wstęgi, kule, promienie słoneczne, równoległe poziome i pionowe linie, słowa, litery, kształty i obrazy. Logotypy to wszechobecne projekty graficzne symbolizujące idee, przekonania, oraz – rzecz oczywista – rzeczy. Przede wszystkim służą identyfikacji produktów, firm i instytucji, ale są też związane – oby zawsze pozytywnie – z etosem i filozofią tych podmiotów. 50 logotypów zaprezentowanych w tej książce to przykłady znakomitych pomysłów służących reprezentacji, reputacji i identyfikacji. STEVEN HELLER jest prorektorem Wydziału Wzornictwa w Wyższej Szkole Sztuk Wizualnych w Nowym Jorku. Napisał ponad 170 książek na temat designu i kultury popularnej, a w 2011 roku został laureatem nagrody Smithsonian National Design. GAIL ANDERSON jest dyrektorem kreatywnym pracowni Visual Arts Press w Wyższej Szkole Sztuk Wizualnych w Nowym Jorku. Jest graficzką, pisarką i edukatorką, wygłaszającą wykłady w licznych organizacjach i na międzynarodowych konferencjach.
Steven Heller, the world's foremost graphic-design commentator, and Lita Talarico, design educator, open up designers' personal sketchbooks to provide an intimate look at the creative processes behind typefaces, word-images and logos. Arranged alphabetically by name, the world's most exciting designers and typographers, including Philippe Apeloig, Ed Benguiat, Hoefler Type Foundry, Henrik Kubel, Toshi Omagari and Francesco Zorzi, present a staggering range of unique and exciting ways to communicate through letters and words. Sketchbook pages reveal the designers' creative processes across diverse briefs, concepts, languages and alphabets, from Roman to Cyrillic to Arabic.
Aimed at all those who engage creatively with type, whether by hand or on screen, this rich compendium of typographic ideas stresses the importance of typographic thinking at a time when reading habits are evolving, while celebrating the varied and innovative ways that designers practise this time-honoured craft.
The inventor of album art
“I love music so much and I had such ambition that I was willing to go way beyond what the hell they paid me for. I wanted people to look at the artwork and hear the music.” —Alex Steinweiss
Alex Steinweiss (1917–2011) invented the album cover as we know it. In 1940, as Columbia Records’ young new art director, he pitched an idea: why not replace the standard plain brown wrapper with an eye-catching illustration? The company took a chance, and within months its record sales increased by over 800 percent.
Over the next three decades, Steinweiss made thousands of original artworks for classical, jazz, and popular record covers for Columbia, Decca, London, and Everest; as well as logos, labels, advertising material, even his own typeface, the Steinweiss Scrawl. His daring designs, gathered here in all their bright combinations of bold typography with modern, elegant illustration, revolutionized the way music was sold.
The book includes Steinweiss’s personal recollections and ephemera from an epic career, as well as insightful essays by three-time Grammy Award–winning art director/designer Kevin Reagan and graphic design historian Steven Heller.
Fine lines
100 illustrators to remember
Drawn from TASCHEN s Illustration Now! series, this go-to catalog brings together 100 of the most successful and important illustrators around the globe. With featured artists including Istvan Banyai, Gary Baseman, Seymour Chwast, Paul Davis, Brad HollandMirko Ili , Anita Kunz, and Christoph Niemann, the international overview provides an invigorating record of the dynamism and diversity of the illustration scene.
Each illustrator is featured with a self-portrait, samples from their portfolio, and a succinct description by Steven Heller, with a supplementary list of selected exhibitions and publications. In his introduction, Steven Heller describes the dynamic realm of illustration today and the challenging process of selection within this highly competitive and ever-moving genre.
About the series:
Bibliotheca Universalis Compact cultural companions celebrating the eclectic TASCHEN universe at an unbeatable, democratic price!
Since we started our work as cultural archaeologists in 1980, the name TASCHEN has become synonymous with accessible, open-minded publishing. Bibliotheca Universalis brings together nearly 100 of our all-time favorite titles in a neat new format so you can curate your own affordable library of art, anthropology, and aphrodisia.
Bookworm s delight never bore, always excite!
Gastronomy meets graphics, in this irresistible collection of American menus from the mid-19th century to the 1980s. Not only an excellent insight into our evolving eating habits, this lineup of some 800 designs also serves as a history of graphic styles, designed to entice, excite, and titillate our palates over the years.
A beautifully designed flexibound edition that comes in a slipcase, this is a first of it’s kind celebration featuring more than 600 examples of the human body as represented in graphic design, this innovative book will appeal to art directors, graphic designers, and design fans.
This groundbreaking volume investigates and illuminates a new generation of artists and the ways that they relate to one of art history’s most storied traditions: nude figure drawing and painting. This informative (and occasionally very cheeky) book demonstrates the ways in which new mediums and new technologies are pushing graphic designers to previously untold heights of artistic representation, thereby cementing the graphic designer’s place alongside more traditional mediums (drawing, painting) in art history and criticism.
From PETA’s infamous “I’d Rather Go Nude” ad campaign, to John Lennon and Yoko Ono posing nude on the cover of Rolling Stone magazine, Head to Toe features myriad examples of the nude figure and how it is altered and manipulated in the service of both art and commerce.
Since being introduced in the 19th century, when they were considered the bastard cousins of more refined serif types, slab serif typefaces have become ubiquitous. Prized for their bold visual impact and versatility, they are used on a broad variety of demonstrative communications, from posters and newspapers to product packaging. Slabs come in many iterations and are recognized as a face with many characters – and nationalities.
Slab Serif Type artfully selects classic examples to present fresh and unexpected typographic ideas, bringing together material from across Europe and the United States, from vintage hand-lettering to iconic company logos. The authors employ their decades of combined experience as art directors to present hundreds of wonderful examples in a visual resource that will delight and inspire designers in all media.
Low-cost and mass-producible, stencil type is the world’s most universally used style, seen on everything from bridges to bags, from street signs to packaging. And because they are an affordable means of mass communication, stencils are often employed by populist, rebellious and street-art movements.
Hundreds of international examples, chosen from the late 19th century to the 20th, are brought together in a compact package that will provide endless inspiration for typographical ideas. Packed with examples from a broad range of locations and objects – construction hoardings, footlockers, wine barrels, shipping containers and so much more – Stencil Type represents a unique and highly curated choice based on decades of graphic-design experience and knowledge.
This is a companion to the cult typography volumes Scripts and Shadow Type, perennial favourites among designers looking for fresh and unexpected ideas in historical type.
From cartoons to the graphic novel, from humour to super-heroes, comics are the world's most popular form of illustration. What we rarely see is the thinking – the image-and-word play, narrative sequencing, or just plain doodling – that leads to fully formed visual ideas and stories. Comics Sketchbooks presents the private notebooks of more than 80 of the planet's most inventive, innovative and successful artists, alongside new talents and emerging illustrators, in a breathtaking range of imaginative output.
Featuring political cartoons, offbeat graphic stories, the ‘funnies’, underground comics and more, this jam-packed celebration of comic art presents a wide spectrum of illustrations in vibrant visuals, deft texts and arresting human observation. Commentary by Steven Heller, the world’s leading authority on graphic design and illustration, reveals secrets of the trade and the minds behind these private worlds.
Professionals, students, anyone in the visual industries – and indeed all those who simply love comics – will find a wealth of inspiration in the visual excitement, mind-blowing creativity – and fun – of Comics Sketchbooks.
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