Brainjacking takes us on a journey through advertising and marketing's attempts to understand and influence our thoughts and desires, from the earliest billboards to the technologies of the future. To discover how science intersects with our desires and decisions, the book pulls together three strands that have a huge impact on our lives: advertising, how much privacy we can and should have in the new electronic world, and how to draw the line between information and influence. With Brian Clegg as your guide, this is a book that will help you unpick the insidious world of brainjacking. Expertly pulling together different strands on disparate topics including AI, Big Data, subliminal advertising and more, this essential investigation shows how new and old technology and science can be combined to influence human behaviour and beliefs.
Even in the third decade of the twenty-first century, it is still harder for women to make a career in science than men. Two centuries ago, however, at the beginning of the nineteenth century, when science as we know it was just getting started, the situation was far worse. Then, the very notion of a female scientist would have been regarded as something of an oxymoron. From bestselling and award-winning science writers John and Mary Gribbin, Against the Odds highlights the achievements of women who overcame hurdles and achieved scientific success (although not always as much as they deserved) in spite of male prejudice, as society changed over about 150 years, from the middle of the nineteenth century to the end of the twentieth century. There is Eunice Newton Foote, who discovered the carbon dioxide greenhouse effect; Chien-Shiung Wu, who discovered the law which allows matter to exist in the Universe today; and Barbara McClintock, who discovered how genes turn on and off. With a foreword from astrophysicist Jocelyn Bell Burnell, this book is not only a cautionary tale about the stifling effects of prejudice against women in science, but a celebration of those who achieved success against the odds - and an inspiration for the next generation.
The works of French philosopher Alain Badiou range from novels, poems, ''romanopéras'' and popular political treatises to elaborate philosophical arguments engaging with mathematical theory.Badiou suggests that ''philosophy is always a biography of the philosopher'', and throughout all of his writing there is a staunch commitment to emancipatory politics and a radical yet faithful subjectivity. His famous, or infamous, philosophy of emancipation is firmly grounded in his fidelity to the universal idea of a collective life.Introducing Alain Badiou is an elegantly written and crisply illustrated guide to an essential contemporary thinker.
What makes philosophy on the continent of Europe so different and exciting? And why does it have such a reputation for being ''difficult''?Continental philosophy was initiated amid the revolutionary ferment of the 18th century, philosophers such as Kant and Hegel confronting the extremism of the time with theories that challenged the very formation of individual and social consciousness.Covering the great philosophers of the modern and postmodern eras - from Nietzsche, Heidegger, Derrida and Deleuze right to up Agamben and ?i?ek - and philosophical movements from German idealism to deconstruction and feminism - Christopher Kul-Want and Piero brilliantly elucidate some of the most thrilling and powerful ideas ever to have been discussed.
Illustrated guide to the controversial sociologist Jean Baudrillard, who died in 2007. Did the Gulf War take place? Is it possible to fake a bank robbery? Was sexual liberation a disaster? Jean Baudrillard has been hailed as one of France's most subtle and powerful theorists. But his provocative style and assaults on sociology, feminism and Marxism have exposed him to accusations of promoting a dangerous new orthodoxy - of being the 'pimp' of postmodernism.Introducing Baudrillard cuts beneath the controversy of this misunderstood intellectual to present his radical claims that reality has been replaced by a simulated world of images and events ranging from TV news to Disneyland. It provides a clear account of Baudrillard's work on obesity, pornography and terrorism and traces his development from critic of mass consumption to prophet of the apocalypse. Chris Horrocks' text and Zoran Jevtic?s artwork invite us to decide whether Baudrillard was a cure for the vertigo of contemporary culture - or one of its symptoms
What is beauty, and what is truth? These are some of the questions which aesthetics tries to answer. In our everyday life, we talk about the ''aesthetics'' of an artwork or a piece of design. But aesthetics goes beyond the simple experience of art. It is also a branch of philosophy concerned with the whole nature of experience itself, explored through our perceptions, feelings and emotions.
Plato is the most widely studied, and probably the greatest, philosopher of all time. He asked his contemporary Athenians for answers to all of the difficult and troubling questions that we now call philosophical, and then recorded their ideas in the form of lively dramatic debates. Plato also had his own distinct views about almost everything: the nature of knowledge and reality, politics, ethics, mathematics, economics, the size of the ideal city, and much else besides.
Introducing Plato begins by explaining how philosophers like Socrates and Pythagoras influenced Plato's thought. It provides a clear account of Plato's puzzling theory of knowledge, and explains how this theory then directed his provocative views on politics, ethics and individual liberty. It offers detailed critical commentaries on all of the key doctrines of Platonism, especially the very odd theory of Forms, and concludes by revealing how Plato's philosophy stimulated the work of important modern thinkers such as Karl Popper, Martha Nussbaum and Jacques Derrida.
A classic Introducing title which should be essential reading for any student - whether formally or not - of philosophy.
Our knowledge comes primarily from experience – what our senses tell us. But is experience really what it seems?
The experimental breakthroughs in 17th-century science of Kepler, Galileo and Newton informed the great British empiricist tradition, which accepts a ‘common-sense’ view of the world – and yet concludes that all we can ever know are ‘ideas’.
Dave Robinson, with the aid of Bill Mayblin’s brilliant illustrations, outlines the arguments of Locke, Berkeley, Hume, J.S. Mill, Bertrand Russell and the last British empiricist, A.J. Ayer. They also explore criticisms of empiricism in the work of Kant, Wittgenstein, Karl Popper and others, providing a unique overview of this compelling area of philosophy.
Aristotle was named the "master of those who know." He is a foundational thinker in almost every field of inquiry and for fifteen hundred years he remained the paradigm of knowledge itself. Even today, his contributions to, amongst many other areas, logic, metaphysics, rational psychology, political science, sociology, aesthetics, and ethics resonate in modern philosophy.
Michel Foucault's work was described at his death as 'the most important event of thought in our century'. As a philosopher, historian and political activist, he certainly left behind an enduring and influential body of work, but is this acclaim justified? "Introducing Foucault" places his work in its turbulent philosophical and political context, and critically explores his mission to expose the links between knowledge and power in the human sciences, their discourses and institutions. This book explains how Foucault overturned our assumptions about the experience and perception of madness, sexuality and criminality, and the often brutal social practices of confinement, confession and discipline. It also describes Foucault's engagement with psychiatry and clinical medicine, his political activism and the transgressive aspects of pleasure and desire that he promoted in his writing.
Bertrand Russell changed Western philosophy forever. He tackled many puzzles—how our minds work, how we experience the world, and what the true nature of meaning is. In Introducing Bertrand Russell we meet a passionate eccentric, active in world politics, who had outspoken views on sex, marriage, religion, and education.
What might a 'theory of everything' look like? Is science an ideology? Who were Adorno, Horkheimer or the Frankfurt School? The decades since the 1960s have seen an explosion in the production of critical theories. Deconstructionists, poststructuralists, postmodernists, second-wave feminists, new historicists, cultural materialists, postcolonialists, black critics and queer theorists, among a host of others, all vie for our attention. Stuart Sim and Borin Van Loon's incisive graphic guide provides a route through the tangled jungle of competing ideas and provides an essential historical context, situating these theories within tradition of critical analysis going back to the rise of Marxism. They present the essential methods and objectives of each theoretical school in an incisive and accessible manner, and pay special attention to recurrent themes and concerns that have preoccupied a century of critical theoretical activity.
Born in Vienna in 1882, Melanie Klein became a pioneer in child psychoanalysis and developed several ground-breaking concepts about the nature and crucial importance of the early stages of infantile development. Although she was a devoted Freudian, many of her ideas were seen within the psychoanalytic movement as highly controversial, and this led to heated conflicts, particularly with Freud's daughter, Anna. Introducing Melanie Klein brilliantly explains Klein's ideas, and shows the importance of her startling discoveries which raised such opposition at the time and are only now being recognized for their explanatory power. Her concepts of the depressive position and the paranoid-schizoid position are now in common usage and her work has to be taken seriously by psychoanalysts the world over. She is also now important in many academic fields within the human sciences.
llustrated guide to the crucial Italian philosopher and author of The Prince. 'Machiavellian' is a popular byword for treachery and opportunism. Machiavelli's classic book on statecraft, The Prince, published over 400 years ago, remains controversial to this day because of its electrifying frankness as a practical guide to power. Is it a how-to manual for dictators, a cynical philosophy of 'the end justifies the means', or a more complex and subtle analysis of successful government? Machiavelli was a loyal servant of the Florentine republic. His opposition to Medici despotism led him to torture on the rack and exile, and yet he chose as his model for the Prince the most notorious tyrant, Cesare Borgia. Introducing Machiavelli traces the colourful life of this paradoxical realist whose clear-sighted patriotism made him the first truly modern political scientist. Machiavelli is seen as central to the postmodern debate on Civil Society. This book brings the creative turbulence of Renaissance Italy to life, and presents a compelling portrait of a key figure of European political history.
Introducing Levi-Strauss is a guide to the work of the great French anthropologist Claude Levi-Strauss (1908-2009). The book brilliantly traces the development and influence of Levi-Strauss' thought, from his early work on the function of the incest taboo to initiate an exchange of women between groups, to his identification of a timeless "wild" or "primitive" mode of thinking - a pensee sauvage - behind the processes of human culture. Accessibly written by Boris Wiseman and beautifully illustrated by Judy Groves, Introducing Levi-Strauss also explores the major contribution that Levi-Strauss made to contemporary aesthetic history - his work on American-Indian mythology provides a key insight into the way in which art itself comes into being.
Epigenetics is the most exciting field in biology today, developing our understanding of how and why we inherit certain traits, develop diseases and age, and evolve as a species. This non-fiction comic book introduces us to genetics, cell biology and the fascinating science of epigenetics, which is rapidly filling in the gaps in our knowledge, allowing us to make huge advances in medicine. We'll look at what identical twins can teach us about the epigenetic effects of our environment and experiences, why certain genes are 'switched on' or off at various stages of embryonic development, and how scientists have reversed the specialization of cells to clone frogs from a single gut cell.
In Introducing Epigenetics, Cath Ennis and Oliver Pugh pull apart the double helix, examining how the epigenetic building blocks and messengers that interpret and edit our genes help to make us, well, us.
Sociology is interested in the ways people shape the society they live in, and the ways society shapes them. Simply, it is the study of what modern society is and how it functions.
In the series' inimitable style, Introducing Sociology traces the origins of sociology from industrialization, revolution and the Enlightenment through to globalization, neoliberalism and the fear of nationalism - introducing you to key thinkers, movements and concepts along the way.
You will develop insight into the world around you, as you engage your 'sociological imagination' and explore studies of the city, theories of power and knowledge, concepts of national, racial and sexual identity, and much more.
Popular culture often portrays the Holocaust as ahorrific drama played out between Nazi executioners and ghetto Jewish victims -in short, a single aberration of history. Introducingthe Holocaust is a powerful graphic guide that dissolves thisstereotype, explaining the causes and its relevance today.
It places theHolocaust where it belongs - at the centre of modern European and worldhistory. Haim Bresheeth and Stuart Hood - along with LitzaJansz's outstanding illustrations - bring a unique and unforgettable perspectiveto how we think about this most dark of shadows on human history.
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